The Contractor Fight with Tom Reber

People hire contractors to do the work they can’t do themselves, and the same principle applies to paid ads. If you’re not having success with ads, it’s time to find someone who will. Tom’s here to explain how to make paid ads work for you and why you must attend Fight Night! In this episode, we talk about… * Tips to create a better ad to get the conversions you want: * Stand out and grab your ideal client’s attention * Maintain a high-converting web page that provides an excellent experience * Hire someone to run your ads or coach you to be more successful with ads * Details about Fight Night * Market, sale, recruit, train Links to resources: Fight Night: Attracting Your Perfect Client [https://contractorfightnight.com/] Contractor Sales Academy Next Level Live 2021 [https://contractorsalesacademy.com/next-level-2021/] The $100k Contractor [https://thecontractorfight.com/100k] is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp [https://thecontractorfight.com/marketing-boot-camp]! Schedule A Contractor Sales Academy Demo [https://contractorsalesacademy.com/demo] Order Your Fight Planner [http://thecontractorfight.com/fight-planner] The Contractor Fight Facebook Group [https://www.facebook.com/groups/thecontractorfight/] The Contractor Fight Night [https://thecontractorfight.com/fightnight/] The Bridge [https://contractorsalesacademy.com/the-bridge/] The Contractor Fight TV [https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw] The Contractor Sales Academy Podcast [https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2] Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy [https://contractorsalesacademy.com/csa/] and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99 [http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99]

Scaling your business isn’t rocket science but absolutely requires having strong systems and focus in place. Tom’s guest today is Cameron Herold, top business consultant, best-selling author, and the mastermind behind hundreds of companies’ remarkable growth, including the highly successful 1-800-GOT-JUNK?. Cameron breaks down how to scale your business with systems and focus that let you work smarter, not harder! In this episode, we talk about… * How to scale: Rip off and duplicate * Doing the critical few things vs. the important many * Measure yourself daily: know where you want to be and what it takes to get there * Prioritize gross margin, employee happiness, customer happiness * Consume content with a purpose and apply what you learn * 4 stories media loves: genesis, lessons from the edge, culture, how a product/service helped a customer * Set your fire: the smaller the market, the bigger the opportunity * Hire the people you will listen to or listen to the people you hired * Business shouldn’t be your everything—build fun back into your life Links to resources: Cameron Herold [https://cameronherold.com/] Miracle Morning for Entrepreneurs [https://www.amazon.com/Miracle-Morning-Entrepreneurs-Elevate-BUSINESS-ebook/dp/B01M0D5591] Double Double (Chapters 1, 2, 4, 6, & 12!) [https://www.amazon.com/gp/product/B07NZ75NQF/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i3] Second in Command Podcast [https://cooalliance.com/podcasts/] Invest in Your Leaders [https://investinyourleaders.com/] Contractor Sales Academy Next Level Live 2021 [https://contractorsalesacademy.com/next-level-2021/] The $100k Contractor [https://thecontractorfight.com/100k] is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp [https://thecontractorfight.com/marketing-boot-camp]! Schedule A Contractor Sales Academy Demo [https://contractorsalesacademy.com/demo] Order Your Fight Planner [http://thecontractorfight.com/fight-planner] The Contractor Fight Facebook Group [https://www.facebook.com/groups/thecontractorfight/] The Contractor Fight Night [https://thecontractorfight.com/fightnight/] The Bridge [https://contractorsalesacademy.com/the-bridge/] The Contractor Fight TV [https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw] The Contractor Sales Academy Podcast [https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2] Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy [https://contractorsalesacademy.com/csa/] and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99 [http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99]

