Levi Roots Reveals What REALLY Happened in Dragons' Den

Has Dragons' Den Lost Its Edge? | Watching Dragons' Den for the First Time in 20 Years

What happens when an original Dragon watches modern-day Dragons' Den for the first time in over 20 years? In this episode of The Boardroom: Dragons' Den Watchalong, I sit down with entrepreneur Jon O'Donnell to revisit the Den and analyse whether the show still reflects the reality of investing. As they watch a series of pitches unfold, I share behind-the-scenes insights from his own time on Dragons' Den and explains the questions I believe every investor should be asking. Together we discuss valuations, margins, scalability, investor psychology and why great businesses are built on more than compelling personal stories. Has Dragons' Den evolved into better entertainment at the expense of business education? Would the original Dragons have approached these deals differently? And what can entrepreneurs learn from the way investment decisions are made in the real world? A fascinating conversation about investing, entrepreneurship and how one of Britain's most iconic business shows has changed over the last two decades. #theboardroom #dragonsden #entrepreneurship #business I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here: https://richardfarleigh.substack.com. 📲 Follow Richard Farleigh: Instagram - https://www.instagram.com/richardfarleigh/ LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/ TikTok - https://www.tiktok.com/@richardfarleighhq 🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business. Chapters 00:00 Introduction: Watching Dragons' Den with a Dragon 01:45 My first Dragons' Den viewing in 20 years 04:20 The first pitch: What would I ask? 07:15 The importance of margins and paying yourself properly 10:10 Investing in people vs investing in businesses 12:20 The deal I didn't expect 13:40 £2.5 million valuations in the Den 15:00 The £2 million question nobody asked 17:30 Behind-the-scenes Dragons' Den stories 19:45 Analysing the self-defence franchise pitch 21:30 Why are so many deals getting funded? 23:00 Has Dragons' Den become reality TV? 24:30 What entrepreneurs are no longer learning from the show 26:30 How real investors evaluate opportunities 27:05 Dragons' Den then vs now 28:20 Final verdict and what's next Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Levi Roots Reveals What REALLY Happened in Dragons' Den

In one of the most iconic pitches in Dragons' Den history, Levi Roots walked into the Den with a guitar, a homemade sauce and a dream. What followed became television history. In this special episode of The Boardroom, I sit down with Levi Roots to revisit the Reggae Reggae Sauce pitch that changed both of their lives. Levi shares the untold story behind receiving the invitation to Dragons' Den, why he refused to watch the show before appearing, how he accidentally got his numbers completely wrong in front of the Dragons, and why I ultimately decided to back him anyway. I reveal the moment he realised that Levi himself was the real investment, not just the sauce. Together we explore what happened after the cameras stopped rolling, how a £50,000 investment turned into a national success story, and the Sainsbury's order that transformed Reggae Reggae Sauce from a family recipe into a household brand. This is the definitive behind-the-scenes story of one of Britain's most memorable entrepreneurial journeys. #TheBoardroom #LeviRoots #dragonsden #entrepreneurship #business I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here: https://richardfarleigh.substack.com. 📲 Follow Richard Farleigh: Instagram - https://www.instagram.com/richardfarleigh/ LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/ TikTok - https://www.tiktok.com/@richardfarleighhq 🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business. Chapters 00:00 One of Dragons' Den's Greatest Comebacks 00:07 How Levi Roots Was Invited Onto The Show 01:10 Why Levi Refused To Watch Dragons' Den 02:15 Walking Into The Den With A Guitar 02:55 The Famous Reggae Reggae Sauce Pitch 03:35 The Numbers Mistake That Nearly Killed The Deal 04:08 Dragons Start Pulling Out 04:46 Richard Farleigh Makes His Move 04:58 "You Were The Product, Not The Sauce" 06:05 Levi Accepts The Investment Deal 06:50 What Happened After Dragons' Den 07:20 The Sainsbury's Order That Changed Everything 08:05 Outselling Heinz Ketchup 08:35 Richard Explains The Reality Of Co-Investing 08:55 Levi's Emotional Thank You To Richard 09:14 End Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

90% of Startups Fail… Here’s Why

Everyone talks about startup success. Almost nobody talks honestly about failure. I explain the uncomfortable realities behind why most businesses never make it. From survivorship bias and bad valuations to hidden costs, competition, and the psychology of founders… this is a grounded look at entrepreneurship without the fantasy. If you’re building a business — or thinking about starting one — this episode might save you years of frustration. Entrepreneurship can create extraordinary outcomes. But only when you understand the reality of the game. #entrepreneurship #startups #business #founders #startupadvice I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here: https://richardfarleigh.substack.com. 📲 Follow Richard Farleigh: Instagram - https://www.instagram.com/richardfarleigh/ LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/ TikTok - https://www.tiktok.com/@richardfarleighhq 🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business. 00:00 — The 90% Startup Failure Reality 00:48 — Survivorship Bias & Founder Delusion 01:22 — Why Competition Is Brutal 02:14 — How Big Companies Kill Startups 02:55 — The “Unknown Unknowns” Problem 03:46 — Why Most Ideas Aren’t Valuable 04:33 — Startup Valuations Explained 05:16 — Why Management Beats Intelligence 05:52 — The Real Problem Selling To Corporates 06:17 — Why Billionaire Advice Is Misleading 06:42 — Business Plans vs Reality 07:08 — The Hidden Costs Of Business 07:25 — Why Everything Takes Longer 07:38 — Knowing When To Quit 07:53 — Final Thoughts Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Building a Business in Simple Steps | Joanna Jensen on the Childs Farm Journey

What does it really take to build a successful consumer brand from scratch? In this episode of The Boardroom, I speak with Joanna Jensen, founder of Childs Farm, to discuss the unconventional path that took her from property and investment banking to building one of the UK’s best-known family skincare brands. Joanna shares how personal necessity inspired the creation of Childs Farm after struggling to find products that helped her daughter’s eczema-prone skin. She explains the realities of scaling a consumer brand, negotiating with suppliers, getting products into major retailers, and why “no” is never the end of the conversation. I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here: https://richardfarleigh.substack.com. 📲 Follow Richard Farleigh: Instagram - https://www.instagram.com/richardfarleigh/ LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/ TikTok - https://www.tiktok.com/@richardfarleighhq 🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business. Chapters 00:00 – Introducing Joanna Jensen 00:50 – Leaving School & Early Ambition 01:54 – Starting Her First Property Business 05:25 – Entrepreneurs & Adapting to New Technology 06:42 – Taking Risks Young 08:23 – Moving to Hong Kong 09:27 – Entering Finance Without a Maths Background 12:35 – Intellectual Curiosity & Career Changes 13:04 – The Importance of Speed & Attention to Detail 14:20 – Why Closing the Loop Matters in Business 15:20 – Efficiency, Meetings & Respecting Time 15:49 – Negotiation Tactics That Save Thousands 17:30 – Startup Hustle & Managing Cash Flow 18:34 – The Danger of Overspending on Ads 19:38 – Why Most Small Businesses Fail 20:23 – Free Business Research Entrepreneurs Ignore 22:05 – Returning to London & Investment Banking 24:23 – Leaving Finance to Raise Children 26:14 – Financial Crisis & Starting Again 28:14 – The Inspiration Behind Childs Farm 29:16 – Creating Products for Eczema-Prone Skin 31:20 – The Story Behind the Childs Farm Name 32:29 – Helping Children With Sensitive Skin 34:02 – Getting Childs Farm Into Retail Stores 35:12 – Why Receptionists Matter in Business 35:51 – The Viral Facebook Post That Changed Everything 36:54 – Joanna’s Books & Advice for Entrepreneurs 38:11 – Final Thoughts Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

From Reselling Trainers to Serving Footballers, Founders & Millionaires | Ed Somner Bogard

What starts with selling trainers during COVID can eventually lead to private jets, luxury watches and ultra-high-net-worth clients. In this episode, I sit down with Ed Somner Bogard, founder and director of EMJ Exclusive, to unpack the remarkable journey from sneaker reselling to building a fast-growing luxury concierge business. Ed explains how he scaled a shoe reselling operation buying thousands of pairs each week, pivoted into PlayStations during the global chip shortage, and eventually built relationships with footballers, YouTubers and successful entrepreneurs. The conversation explores entrepreneurship, sales, networking, luxury markets, hiring, AI, trust, customer relationships and why most people overthink starting a business. Ed also shares behind-the-scenes stories from the world of private aviation, sourcing rare watches, luxury travel and managing requests for high-profile clients around the world. I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here: https://richardfarleigh.substack.com. 📲 Follow Richard Farleigh: Instagram - https://www.instagram.com/richardfarleigh/ LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/ TikTok - https://www.tiktok.com/@richardfarleighhq 🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business. Chapters 00:00 From Shoes to Planes 00:27 What EMJ Exclusive Actually Does 01:02 Starting a Business During COVID 02:02 Buying 1,000 Pairs of Shoes a Week 02:53 From PlayStations to Footballers 04:35 The Ethics of Sneaker Reselling 06:33 Building a Business With No Money 09:08 Drifting Into Entrepreneurship 10:17 How PlayStations Opened New Doors 11:40 Flying Rare Cats to Ibiza on a Private Jet 13:04 The Reality of Private Aviation 14:43 Building Relationships With Wealthy Clients 17:26 How EMJ Exclusive Makes Money 19:15 Why Customer Relationships Matter More Than Margins 20:18 Scaling the Team & Business Growth 21:43 Hiring Great People Early 22:33 Trust vs Sales Skills 23:17 Relationship-Based Selling 24:41 Building Through Word of Mouth 25:19 Learning to Manage People 28:26 Advice for Young Entrepreneurs 29:08 Why Most Founders Overthink Starting 30:43 Proving a Business Before Raising Money 31:33 AI, CRM Systems & Luxury Concierge Tech 32:40 Handling Online Criticism & UK Business Culture 35:02 Why the UK Needs More Entrepreneurs Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]