The Collaborative Canvas Podcast
Most organizations believe they're transforming customer experience. In reality, they're often just measuring it. In this episode of The Collaborative Canvas Podcast, I sit down with Raja Bunet, former COO at Ipsos and a customer experience & operational excellence consultant, to explore one of the most misunderstood topics in business today—the difference between CX measurement and CX transformation. We discuss why many organizations invest in dashboards, platforms and NPS programs but still struggle to create meaningful business impact. Raja explains why customer experience is not just a CX initiative but a business transformation initiative that requires leadership alignment, operational ownership and continuous execution. In this episode, you'll learn: ✔ Why CX measurement is only a small part of the equation ✔ The biggest pitfalls that derail transformation initiatives ✔ Why a high NPS score doesn't always mean you're winning against competitors ✔ Raja's "Strength of NPS" framework and what it reveals about customer loyalty ✔ How AI can enable transformation—but cannot define your strategy ✔ Why reducing customer effort should be every organization's north star ✔ The three checkpoints every CEO should evaluate before investing in a transformation program Whether you're a CEO, founder, CX leader, researcher, marketer or someone passionate about building better customer experiences, this conversation offers practical insights that go beyond dashboards and metrics. **Join the Conversation!** Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. **Stay Connected:** - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 🎙️Guest - Raja Amarjeet Bunet Linkedin - https://www.linkedin.com/in/raja-amarjeet-bunet-8483457/ [https://www.linkedin.com/in/raja-amarjeet-bunet-8483457/] 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ [https://www.linkedin.com/in/ankeshsaxena/] 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 📱Instagram - https://www.instagram.com/the_collaborative_canvas_pod/ [https://www.instagram.com/the_collaborative_canvas_pod/] Instagram- https://www.instagram.com/ankesh_saxena_tccp/ [https://www.instagram.com/ankesh_saxena_tccp/] 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos [https://www.youtube.com/@Thecollaborativecanvas-podcast/videos] 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc [https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc] Thank you for listening! 🚀
51 episoder
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