This $1B Bet WILL Change Everything About Women’s Basketball

"It's Not About Me, It's About Team China" — Yang Shuyu on Leadership, Family & Representing 1.4 Billion People

What does leadership look like when you're just 24 years old and captaining one of the world's best basketball teams? In Episode 15 of The 6th Woman Basketball Podcast, Beza and Tony sit down with Chinese National Team captain, Olympic bronze medallist and global basketball star Yang Shuyu. Currently playing with the Melbourne Tigers as part of her preparation for the FIBA Women's Basketball World Cup in Berlin, Yang opens up about her journey from Guangdong to the world stage, growing up alongside her sister and mentor Yang Liwei, and the responsibility of representing China. The conversation explores leadership, family, fashion, life beyond basketball and why Yang believes success is never about one player. They discuss: • Growing up in Guangdong and learning responsibility from her parents• Her relationship with sister Yang Liwei• Becoming captain of the Chinese National Team• The lessons she has learned about leadership• Olympic bronze and representing China on the world stage• Why she chose Melbourne Tigers and Australian basketball• Fashion, Prada and launching her own clothing brand• Gaming, movies and life away from basketball• Her goals for the FIBA Women's Basketball World Cup• Advice for the next generation of female athletes Plus: Rapid Fire questions, fish and chips, badminton, Harry Potter and why Australia is one of her favourite places in the world. Sponsor Uncloud – building stronger community connections through sport. Timestamps 0:00 – "It's not about me, it's about Team China"1:00 – Introducing Yang Shuyu2:00 – Growing up in Guangdong4:00 – Lessons from her parents and responsibility5:00 – Sister Yang Liwei and family influence6:30 – Basketball enters her life8:00 – Life away from basketball: gaming, movies and beaches 10:00 – Fame, privacy and being recognised in China11:00 – Bringing new fans to Melbourne Tigers games12:00 – Prada, fashion and her own clothing brand13:30 – Why she chose Melbourne Tigers and Australia15:00 – Australian basketball and learning new skills17:00 – Olympic bronze and representing China18:30 – Leadership and captaining Team China20:00 – World Cup ambitions for Berlin 202621:00 – Stephen Curry and leadership inspiration22:00 – "It's not about Yang Shuyu. It's about Team China."23:00 – Rapid Fire Questions28:00 – Advice for young girls chasing basketball dreams30:00 – Caitlin Clark and global women's basketball31:00 – Final reflections and outro

The WNBL's New Vision: Fans, Growth & Relevance

What needs to change for the WNBL to truly break through? In Part 2 of this exclusive conversation, newly appointed WNBL Chief Operations Officer Justin Nelson outlines his vision for the future of the league - and why relevance, innovation and fan connection will define the next era of women's basketball in Australia. Starting with his top three priorities for the WNBL over the next 12 months, Justin speaks candidly about growth, visibility, expansion, player drafts, rivalries, fan engagement and why women's basketball needs to stop "playing it safe." He also explains why he believes the WNBL can become one of Australia's great sports success stories. They discuss: • Justin's top three priorities for the WNBL • Why first-time fans fall in love with the game • The challenge of relevance in women's sport • Rivalries, emotion and entertainment • Drafts, trades and player movement • Expansion teams and financial sustainability • Connecting better with grassroots basketball • Caitlin Clark, international talent & visibility • Justin's proudest moment in basketball administration Plus: Rapid Fire questions, fan questions and Justin's long-term vision for the future of the WNBL. Sponsor: Uncloud - building stronger community connections through sport.https://www.uncloud.org/whats-uncloud/ Timestamps 0:00 - Top three priorities for the WNBL 2:00 - Why first-time fans love the WNBL 5:00 - The challenge of relevance in women's sport 7:00 - Rivalries, emotion & entertainment 10:00 - Drafts, trades & innovation ideas 12:00 - Connecting better with grassroots basketball 14:00 - Rapid Fire questions 17:00 - Expansion, Brisbane & New Zealand teams 19:00 - "If you had complete control..." 20:00 - Justin's proudest basketball moment 22:00 - "Fear or faith" innovation philosophy 23:00 - Final reflections & outro

