113 – Selling is Growing Your Topline

117 – Paydirt 004 – Plantscaping, Process and Personal Growth…for Profit – Profit Levers

You already know this, but I’m saying it anyways – Business is the game of numbers. You need data! As Mr. Drucker relentlessly reminded, “You can’t manage what you can’t measure.”  Chief among the numbers to manage is profit.  When you’ve created your profit goals and you have the data, there are all types of levers to pull. This weeks podcast is about pulling the levers of top line sales profit, and bottom line net profit. When your business is focused on both, you have created something truly remarkable.  If after listening to this 20 minutes, you want even more, read on! Here’s an invitation to a Free Plantscape Master Mind Jam Session Maybe you’re thinking – “what the heck is that?” To be exact, it’s a one hour Zoom meeting with a laser focus on * Growing Your Plantscape Business Growing your Top line sales and your Bottom line net I’ll be leading the conversation – And you’ll hear from other industry professionals as well – you’ll experience the creative power of a Master Mind. Smart people with sharp minds thinking together for the benefit of each other. Sign up here: https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session] Highlights include: * Marketing systems to get in front of your best prospects – without cold calls * Selling systems for a powerful discovery and rapport appointment (we call this, the appointment where the sale is really made) * Process creation strategies. And the elimination of waste: aka, inefficiency * A Special guest EOS Integrator who is taking my company, Interior Plant Scapes, from great – to extraordinary. EOS is an Operating System that works in any type of business. If you want to learn more: https://www.eosworldwide.com/what-is-eos [https://www.eosworldwide.com/what-is-eos] This free 60-minute Master Mind session is your opportunity to share your conundrums and great-ideas with other Plantscape business owners with a growth mindset. We will meet via Zoom on May 29th & June 5th. Just choose your preferred time slot and you’re in! Click the link below to choose your date. Sign up here: https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session] PS  If you consider yourself a business owner with a growth-mindset, you’ll want to know about this business-forum exclusively for best-in-class Plantscapers.  It’s called Innovation & Marketing Mastermind for Plantscapers [https://innovate.millermarketingandtraining.com/innovation-and-marketing-mastermind-for-plantscapers?cid=a1e58a38-68ee-45c4-b2ee-9a58919d122b].

116 – Paydirt 003 – Plantscaping, Process and Personal Growth…for Profit – Personal Growth

“Hitting paydirt” was the term in mining to celebrate finding gold after moving tons of “worthless” dirt. Question…was all that dirt really worthless? This short episode on personal growth is the reminder that in moving all the dirt of growing our business, there is huge reward. The reward is, the person you are becoming – The best version of yourself! Therefore, lean into the hard stuff.  It’s not worthless dirt.  Rather, it’s rich soil in the process of “Growing You and Growing Your Business” – (Whoa, that’s good, I’m going to use that). Before you go listen to the show, here’s a gift of my very best systems and process. PLANTSCAPING SALES & INNOVATION MARKETING BUNDLE [https://innovate.millermarketingandtraining.com/plantscapers-marketing-bundle] * Plantscape Prospecting Flowchart: Marketing begins by identifying your top/best prospects – this is the deep-dive process to reveal profitable Plantscape clients. * Plantscape Selling System: An end-to-end 6 Module process for training Plantscape salespeople. Do you have any born salespeople? Of course you don’t – there’s no such thing. Selling is an acquired skill. * Plantscape Business Process Checklist: Systems thinking changed my life because it changed my business. This checklist is a mini-SWOT analysis of your business and You as a systems thinker Click here to learn more. [https://innovate.millermarketingandtraining.com/plantscapers-marketing-bundle] And here’s an invite to come to a Free Mastermind preview. JOIN ME, FOR A FREE PLANTSCAPER MASTERMIND JAM SESSION [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session]. Are you intrigued by the Innovation & Marketing Mastermind for Plantscapers [https://innovate.millermarketingandtraining.com/innovation-and-marketing-mastermind-for-plantscapers], yet want to get an idea of what to expect?  This free session is for you! This will be a Jam-Packed one-hour Zoom meeting with Plantscape business owners. Are you a Plantscaper with a growth-mindset?  Yes?  Then you won’t want to miss this. What will we talk about?  Click here to learn more [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session]

