Pitch Story: Creature London x Jose Cuervo

Gravitas: The Difference Between Confidence and Arrogance

In this episode of The Art of Sales, Adam is joined by Catherine Allison to unpack why most pitches are won or lost long before the creative idea is judged. Drawing on the What Clients Think survey, Catherine explains why 71 percent of pitches fail due to softer factors like chemistry, confidence and how teams show up in the room. They explore the fine line between confidence and arrogance, why agencies often default to broadcast mode, and how pitching should feel more like a conversation than a performance. Catherine introduces the Gravitas Equation: Knowledge + Purpose + Passion - Anxiety = Gravitas. She explains how this balance helps teams communicate with authority without tipping into ego. From listening properly to understanding your value and being present with clients, this conversation is a reminder that winning business is as much about how you show up as what you show. https://mastertheart.co.uk/ [https://mastertheart.co.uk/] [https://images.squarespace-cdn.com/content/v1/5e6a09d2856718210980c65d/6d55fefd-fd49-4b6c-99df-3d362b9938e1/Catherine+Allison+-+podcast+image.png?format=1000w] ---------------------------------------- Gravitas: The Difference Between Confidence and Arrogance Adam Graham https://open.spotify.com/show/1HTaM1HHOmbbSM0Exb3Wyu?si=d38924fce8ff4e43 https://podcasts.apple.com/au/podcast/the-art-of-sales/id1838425352 RELATED EPISODES/LISTENS

From Music Dreams to Sales Reality

In this episode, Chris Muldoon shares the story behind Punch, the sales and entertainment agency he co-founded after an early entrepreneurial stint in music. He explains how Punch evolved from a sports and entertainment agency into B2B lead generation and sales development, overcoming the challenges of commission-based models by adopting more scalable approaches. Chris reflects on key milestones, including implementing the EOS framework to bring structure and clarity to rapid growth, and navigating the cultural shifts brought on by remote working during COVID-19. He stresses the enduring value of human connection in sales, even as AI and automation reshape the landscape, and outlines Punch’s recent expansion into the U.S. market. Closing with advice for the next generation of salespeople, Chris champions focus, adaptability, and mastering the fundamentals as the keys to long-term success. https://www.punchb2b.com/ [https://images.squarespace-cdn.com/content/v1/5e6a09d2856718210980c65d/ba0ef1f4-9c55-4eb4-8750-da09256fd040/Chris+Muldoon+-+podcast+image.png?format=1000w] ---------------------------------------- From Music Dreams to Sales Reality Adam Graham https://open.spotify.com/show/1HTaM1HHOmbbSM0Exb3Wyu?si=d38924fce8ff4e43 https://podcasts.apple.com/au/podcast/the-art-of-sales/id1838425352 RELATED EPISODES/LISTENS

Women in Sales: Leading without the Hard Sell

In this episode of The Art of Sales, Adam Graham sits down with Eniko Tarkany-Szucs, who leads strategic partnerships at LinkedIn, to explore what selling looks like when trust comes before targets. Eniko shares her career journey from early social media roles into SaaS, sales leadership and partnerships, reflecting on how her approach has softened over time as relationships became the real long game. They unpack why the best sales feels more like theatre than pressure, the importance of reading the room, and how confidence often matters as much as competence, especially for women in sales and tech. The conversation also dives into AI’s growing role in sales, where automation can help and where authenticity still matters most. From partnerships and pitching to culture, confidence and human connection, this episode is a reminder that great sales is rarely about pushing harder, and much more about understanding people better.

2025 review: Agency Sales

In this short end-of-year solo episode of The Art of Sales, Adam reflects on what 2025 really felt like for agencies and founders. Not the highlight reel, but the realities beneath the surface. He touches on familiar themes from the year: longer sales cycles, tighter budgets, plenty of ghosting, and why being busy didn’t always feel secure. Adam also shares a few thoughts on how AI moved from novelty to normal, and why clear thinking and positioning matter more than ever. Looking ahead to 2026, he offers a handful of simple principles for navigating what’s next, with a reminder that clarity, consistency and human trust still win.

Pitch Story: Creature London x Jose Cuervo

This episode of The Art of Sales takes us inside the global rebranding of Jose Cuervo - Adam Graham speaks with Hanisha Kotecha, former Client Chief Officer at Creature London and Aileen Cotter from Proximo Spirits. This conversation explores how the world’s number one tequila set out to shift long-held perceptions and show the spirit’s true versatility. Aileen shares the realities of leading a global brand across markets with very different drinking cultures, legal frameworks and expectations. Hanisha lifts the lid on Creature’s pitch process, how they built trust early, and why strategic clarity mattered more than a single creative idea. Together they unpick what it takes to produce a culturally sensitive, modern campaign rooted in real insight, genuine collaboration and a deep respect for Cuervo’s Mexican provenance. It’s a lesson in partnership, process and the craft behind brand transformation. https://www.moderncitizens.com/ https://proximospirits.com/ [https://images.squarespace-cdn.com/content/v1/5e6a09d2856718210980c65d/8e34006f-2bc8-4ea6-999d-2653b64d8004/Creature+London+x+Jose+Cuervo+-+podcast+image.png?format=1000w] ---------------------------------------- Pitch Story: Creature London x Jose Cuervo Adam Graham RELATED EPISODES/LISTENS