The Behaviour Project
In this episode, I talk to Matangi Jayaram, a corporate & social sector professional with over two decades of experience. Why should you listen to her? Because you'll learn about behavioural change at scale, through the unique story of how Avahan, the India AIDS Initiative, helped save 600,000 Indians from HIV! Matangi is highly experienced in large scale behavioural change, and talks about her work with Avahan, the world's largest HIV prevention programme to date. She believes that empowering a woman with not just knowledge but also how to negotiate for her rights is important to have lasting behaviour change. For this and many more insights from Matangi, tune in and join us in this episode!
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