The Bridge: Where Field Meets HQ
What does it take to move a retail merchandising project from a signed contract to a finished set on the store floor? In this episode of The Bridge, we connect field execution to leadership and break down the full project lifecycle: from RFP to reporting, and everything that goes sideways in between. Hosts Heather Petrone and Jimmy Knight sit down with three people who see the work from every angle. Aaron Spegon, Director of Training, on building field-ready training under deadlines that can run as short as 24 hours. Karen O'Brien, L'Oreal Account Manager, on the complete life cycle of a project: scope development, time studies, field instructions, launch week, and client recap. And Jawan Wilson, Team Lead out of Stone Mountain, GA, on what execution really looks like when the plan meets the store, and why communication and empathy hold it all together. Real stories from the field, honest talk about pressure and problem-solving, and a clear look at why warehousing and kitting can make or break a rollout. If you work in retail merchandising, field execution, installation, or assisted sales, this one is for you. New episodes connect the people doing the work to the people planning it. Follow The Bridge so you never miss one.
8 episoder
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