Ep 5: Brand Experience Design

Ep 5: Brand Experience Design

In this episode of the Brandits, hosts Andrew Thomas and Colin Anderson discuss the importance of ‘brand experience design’, particularly for service brands like hospitality and those in the retail space. Our hosts share their personal experience and debate the following: - Why Brand Experience Design is the new ‘must have’ for brands - How one bad customer experience can destroy a brand, overnight. - Why the entire customer experience has to be consistent with the brand - How to design a good brand experience, step by step - How ‘failure recovery’ handled well can make a brand stronger.

Ep 4: The Evolution of The Customer Buying Process

In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process over the years and discuss: * How consumers used to buy things before * How radically different the buying process is now, in the digital age * What brands did to influence consumers in the past * How brands can influence consumers now * Whether the retail space is dead, or just repurposed For more read: https://www.equus-design.com/blog/the-evolution-of-the-buying-process-and-what-it-means-for-brands/

Ep 3: Going For Woke - When is it too much or not enough?

In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly ‘woke’ social justice agenda. In the process they discuss the following issues: * Why are brands going woke, and why is it such a train wreck so far? * Why social justice issues have become so important * Questions brands should ask themselves before championing a woke issue * Three handy tips to help brand owners become more values-oriented, without alienating their customers For more read: https://www.equus-design.com/blog/going-for-woke-when-is-it-too-much-or-not-enough/

Ep 2: Branding: Where's it going next

In this second episode of The Brandits, hosts Andrew Thomas and Colin Anderson gaze into a crystal ball and discuss where the world of branding is heading to next, giving their take on issues such as: * How current trends in the marketplace can give you a clue about what’s next * Who will shape brands in the future, brand owners, or their customers? * Why in this digital age, the human experience remains so important * How the ‘tribes’ around brands are stealing the influence from social media influencers * Why values, health and authenticity are driving brand loyalty in the future For more read: https://www.equus-design.com/blog/what-is-the-future-of-branding/ [https://www.equus-design.com/blog/what-is-the-future-of-branding/]

Ep 1: Why you need to invest in your brand during the crisis?

In this inaugural episode of The Brandits, hosts Andrew Thomas and Colin Anderson make a case for why you need to invest in your brand during a crisis, answering questions such as: * Why companies that invest in their brand during a crisis grow their market share? * What happens to companies that don’t? * Which companies are navigating their brand through this crisis well, and why? * What strategies can companies adopt to weather the current storm? For more read: https://www.equus-design.com/blog/keeping-brands-afloat-during-times-of-crisis/