The Aha! Moment

Sequelitis: Diagnosing Hollywood’s Franchise Addiction

18 min · 19. dec. 2025
episode Sequelitis: Diagnosing Hollywood’s Franchise Addiction cover

Beskrivelse

You may think that the goal of movie studios is to churn out as many sequels as quickly as possible, but there's so much more strategy that goes into sequel production than what meets the eye. In this episode, we sit down with Professor Subimal Chatterjee from the Binghamton University School of Management to explore the science behind movie sequels. Discover why studios strategically time their sequels, and learn the surprising truth about how sequels perform at the box office compared to critical reviews.

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episode The psychology of impulse donations at checkout cover

The psychology of impulse donations at checkout

You're at the checkout, and that familiar prompt appears: "Would you like to round up to the nearest dollar for charity?" Most of us have faced this moment—but what actually drives that split-second decision? In this episode, host David Hermanovitch sits down with Lauren Dula, Associate Professor at Binghamton University's College of Community and Public Affairs, to explore the surprising world of impulse charitable giving. Lauren's research reveals that checkout donors aren't just smaller versions of traditional philanthropists—they're completely different. Discover what sparks these micro-donations, who's most likely to give, and what this means for the future of charitable fundraising. Whether you're a shopper, a nonprofit professional, or simply curious about human behavior, this conversation will change how you think about that next checkout prompt.

17. nov. 202518 min