The Deciders
Patrick Dorton is the founder and CEO of Rational360, one of Washington's leading independent public affairs firms. In this episode, he explains how crisis sharpens you, how technology is more critical than ever in an evolving advocacy business, and why knowing your value and your audience is the one strategy that lasts. Pinpoint Targeting is patent pending. Become an insider: sign up for early access to every new episode of The Deciders before it's public at www.deciders.show/subscribe [https://www.deciders.show/subscribe] This episode sponsored by: The American Property Owners’ Alliance [https://propertyownersalliance.org/] – helping families unlock the dream of homeownership. 535.news [https://535.news/] – streaming live from Capitol Hill every Tuesday, Wednesday, and Thursday.
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