115 – Paydirt 002 – Plantscaping, Process and Personal Growth…for Profit – Why I Love Process

In the second episode of The Paydirt Podcast, we dig into (that’s funny right?) “Why I love Process” Because of course… “If you can’t describe what you’re doing as a process, you don’t know what you’re doing.” Thank you, Mr. Deming. Deming’s second quote always stings a little. “You’re systems are perfectly designed for the results you’re getting.” So let me ask you, “do you like the results you’re getting?” And that applies to your life as well as your business. If you’d like better results, the system is the solution. It certainly was for my business and my life. Take a listen to, Why I love process. Before you go listen to the show, here’s a gift of my very best systems and process. PLANTSCAPING SALES & INNOVATION MARKETING BUNDLE [https://innovate.millermarketingandtraining.com/plantscapers-marketing-bundle] * Plantscape Prospecting Flowchart: Marketing begins by identifying your top/best prospects – this is the deep-dive process to reveal profitable Plantscape clients. * Plantscape Selling System: An end-to-end 6 Module process for training Plantscape salespeople. Do you have any born salespeople? Of course you don’t – there’s no such thing. Selling is an acquired skill. * Plantscape Business Process Checklist: Systems thinking changed my life because it changed my business. This checklist is a mini-SWOT analysis of your business and You as a systems thinker Click here to learn more. [https://innovate.millermarketingandtraining.com/plantscapers-marketing-bundle] And here’s an invite to come to a Free Mastermind preview. JOIN ME, FOR A FREE PLANTSCAPER MASTERMIND JAM SESSION [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session]. Are you intrigued by the Innovation & Marketing Mastermind for Plantscapers [https://innovate.millermarketingandtraining.com/innovation-and-marketing-mastermind-for-plantscapers], yet want to get an idea of what to expect?  This free session is for you! This will be a Jam-Packed one-hour Zoom meeting with Plantscape business owners. Are you a Plantscaper with a growth-mindset?  Yes?  Then you won’t want to miss this. What will we talk about?  Click here to learn more [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session]

114 – Paydirt 001 – Plantscaping, Process and Personal Growth…for Profit

Here it is – the first episode of The Paydirt Podcast! Today I’m talking about, “Why I love the Plantscape business” You made a wise decision when you started, joined or bought a Plantscape business. In no particular order…Plantscaping is, 1. Elegant.  Elegant in so many ways! 2. A business that can be standardized (what a beautiful word) 3. Not easily disruptable 4. About quality. (quality people, properties, prices, etc.) 5. A product that never goes out of style – Not just the plants, but what they create. 6. A recurring revenue business.  Ok, maybe there was some order here. I saved the best for last. Before you go listen to the show, here’s an invite to come to a Free Mastermind preview. JOIN ME, FOR A FREE PLANTSCAPER MASTERMIND JAM SESSION [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session]. Are you intrigued by the Innovation & Marketing Mastermind for Plantscapers [https://innovate.millermarketingandtraining.com/innovation-and-marketing-mastermind-for-plantscapers], yet want to get an idea of what to expect?  This free session is for you! This will be a Jam-Packed one-hour Zoom meeting with Plantscape business owners. Are you a Plantscaper with a growth-mindset?  Yes?  Then you won’t want to miss this. What will we talk about?  Click here to learn more [https://innovate.millermarketingandtraining.com/plantscapers-mastermind-jam-session]

113 – Selling is Growing Your Topline

Top Line = Total Sales or Revenue.  The first line on the income statement There are three ways to Grow your business. 1. Increase the number of clients 2. Increase the average transaction value 3. Increase the frequency of repurchase Selling is Growing Your Topline, Yes – and yet, it doesn’t always mean adding new customers 9 Ways to Grow your topline revenue 1. Acquire new customers. 2. Retain existing customers – customer retention. See Episode 102 Mastery of Keeping Clients and Coworkers – retain coworkers to retain clients 3. Optimize your pricing 4. Create a Membership or subscription program 5. Sell more to existing customers – more of the same product 6. Create new products – Line extensions and new products 7. Enter new markets – Expand your territory, your geographic reach 8. Extend the Value Chain – up or down 9. Business acquisition