Lauren Jackson & The WNBL: Justin Nelson's New Strategy

What does innovation really look like in women's basketball? In Part 1 of this special two-part conversation, newly appointed WNBL Chief Operations Officer Justin Nelson joins Beza and Tony to discuss the journey that shaped him - from leaving school at 14 and working as a baker to rebuilding leagues and clubs across Australia and New Zealand. Justin opens up about the Melbourne Boomers years, his close working relationship with Lauren Jackson, the creation of New Zealand's Tauihi Basketball Aotearoa league and the Rapid League innovation that transformed player development. The conversation explores leadership, risk-taking, fan engagement and why Justin believes innovation requires faith rather than fear. They discuss: • The accidental path into sports media • Picking up "broken products" in basketball • Working with Lauren Jackson again at the WNBL • Project B and global basketball disruption • Whether the WNBL should move seasons • Why fans must come first• The creation of Rapid League • The rise of Tauihi Basketball Aotearoa • Pay parity and women's basketball growth If you want to understand the mindset and philosophy behind one of the most influential basketball administrators in the region, this episode is essential listening. Sponsor: Uncloud - building stronger community connections through sport.https://www.uncloud.org/whats-uncloud/ Timestamps 0:00 - "Innovation asks you to believe in something you can't see" 1:10 - Introducing Justin Nelson 3:00 - Leaving school at 14 & becoming a baker 5:00 - The accidental path into sports media 7:00 - Leadership evolution & listening more 8:00 - Picking up "broken products" in sport ]9:00 - Working closely with the GOAT Lauren Jackson 12:00 - Lauren's new WNBL leadership role 14:00 - Project B, global basketball & player movement 15:00 - Should the WNBL move seasons? 16:30 - Why fans must come first 18:00 - The origins of Rapid League in NZ 22:00 - "Fear or faith" - Justin's innovation philosophy 23:30 - Creating New Zealand's Tauihi league' 26:00 - Why women's basketball "wasn't good enough"

This $1B Bet WILL Change Everything About Women’s Basketball

Project B might become one of the biggestdisruptors women’s basketball has ever seen. But what actually is it? In this exclusive interview, WNBA legend and Project B Chief Basketball Officer Alana Beard explains the real visionbehind Project B — player ownership, global basketball, premium experiences and why they believe basketball can become the number one sport in the world. Beza and Tony sit down with four-time WNBA All-Star and Project B executive Alana Beard for a deep dive into one of the most talked-about developments in global basketball. Alana shares: • The “why” behind Project B • Why athlete ownership and equity matter • How Project B plans to create a premiumbasketball ecosystem • Why the league wants to be additive — notcompetitive • The importance of global fan access andstreaming • How women athletes are becomingbusinesses and brands • What she sees in players like SophieCunningham and Alanna Smith • Why Australian basketball talent standsout globally • The biggest misconceptions surroundingProject B The episode also includes: • Rapid Fire questions • Future expansion discussions • Startup and business challenges • Reflections on leadership, mentorship andlegacy If you want to understand where women’sbasketball could be heading over the next decade, this conversation is essential viewing. Timestamps 0:00 — “What is the why of Project B?” 2:00 — How Project B first captured Alana’s attention 6:00 — Why today’s athletes think differently about business 8:40 — Building a premium global basketball experience 11:15 — Access, streaming & global fan engagement 17:30 — How Project B plans to work with existing leagues 21:10 — The challenges of building a startup sports league 24:15 — Collaboration vs competition in women’s basketball 26:30 — What is it about Sophie Cunningham 30:05 — Alanna Smith & Australian basketball talent 33:20 — Rapid Fire questions 35:45 — Biggest misconception about Project B 37:35 — Which player would Alana sign tomorrow? 38:15 — “This is not just a women’s basketball league” 38:45 — Bec Allen’s question: “What is your why?” 40:25 — Final reflections & outro   #ProjectB, #AlanaBeard, #WNBA,#WomensBasketball, #SophieCunningham, #AlannaSmith, #WNBL, #BasketballPodcast,#WomensSports, #GlobalBasketball Project B basketball, Alana Beardinterview, women’s basketball podcast, WNBA future, Sophie Cunningham ProjectB, Alanna Smith basketball, global basketball league, women athlete ownership,WNBA analysis, Sixth Women Podcast

Australia’s WNBA Boom: Opportunity or Warning Sign?

The WNBA has changed the economics of women’sbasketball — and Australia is right in the middle of it. With 19 Australian players now part of the WNBA system, this is a definingvmoment for the sport locally.But it raises a bigger question: Is the WNBL ready for what comes next? In this episode, Beza and Tony focus on the Australian impact of the WNBA boom — from elite player pathways to growing pressure on the domestic league.They unpack why Australia continues to produce world-class talent, why those players are still undervalued at home, and how the widening salary gap between the WNBA and WNBL is starting to reshape decision-making across the game. They also explore how uncertainty around the WNBA — from roster spots to expansion — is directly influencing WNBL recruitment, contracts, and timing. This is a critical conversation about where Australian women’s basketball is heading next. In This Episode• Why Australia consistently produces elite global basketball talent• The 19 Australians currently in the WNBA system• Why Aussie players remain undervalued in the WNBL• The growing salary gap between WNBA and WNBL• How WNBA uncertainty is impacting WNBL recruitment decisions• The increasing pressure on WNBL teams and free agency dynamics• Key rumours and developments across the league Sponsor: Uncloud – building stronger community connections through sporthttps://www.uncloud.org/whats-uncloud/