The Free LinkedIn Audit

A Supercomputer Giveaway And A Government Buzzkill

We talk through the shock of seeing a powerful new Claude model appear and then get suspended, and we wrestle with what “national security” means when advanced AI becomes pay to play. We also dig into local AI hardware hype and how we plan to teach practical AI workflows and thought leadership at Content Crib 7.0.  • Claude’s new top tier model and why it got pulled  • National security concerns and the fear of cyber jailbreaks  • The bigger question of open access versus controlled access  • How our opinion shifts week to week as AI changes  • NVIDIA low cost local AI computing and what “offline” really means  • Why local models matter for privacy, internal workflows, and business value  • Using AI to support research, content planning, and personal brand credibility  • What we are building for Content Crib 7.0 and what attendees will learn  Join us October 16th and 17th in Bentonville for the number one healthcare networking event that also teaches you not only to build your personal voice and brand, also now AI tools are we walking through with the chance to win a nano supercomputer. Please grab a ticket. If you want to come, please reach out to us on LinkedIn, DM us.

Private Equity In Healthcare Works Only When Culture Comes First

The fight over where orthopedic surgery happens is really a fight over who holds the power. Ryan Van Puffelen joins us to explain how ambulatory surgery centers (ASCs) moved from “lower acuity” options to the center of modern ASC strategy, shifting control away from the hospital and toward surgeons, administrators, and new financial players. We unpack the KOL to DOL transition, from key opinion leaders on conference stages to digital opinion leaders shaping what people believe on LinkedIn. Ryan shares what changed, why it matters, and how he built a consistent voice by picking specific lanes: surgeon autonomy, private equity in healthcare, infusion of operational support, and the messy intersection where all of it meets. If you care about healthcare leadership, orthopedic innovation, or building a personal brand that actually opens doors, this conversation gets practical fast. Private equity gets the honest treatment too. We talk about when PE can help an ASC stay independent, fund upgrades, and professionalize operations, and when culture gets discounted and deals go sideways. We also call out the biggest online mistake we see in healthcare marketing: executives defaulting to corporate reposts that only get love from coworkers instead of creating trust with real people. Subscribe, share this with a colleague in orthopedics or ASC leadership, and leave a review if it helped. What is one lane you want to own this year?

If AI Saves Time What Do You Do With It

We celebrate Chris Grosse’s book launch of You Can’t AutomAIte Trust and dig into why real trust still beats any AI shortcut. We also preview Content Crib 7.0, where we’re bringing practical AI tools and agents that save time and push people toward higher-value work.  • why the book is built for sellers, founders, and leaders operating in the AI era  • how sobriety rebuilds trust with yourself first, then improves follow-through at work  • why 20% of first-month proceeds support the Heron Project and what the nonprofit does  • where to buy the book on Amazon and via chrisgrosse.co/book  • what AI agents can automate today, from research to spreadsheets to reporting  • the warning sign for roles that only pass information upward  • how Content Crib evolved from community building to implementation and now AI tools  • why the event shifts to a yearly format for easier scheduling and bigger momentum  I'll put the link in the in the show notes, whatever you're listening, or if you're on YouTube, it will be below.  Content crib 7.0.  And we're filling up fast.

The Free LinkedIn Audit

People don’t just buy healthcare products and services. They buy confidence in the people behind them. If a prospective customer, partner, or recruit hears your company name and then Googles the CEO, what story does your LinkedIn profile tell in the first 30 seconds? We walk through why LinkedIn has become the default “trust check” for healthcare executives, founders, and operators and why it so often ranks at the top of Google. Then we share the tool we built to make that trust measurable: our free ISG Public Trust Audit. It’s an AI-assisted review that analyzes your digital footprint (with a heavy focus on LinkedIn), scores what the public sees, and delivers expert-reviewed, practical recommendations within 24 hours. We explain what you submit, what the audit looks for, and how it turns a vague goal like “thought leadership” into clear, ranked actions you can actually execute. We also talk about what happens when you start sharing publicly with intention: trust before the sales call, shorter sales cycles through category authority, stronger recruiting through visible leadership, and more investor and partner confidence when you’re raising capital or building strategic deals. And because no good strategy chat is complete without a curveball, we close with a funny, painfully relatable story about a stuck door knob that turns a normal Saturday into a suburban escape mission. If you’re a healthcare leader who wants a clearer online reputation and a stronger first impression, hit play, then run the free audit. Subscribe, share this with a colleague who needs a stronger LinkedIn presence, and leave a review with the one change you’re going to make next.

Organic Beats Promoted

Watching your post rack up 185,000 impressions feels amazing until you realize most of those eyes never cared enough to act. We share a candid breakdown of a paid LinkedIn campaign we ran to promote a book, course, and a digital trust audit, what we expected to happen, what actually happened, and why “promoted” can quietly poison engagement with the exact audiences you want most. From there we pivot into the marketing approach we keep coming back to: organic LinkedIn content and YouTube as free marketing that compounds. We talk about why executives and healthcare leaders often ignore ads but respond to trust signals like referrals, warm intros, and consistent thought leadership. And if you still feel awkward putting your voice out there, we use a surprising proof point to challenge that fear: high school athletes in states like Indiana and Florida can now profit from personal branding through NIL style deals, so the window for building a visible, portable professional presence is wide open. We also go down two timely rabbit holes that connect business, tech, and real-world impact. First, AI data centers, energy consumption, and the sustainability race to build cleaner infrastructure without draining resources. Second, peptides: the environmental footprint of peptide manufacturing, what FDA oversight does and doesn’t mean for compounded medications, how 503A and 503B compounding differs from mass-produced drugs, why Certificates of Analysis and batch testing matter, and why buying “research only” peptides online can carry serious risk. If you found this useful, subscribe, share it with someone tempted to hit the boost button, and leave a review so more builders can find the show.