No relationship, no deal. The human side of ABM.

No relationship, no deal. The human side of ABM.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting.  Read the related article on our LinkedIn page [https://www.linkedin.com/company/open-commerce-consultancy/] and let us know your thoughts! Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the previous episode [https://theopenpodcast.transistor.fm/episodes/from-loud-to-trusted-the-abm-playbook].

From Loud to Trusted: The ABM Playbook

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander sits down with Jorg Wiedijk, Head of SDR at Worldline, to break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no longer the one that wins. They cover how to map the full buyer group, why un-gating your content might be the smartest move you make this year, and how intent signals tell you exactly when to act. Read the related article on our LinkedIn page [https://www.linkedin.com/company/open-commerce-consultancy/] and let us know your thoughts! Stay tuned for part 2. Sander and Jorg will cover the final three phases of ABM in the next episode.

GEO is not a revolution. It's a wake-up call

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. Read the related article on our LinkedIn page [https://www.linkedin.com/company/open-commerce-consultancy/] and let us know your thoughts!

On outsourcing with Rens Gerritsen/ Tre Plus

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. Read the related article on our LinkedIn page [https://www.linkedin.com/company/open-commerce-consultancy/] and let us know your thoughts!

Beyond the demo: independent e‑commerce platform decisions in 2026

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. Read the related article on our LinkedIn page [https://www.linkedin.com/company/open-commerce-consultancy/] and let us know your thoughts!