E049: How an ordinary girl with zero connections got on ABC's GMA

E049: How an ordinary girl with zero connections got on ABC's GMA

This is the one I almost didn't record. This Saturday, my brand — Set Apart Company — is going live on Good Morning America. National TV. The shopping segment I grew up watching with my mom since I was a little kid. And I want to take you behind it: not the highlight-reel version, but the real one. Ten years. Zero connections. A girl who grew up in the middle of the woods, dropped out of college, can't drive a car, and is homebound most of the time. In this episode I'm pulling back the curtain on how this actually came together — the trade shows I worked nine months of client overload just to afford, the OCD story that became a product I once couldn't even pick up, and the conversation with a stranger that changed everything (I had no idea who she was). I'm also getting honest about the thing nobody tells you: the win doesn't erase the doubt. I'm going on GMA this weekend and I still woke up anxious, still wondering if I'm good enough. If you've been sitting on a dream that feels impossibly far away — a feature, a launch, a goal that everyone else seems to reach but you — this one's for you. Follow me and say HI on Instagram!!! @setapart_company. If you want to build a business for results, I'm talking back to front clarity and action, you'll want to checkout my BRAND NEW experience, like having a constant BFF in your pocket: http://setapartcompany.net/asksarah [http://setapartcompany.net/asksarah]

E48: Why Even the Big Win Didn't Fix It | The Validation Trap

Something happened in Sarah's world this week. Something big. The kind of thing you work years for, pour real money into, and dream about since you were a kid watching TV on your couch. And within hours — she couldn't feel it anymore. In this episode, Sarah gets brutally honest about the part of entrepreneurship nobody puts in their highlight reel: the silence. The stretch where you're doing everything right and nothing is coming back. The scroll at midnight. The checking and rechecking and the voice underneath all of it that says am I doing something wrong? She shares what happened this week — in her business, in her body, in her living room with a set of watercolors and an avocado toast she could barely finish — and what it cracked open for her about the real reason external validation will never be enough. Want to be a Guest? http://setapartcompany.net/show [http://setapartcompany.net/show] Say HIIIIII on IG! https://www.instagram.com/setapart_company/ [https://www.instagram.com/setapart_company/]

E047: She Had the Skills the Whole Time a Breakthrough Session w/Creative Luisa Ossa

I got to sit down with Luisa Ossa — academic, bird photographer, nature lover, and the wildly talented creative behind Chirp and Charm — a brand full of cheerful, nature-inspired prints on journals, greeting cards, mugs, and more. She came into this conversation with a beautiful brand, a real curiosity about growth, and a handful of questions she'd been quietly sitting with for a while. What unfolded was one of my favorite breakthrough conversations I've had on this show. We got into it — like, really into it. We talked about what it actually costs to run a business (and whether you actually know your numbers or just think you do). We talked about why the number she needs to hit felt scary at first — and why that's actually the best thing that could've happened. We talked about the creative identity hiding underneath her products that she hasn't fully unleashed yet. And I introduced her to a framework I use with my academy students that completely reframes the whole "niche down" conversation — because honestly? Telling a creative to niche is basically a crime and I won't stand for it. Luisa's story is one I think so many of you are going to see yourselves in — the person doing meaningful work in multiple lanes of life, wondering if and how it all connects. Spoiler: it does. In the most beautiful way. Go show Luisa some love! You can find her beautiful work at: * 🌿 Website: chirpandcharmshop.com [https://chirpandcharm.com/] * 📸 Instagram: @chirpandcharmshop [https://www.instagram.com/chirpandcharmshop/] Resources mentioned in this episode: * 🎓 Free 20-Minute Money Training [https://www.setapartcompany.net/free-success-training] — Learn how to crunch your own creative business numbers with the spreadsheet I built. Free, short, no webinar nonsense. * 🏛️ The Academy [https://setapartcompany.net/clientresults] — Where we go deeper on all of this together with structure, strategy, and accountability. DM me or find the link in my bio. If you loved this episode, please leave a review and share it with a creative friend who's been wondering if their brand could be more. Because it can. And so can yours.

E046: There's No Room for Me: Reframing the People Ahead of You

She's back. And she's coming in with a big one. After an intentional strategic pause, Sarah is back — and instead of apologizing for it, she's talking about why she doesn't anymore, and why that shift might be the most important one you make this year too. In this episode, Sarah gets into one of the most honest conversations she's had on the show: why we're all wired to need to be first, where that actually came from (spoiler: it started way before your business did), and what it's really costing us when we freeze because someone else is already in the room doing the thing we want to do. She shares her own story of growing up neurodivergent, overcompensating through overdelivering, and how the "being first = being safe" equation got written into so many of us before we were old enough to question it. Resources: Follow on IG! https://www.instagram.com/setapart_company/ [https://www.instagram.com/setapart_company/] Free Wealth Training: https://www.setapartcompany.net/free-success-training [https://www.setapartcompany.net/free-success-training] Free Content Worth $$$$$: https://www.setapartcompany.net/the-creative-clarity-club [https://www.setapartcompany.net/the-creative-clarity-club]

E045: Why Nothing You Make Feels Good Enough | At The Table

You have 47 mood boards, a camera roll full of screenshots, and folders of "inspiration" you've been collecting for months. So why does sitting down to create feel harder than ever? In this At The Table episode, Sarah breaks down the loop that keeps creatives stuck in research mode forever, and names what you're actually searching for when you open Pinterest for the third time today. Hint: it's not inspiration. Follow Sarah Edwards on Instagram: @setapart_company [https://www.instagram.com/setapart_company/] For breakthrough ebooks, an audit that gives you a roadmap for your creative dreams, and information about The Creative Catalyst Academy, head over to: [https://setapartcompany.net/] www.setapartcompany.net [https://www.setapartcompany.net]. [https://setapartcompany.net/] Interesting in being a guest, like having a live breakthrough session with Sarah or submitting an "At The Table" question? Head over to setapartcompany.net/show [https://setapartcompany.net/show].