Going Deep on Branding the Right Way

Setting Milestones for 2026!

This is our non-resolution, resolution podcast! Liz and Tony discuss their respectives philosophies on resolutions, how they each intent to tackle 2026 and what their travel habits and future wishes for Taylor Swift will be. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Going Deep on Branding the Right Way

When we say branding, you say logo - NOPE! That's only a very small part of the more grand process of branding. Liz and Tony chat about a class Liz teaches about successful branding processes, how to systemize your branding and what questions companies and organizations should ask before, during and after the process. Let's go DEEP! Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

The Dead Internet Theory Discussed

Have you heard about the "Dead Internet Theory?" Liz and Tony discuss the basics of the theory and how some factors may seem far-fetched, but others concepts may be a road map to where AI and bots are leading us. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Email Marketing: Still Alive and Well

As annoying as email marketing may be to you, a well-crafted email marketing strategy can engage, entice and encourage current and new leads to convert. Liz and Tony discuss the importance of on-going email marketing campaigns and a few tactics one should use to be successful.  Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Differences Between Marketing, Advertising and Sales

Spoiler alert, they are NOT the same! Liz and Tony chat about the differences between marketing, advertising and sales. This week, the discussion focuses not only on defining the tactics, but also how to effectively use them and in which order they should be implemented. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast