The Bonaventure MS Digital Marketing Show

What You Need To Do If You Want Your Donors To Actually Read Your Copy

11 min · 26. mar. 2020
episode What You Need To Do If You Want Your Donors To Actually Read Your Copy cover

Beskrivelse

Now that you have your copy worked out… (You did listen to the last two episodes, right?) … the only other major component remaining is to create headlines and sub-headlines that maintain your reader’s interest long enough for them to become a donor. Here’s the 3-step framework I use to create interest-driven headlines that keep my readers hooked all the way up until they make the critical decision to take action. RESOURCES To Check Out: https://bonaventurems.com/blog [https://bonaventurems.com/blog] Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist [https://bonaventurems.com/free-copy-checklist] --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w [https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w] Facebook: https://www.facebook.com/bonaventure.ms [https://www.facebook.com/bonaventure.ms] Instagram: https://www.instagram.com/bonaventure.ms [https://www.instagram.com/bonaventure.ms] Twitter: https://twitter.com/bonaventurems [https://twitter.com/bonaventurems] LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter [https://www.linkedin.com/in/john-beausans-copywriter]

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Alle episoder

69 episoder

episode 39.62 Seconds - The Difference Between Getting A Donation & Being Ignored cover

39.62 Seconds - The Difference Between Getting A Donation & Being Ignored

Your non-profit doesn’t have the same credibility as UNICEF and PETA - so stop trying to market the way that they do! This is the single most important copywriting technique for any small-to-medium size non-profit looking to increase the donations they’re receiving! RESOURCES To Check Out: https://bonaventurems.com/blog [https://bonaventurems.com/blog] Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist [https://bonaventurems.com/free-copy-checklist] --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w [https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w] Facebook: https://www.facebook.com/bonaventure.ms [https://www.facebook.com/bonaventure.ms] Instagram: https://www.instagram.com/bonaventure.ms [https://www.instagram.com/bonaventure.ms] Twitter: https://twitter.com/bonaventurems [https://twitter.com/bonaventurems] LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter [https://www.linkedin.com/in/john-beausans-copywriter]

27. mar. 202010 min
episode What You Need To Do If You Want Your Donors To Actually Read Your Copy cover

What You Need To Do If You Want Your Donors To Actually Read Your Copy

Now that you have your copy worked out… (You did listen to the last two episodes, right?) … the only other major component remaining is to create headlines and sub-headlines that maintain your reader’s interest long enough for them to become a donor. Here’s the 3-step framework I use to create interest-driven headlines that keep my readers hooked all the way up until they make the critical decision to take action. RESOURCES To Check Out: https://bonaventurems.com/blog [https://bonaventurems.com/blog] Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist [https://bonaventurems.com/free-copy-checklist] --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w [https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w] Facebook: https://www.facebook.com/bonaventure.ms [https://www.facebook.com/bonaventure.ms] Instagram: https://www.instagram.com/bonaventure.ms [https://www.instagram.com/bonaventure.ms] Twitter: https://twitter.com/bonaventurems [https://twitter.com/bonaventurems] LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter [https://www.linkedin.com/in/john-beausans-copywriter]

26. mar. 202011 min
episode Pro Copywriter Reveals How To Write The Best Marketing Copy For Charities cover

Pro Copywriter Reveals How To Write The Best Marketing Copy For Charities

So many non-profit copywriters suck… I mean, you could probably do a better job yourself if you just knew the basics of what you were trying to accomplish… Yesterday, you got the 6-part framework I’m using to create high-converting marketing for charitable donations. Today, I want to show you exactly what you have to do to add meat to those bones and actually draw people in who want to donate to your mission! RESOURCES To Check Out: https://bonaventurems.com/blog [https://bonaventurems.com/blog] Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist [https://bonaventurems.com/free-copy-checklist] --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w [https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w] Facebook: https://www.facebook.com/bonaventure.ms [https://www.facebook.com/bonaventure.ms] Instagram: https://www.instagram.com/bonaventure.ms [https://www.instagram.com/bonaventure.ms] Twitter: https://twitter.com/bonaventurems [https://twitter.com/bonaventurems] LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter [https://www.linkedin.com/in/john-beausans-copywriter]

25. mar. 202015 min
episode The Exact Structure For Increasing Donations With Copywriting As A Non-Profit cover

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I hate how little information is available online for how to write high-converting copy for a non-profit organization! When I tried doing research for a recent project I started with the world’s #1 vegan food-relief organization, I found literally nothing that was helpful… Because of that, I took it upon myself to spread information like this, and now I want to offer you a 6-part framework you can use to create awesome marketing copy that will draw in new donors, increase donation amounts, and keep old donors coming back again and again! RESOURCES To Check Out: https://bonaventurems.com/blog [https://bonaventurems.com/blog] Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist [https://bonaventurems.com/free-copy-checklist] --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w [https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w] Facebook: https://www.facebook.com/bonaventure.ms [https://www.facebook.com/bonaventure.ms] Instagram: https://www.instagram.com/bonaventure.ms [https://www.instagram.com/bonaventure.ms] Twitter: https://twitter.com/bonaventurems [https://twitter.com/bonaventurems] LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter [https://www.linkedin.com/in/john-beausans-copywriter]

24. mar. 202013 min
episode How You Can Earn More Donations WITHOUT Increasing Your Marketing Budget cover

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As a small or medium size non-profit, we both know how bleak your financial situation can seem. You want to have a huge positive impact on the world, but it’s impossible to reach your goals because you just aren’t able to secure enough money in donations every month… Stay tuned this week as I lead you through the most essential concepts for creating high-converting copy for charity organizations and reveal some of my most closely-guarded copywriting secrets. RESOURCES To Check Out: https://bonaventurems.com/blog [https://bonaventurems.com/blog] Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist [https://bonaventurems.com/free-copy-checklist] --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w [https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w] Facebook: https://www.facebook.com/bonaventure.ms [https://www.facebook.com/bonaventure.ms] Instagram: https://www.instagram.com/bonaventure.ms [https://www.instagram.com/bonaventure.ms] Twitter: https://twitter.com/bonaventurems [https://twitter.com/bonaventurems] LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter [https://www.linkedin.com/in/john-beausans-copywriter]

23. mar. 20206 min