The Business of Thinking Big

From Burnout to Six Figures with Gio Aiello

What happens when the work you love starts to burn you out? For many entrepreneurs—especially in caregiving roles—the passion is there, but the “on-call lifestyle” takes its toll. That was the reality for Gio Aiello, founder of Mindful Mommy Doula Services. In this episode, Gio shares how she went from being a solo doula, juggling motherhood and sleepless nights, to building a thriving six-figure agency with over 50 doulas across the GTA. Her journey is proof that growth isn’t about luck—it’s about the choices we make when things feel hard, scary, or uncertain. This conversation is raw, relatable, and inspiring. Gio opens up about loneliness, fear of visibility, the rollercoaster of revenue, and the responsibility that comes with success. Most importantly, she shows us how reconnecting with joy—and building the right team—can change everything. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ * Why burnout can be the catalyst for a powerful pivot * How loneliness in business can be overcome with community * The push‑and‑pull of visibility: craving growth but fearing exposure * Why nervous system work matters when revenue feels like a rollercoaster * The tough team decisions that unlocked sustainable growth * How Gio found her joy again by stepping into the visionary role Timestamps:‌ ‌ 00:00 – Gio’s beginnings as a solo doula 04:00 – Burnout and the “on-call lifestyle” 07:00 – The loneliness of entrepreneurship 10:00 – Facing visibility fears and accountability 14:00 – Choosing six figures (or shutting it down) 18:00 – Managing fear, anxiety, and responsibility 24:00 – Team alignment and empowered leadership 32:00 – Reconnecting with joy and creativity — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

8 Money Behaviours keeping you Stuck

Our actions around money, how we price, how we sell, how we spend—are never random. They’re clues into the deeper beliefs we hold about worth, abundance, and success. And sometimes, those beliefs aren’t serving us. In this episode, Lianne Kim shares how everyday money behaviors—from underpricing to discounting, ignoring finances, or waffling on offers—are outward manifestations of hidden thought patterns. By becoming aware of these behaviors, we can uncover the beliefs beneath them and start to shift into a healthier, more empowered money mindset. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ * Why beliefs themselves aren’t “good” or “bad”—they’re simply repetitive thought patterns * How common money behaviors (like underpricing or discounting) reveal hidden fears * The link between imposter syndrome and pricing yourself too low * Why ignoring your numbers is a form of avoidance rooted in fear * Practical steps to catch yourself in the moment and choose more empowered actions Timestamps:‌ ‌ 00:00 – Sneak peek inside the Mamas & Co. community 02:00 – Beliefs are neither good nor bad—they just are 05:00 – How behaviors reveal hidden money beliefs 11:00 – Pricing yourself low: the imposter syndrome trap 16:00 – Discounting after sharing your price 20:00 – Waffling on offers and fear of failure 24:00 – Avoiding finances and burying your head in the sand 28:00 – Always asking for discounts: the scarcity pattern — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Advice to my Younger Self

As entrepreneurs—and as humans—it’s easy to slip into seasons where we feel disconnected. Disconnected from our clients, our vision, our community, or even ourselves. This disconnection can show up as lack of motivation, unclear messaging, or simply feeling “off” in our day-to-day work. In this episode, Lianne Kim explores why disconnection happens and how to intentionally reconnect with what matters most. Whether you’ve been pushing too hard, neglecting rest, or losing sight of your bigger “why,” this conversation will help you realign and reignite your energy. In this episode, you’ll discover: * Why disconnection is a natural part of growth * Signs you may be out of alignment with your business or clients * Practical tools to reconnect with your vision and values * How community and support can restore clarity and confidence * Why reconnection leads to more joy, impact, and sustainability Timestamps: 00:00 – The problem: feeling disconnected 04:00 – Why disconnection happens during growth 08:00 – Spotting the signs of misalignment 12:00 – Tools to reconnect with your vision and values 18:00 – The role of community in restoring connection 22:00 – Creating sustainable practices to stay aligned — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Quick Tip: Feel more Confident!

When we don’t feel confident, our business can’t succeed. Confidence impacts how we show up, how we sell, how we lead, and how we connect with others. Yet so many entrepreneurs struggle with self-doubt, fear, and uncertainty—especially in today’s world of economic challenges and constant distractions. In this Quick Tip episode, Lianne Kim shares simple, practical tools to help you cultivate confidence in yourself. From breathing exercises to journaling prompts, mantras, and even power posing, you’ll learn how to shift your mindset and physiology so you can show up as your most grounded, capable self. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ * Why confidence is essential for business success * A quick 30-second breathing exercise to calm your nervous system * Journal prompts to identify when you’re at your best (and not at your best) * How to create a simple self-confidence mantra that elevates your energy * The power of reading client testimonials to remind yourself of your impact * A confidence hack called “power posing” that changes how you feel instantl Timestamps:‌ ‌ 00:00 – The problem: lack of confidence blocks business success 02:00 – Why confidence feels scarce in uncertain times 05:00 – Breathing exercise to anchor into confidence 08:00 – Journal prompts: when you’re at your best vs. not at your best 10:00 – Creating a confidence mantra 13:00 – Using client testimonials to boost belief in yourself 14:00 – Power posing: embodying confidence physically — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

From zero to 100K in 6 months with Caitlyn Beattie

Most women entrepreneurs dream of hitting six figures, but the reality is many don’t get there—often because they’re not focusing on the right actions. Instead, they get stuck in busywork, second-guessing themselves, or trying to be all things to all people. In this inspiring episode, Lianne Kim sits down with her private mentorship client Caitlyn Beattie, founder of Origami HR, who went from zero to $100K in just six months. Caitlyn shares the exact steps she took to build a six-figure business in her very first year, proving that success comes from clarity, structure, and trusting yourself. If you’ve ever wondered why your revenue isn’t growing as fast as you’d like, this conversation will show you what actions actually move the needle—and how to avoid the traps that keep most women stuck. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ * Why most women don’t hit six figures (and the common mistakes holding them back) * The key actions Caitlyn took to reach $100K in her first six months * How investing in the right help accelerates growth * Why having a clear plan and sticking to it matters more than “winging it” * The importance of staying in your lane and focusing on your strengths * How trusting yourself—even without all the answers—creates momentum and confidence Timestamps:‌ ‌ 00:00 – The problem: why most women don’t hit six figures 03:00 – Caitlyn’s leap from corporate HR to entrepreneurship 08:00 – Setting the six-figure goal from day one 14:00 – Celebrating early wins and surpassing $100K contracted revenue 16:00 – Key actions: getting help, having a plan, staying in your lane 23:00 – The mindset shift: trusting yourself and thinking bigger‌ Connect with Caitlyn: Her website: https://www.origamihr.ca/ [https://www.origamihr.ca/]  Her IG: https://www.instagram.com/origami.hr/ [https://www.instagram.com/origami.hr/]  — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]