Guest Lecturer: SADBOYMUSIC talks "Kind of HARD" strategy

Lesson 9: How to "Niche Down" and find Viral Success Through Authenticity w/ Furillo

Furillo is a Black queer pop star and pop culture rolodex who has carved out a unique lane for himself and his group BFF—an ode to 2000s pop/R&B music and films. He joins us to talk about his evolution from solo act to duo, artist to content creator, and how he’s mastered building (and rebuilding) TikTok accounts with ease. In this episode, we dive into the power of knowing your niche, navigating social media, and why authenticity is the ultimate key to viral success. ⁠featuring ⁠"This Shit Hard (Papi Mix)" produced by COLDPRESSEDPAPI [https://venice.lnk.to/this-shit-hard-2]

Lesson 8: Mastering Manifestating with Katini

Katini Yamaoka is a powerhouse singer, songwriter, and founder of Katini Skin, the award-winning facial oil-serum brand. In this episode, she shares her journey through the beauty and music industries, the manifestation that led to a career-defining opportunity, and the powerful advice from her sister that reminded her of her limitless potential. featuring ⁠"This Shit Hard (Papi Mix)" produced by COLDPRESSEDPAPI [https://Venice.lnk.to/this-shit-hard-2]

Guest Lecturer: SADBOYMUSIC talks "Kind of HARD" strategy

This season, we’re bringing back past guests to share valuable insights, and SADBOYMUSIC is kicking things off with a masterclass. A multi-talented artist with a sharp eye for aesthetics, he was a go-to resource in Season 1 for creatives looking to craft impactful merch. Now, he’s deep in the rollout for his latest single, "Kind of HARD"—co-written by our host, YawnyBlew—and he’s dropping fresh gems on what makes a strong music release strategy. Get ready to take notes! Stream "Kind of HARD" now. [https://symphony.to/sadboymusic/kind-of-hard?fbclid=PAZXh0bgNhZW0CMTEAAaYIc5oTzSrTc2qOK8MxKoy5LHWlgrW6WmJepxaEP1h-MvvOzEcj0-BHSFU_aem_7GL_JDK9GpxGNUqJHkkFFA]

Lesson 7: Ladidai Discusses How to Be a Resource to Others While Filling Your Own Cup

Ladidai is a creative industry juggernaut who has mastered the art of being everywhere, everything, all at once. The multi-hyphenate joins us to chat about her pivot from music to multimedia, how she manages her many roles, and why pouring into your own cup is essential—especially when your superpower is fueling others' journeys. featuring "This Shit Hard (Drill Mix)" produced by Blackmajic. [https://Venice.lnk.to/this-shit-hard-2]

Lesson 6: Reflections and Setting New Intentions for Merch Madness 2025

Mike & Yawny discuss plans for the upcoming Merch Madness and their experiences as creative entrepreneurs over the last year. featuring "This Shit Hard (Drill Mix)" produced by Blackmajic. [https://Venice.lnk.to/this-shit-hard-2]