A team is only as strong as its leader so if you’re not seeing the results you want, it’s time to clarify your expectations and provide your team with the processes it needs to succeed. Tom’s guest today is Vicki Suiter, owner of Suiter Business Builders. Vicki digs into giving your team more control so you can save time and consistently get the results you want! In this episode, we talk about… * How a lack of clarity leads to a lack of accountability * Managing for results vs. managing for tasks * Creating a feedback system to create ownership * Be specific about your criteria for success * Why hiring starts with your values * Giving control with specific and measurable goals * Understanding our thoughts and beliefs directly control our actions * Seeing yourself as the problem so you can be part of the solution * Building mechanisms to empower your team to look up and look ahead * We drop the ball when we don’t have consistency and processes in place Links to resources: Live Webinar: Build a Team That Takes Ownership [https://suiterbusinessbuilders.com/tom] Suiter Business Builders [https://suiterbusinessbuilders.com/] Contractor Sales Academy Next Level Live 2021 [https://contractorsalesacademy.com/next-level-2021/] The $100k Contractor [https://thecontractorfight.com/100k] is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp [https://thecontractorfight.com/marketing-boot-camp]! Schedule A Contractor Sales Academy Demo [https://contractorsalesacademy.com/demo] Order Your Fight Planner [http://thecontractorfight.com/fight-planner] The Contractor Fight Facebook Group [https://www.facebook.com/groups/thecontractorfight/] The Contractor Fight Night [https://thecontractorfight.com/fightnight/] The Bridge [https://contractorsalesacademy.com/the-bridge/] The Contractor Fight TV [https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw] The Contractor Sales Academy Podcast [https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2] Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy [https://contractorsalesacademy.com/csa/] and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99 [http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99]

Tom’s here to remind you that as a contractor you are not in the proposal writing business—you are in the check cashing business. Take control and stop spending time on people who waste your time and reach the people ready to buy from you! In this episode, we talk about… * Stop stealing time from yourself and your family * Why follow up calls suck when you don’t pre-qualify prospects * 3 Ways to take control of what you can control: 1. 1. Get your website and content in order 2. Use social media and maximize video content 3. Shin Fu pre-qualification method * The more transparent you are, the more the right people will call you * 2 Action steps: 1. 1. Review the podcast to help boost the trades and your fellow contractors 2. Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time [https://contractorsalesacademy.com/cheap/] Links to resources: Contractor Sales Academy Next Level Live 2021 [https://contractorsalesacademy.com/next-level-2021/] The $100k Contractor [https://thecontractorfight.com/100k] is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp [https://thecontractorfight.com/marketing-boot-camp]! Schedule A Contractor Sales Academy Demo [https://contractorsalesacademy.com/demo] Order Your Fight Planner [http://thecontractorfight.com/fight-planner] The Contractor Fight Facebook Group [https://www.facebook.com/groups/thecontractorfight/] The Contractor Fight Night [https://thecontractorfight.com/fightnight/] The Bridge [https://contractorsalesacademy.com/the-bridge/] The Contractor Fight TV [https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw] The Contractor Sales Academy Podcast [https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2] Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy [https://contractorsalesacademy.com/csa/] and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99 [http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99]

Seeing is believing and it’s time to optimize your optics and level up your proposals so customers will see your value upfront. Tom’s guest today is Ryan Shantz, the founder of SumoQuote and partner in a multi-million dollar roofing company. Ryan understands how to successfully scale a business and explains easy ways to stand out to customers and increase your closing rate! In this episode, we talk about… * Ryan’s non-traditional path to business * Lessons from the fashion industry * The value of a consistent brand experience and strong visual content * Why you should always follow up with customers who request a quote * Biggest struggle of selling SumoQuote and ideal fit for the SumoQuote platform * Make your customer’s life easier and they won’t worry about the cost * How the little things make you stand out and get the job * Using technology to make it easier for customers to buy from you * Critical steps to scale and grow your business Links to resources: SumoQuote [https://www.sumoquote.com/] Contractor Sales Academy Next Level Live 2021 [https://contractorsalesacademy.com/next-level-2021/] The $100k Contractor [https://thecontractorfight.com/100k] is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp [https://thecontractorfight.com/marketing-boot-camp]! Schedule A Contractor Sales Academy Demo [https://contractorsalesacademy.com/demo] Order Your Fight Planner [http://thecontractorfight.com/fight-planner] The Contractor Fight Facebook Group [https://www.facebook.com/groups/thecontractorfight/] The Contractor Fight Night [https://thecontractorfight.com/fightnight/] The Bridge [https://contractorsalesacademy.com/the-bridge/] The Contractor Fight TV [https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw] The Contractor Sales Academy Podcast [https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2] Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy [https://contractorsalesacademy.com/csa/] and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99 [http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99]