From SEO to AI Search: How Businesses Stay Visible in a Changing Digital World | Josiah Lorsung| The Cyber Savvy Woman| EP 130

From SEO to AI Search: How Businesses Stay Visible in a Changing Digital World | Josiah Lorsung| The Cyber Savvy Woman| EP 130

In this episode of The Cyber Savvy Woman, Rachele Schainker is joined by Josiah Lorsung, founder of Odin Marketing House, for an insightful conversation about the changing world of B2B marketing, brand authority, and the growing influence of AI on how businesses are discovered online. With years of experience helping businesses grow through practical, results-driven strategies, Josiah shares why successful marketing is built on trust, clarity, and understanding human psychology, not on chasing the latest trends. Together, Rachele and Josiah explore what sets B2B marketing apart, why building credibility takes time, and how businesses can strengthen their online presence by focusing on authentic relationships instead of quick wins. They also discuss the evolving role of AI in search, what business owners should know about the future of SEO, and why creating genuine trust signals has never been more important. Whether you're a business owner, entrepreneur, or marketing professional, this episode offers practical insights into building a brand that stands out, adapting to an AI-driven digital landscape, and creating marketing strategies that deliver long-term results. Connect with Josiah Lorsung: https://odinmarketinghouse.com/ [https://odinmarketinghouse.com/]

From Tech to Film: How Storytelling Becomes Your Business Superpower| Olga Gabris| The Cyber Savvy Woman| EP 129

In this episode of The Cyber Savvy Woman, Rachele Schainker welcomes filmmaker, creative entrepreneur, and founder of Coffee Cup Productions, Olga Gabris, for an inspiring conversation about the intersection of technology, storytelling, and entrepreneurship. After a successful career in product management at leading tech companies, Olga made the leap into filmmaking, driven by a passion for creating stories that help people feel seen, understood, and connected. Together, Rachele and Olga explore how authentic storytelling helps businesses build trust, why creativity and technology complement each other, and what it really takes to bring an idea from concept to screen. They discuss the challenges of entrepreneurship, balancing creativity with business, overcoming self-doubt, and the importance of leading with purpose while building meaningful connections with clients and audiences. Olga also shares her approach to helping businesses tell compelling stories through video, how she creates a comfortable experience for clients who may be camera shy, and why understanding people is at the heart of every successful project. The conversation is filled with practical insights for entrepreneurs, creatives, and anyone considering a career change in pursuit of something more meaningful. Whether you're building a brand, launching a creative business, or looking for inspiration to take the next step in your own journey, this episode is a reminder that the most powerful stories are the ones that genuinely connect with people. Connect with Olga Gabris: Website: https://www.coffeecupproductions.com/ [https://www.coffeecupproductions.com/] Instagram: https://www.instagram.com/olgagabris_/ [https://www.instagram.com/olgagabris_/]

Cybersecurity Without the Fear: Building Trust, Resilience, and Community |Ron Woerner| The Cyber Savvy Woman| EP 128

In this episode of The Cyber Savvy Woman, Rachele Schainker is joined by Ron “Coach” Woerner, a cybersecurity trusted advisor, vCISO, educator, keynote speaker, and longtime leader in the security community. Drawing from his experience in the Air Force, government, education, and consulting, Ron shares why cybersecurity isn't about fear, it's about awareness, confidence, and building resilience in an increasingly digital world. Together, Rachel and Ron explore the evolving cyber threat landscape facing small businesses, the rise of AI-powered attacks, why email breaches and phishing remain so effective, and how concepts like zero trust, passkeys, and multi-factor authentication can help organizations strengthen their defenses. They also discuss the importance of translating technical concepts into plain language and why asking the right questions matters more than chasing the latest buzzwords. The conversation goes beyond technology to highlight the power of community, communication, and leadership. Ron shares practical advice for those looking to break into cybersecurity, explains why Toastmasters can be a game changer for technical professionals, and offers simple but impactful steps every business owner can take to improve their security posture today. If you've ever felt overwhelmed by cybersecurity or wondered how to make smarter decisions without becoming an expert, this episode offers practical advice and a refreshing perspective on protecting your business and your digital future.

Decision Fatigue is Real: Fixing the ‘What Should We Watch?’ Problem |Chris Pearcey| The Cyber Savvy Woman| EP 127

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Chris Pearcey, founder of Decisio, to explore how technology can help us make better decisions in a world overloaded with choices. What started as frustration over endless streaming options turned into a mission to create a smarter, more intentional way to discover movies, shows, books, podcasts, and games without the overwhelm. Together, they discuss the hidden challenges behind recommendation systems, how data is used to influence our choices, and why privacy, user trust, and human intent matter more than ever. They also dive into the role of AI and machine learning, building products with empathy, and Chris's vision for creating meaningful connections through shared interests rather than endless scrolling. Whether you're fascinated by startups, AI, privacy, entertainment technology, or simply want to spend less time deciding and more time enjoying, this conversation offers a refreshing perspective on using technology to make life easier, not more complicated. Connect with Chris Percy: ttps://shor.by/jiS0 [https://shor.by/jiS0]

From Slack to Subpoena: The Rise of Unstructured Data in Legal Cases |Matt Neal| The Cyber Savvy Woman| EP 126

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Matt Neal from Coro Group to explore the fascinating world of e-discovery, digital forensics, and legal technology. Matt shares how law firms collect, preserve, and analyze electronic evidence, why modern communication tools like Slack, Microsoft Teams, text messages, and cloud platforms have transformed litigation, and what it takes to uncover critical digital evidence in today's data-driven world. Together, Rachele and Matt dive into the growing challenges of managing unstructured data, the realities of recovering deleted information, cybersecurity concerns within law firms, and the impact artificial intelligence is having on the legal industry. They also discuss how legal teams and technology professionals can work together to navigate complex investigations, make sense of vast amounts of digital information, and adapt to an increasingly AI-driven future. Whether you're interested in cybersecurity, legal technology, data privacy, or the future of AI in professional services, this episode offers valuable insights into how our digital footprints are shaping the modern legal landscape. Connect with Matt Neal: LinkedIn: www.linkedin.com/in/mattneal-ediscovery-legaltech [http://www.linkedin.com/in/mattneal-ediscovery-legaltech]