Tales From the Beat-Episode 141-Lee Gordon

Tales From the Beat-Episode 141-Lee Gordon

Lee Gordon, chief communications and government affairs officer at recreational marine leader Brunswick Corp. and host/journalist Ed Garsten discuss Brunswick's new AutoCaptain autonomous docking system, how the company is approaching the media with the story, role of earned media and AI, in a wide-ranging interview.

Tales From the Beat Episode 140: Noreen Pratscher

She's been a top comms exec everywhere from General Motors to companies in the healthcare, home improvement and bedding industries, and now Noreen Pratscher runs her own consultancy, Pratscher Communications. She and host/journalist, Ed Garsten take on the subject of "earned media" and why it's still important in an AI world, effective, and ineffective, media training and early wins for Pratscher Communications.

Tales From the Beat Episode 139-Broadcast Journalist Jeff Gilbert

Longtime WWJ, Detroit journalist Jeff Gilbert's career has taken him from covering Dr. Death, Jack Kevorkian to becoming the foremost broadcast automotive beat reporter in the nation, often heard on the former CBS Radio News Network. He and host, journalist Ed Garsten, talk about the end of that network, where broadcast news is going, the auto beat they both cover and some of the interesting characters Jeff's covered over the year in the auto industry.

Episode 138: Auto Journalist Greg Migliore

Auto journalist Greg Migliore is back to just talk cars with host, journalist Ed Garsten. Greg discusses a couple of new vehicles he's driven lately, the Lincoln Navigator and Land Rover Defender OCTA. The guys also discuss new car trends, the art of reviewing vehicles and why Ed doesn't review vehicles anymore.

Tales From the Beat Episode 137-Communicator/Podcaster Christopher Barger

Communicator/Podcaster Christopher Barger discusses with host Ed Garsten coverage of the recent shooting at the White House Correspondents Association dinner, getting the word out as the number of journalists diminishes, how to get through partisan noise, and his new podcast.