Gen Z Is Choosing Trades, Raising Prices, and Knowing Your Worth

Gen Z Is Choosing Trades, Raising Prices, and Knowing Your Worth

Something is shifting in who's showing up to job sites. Gen Z is entering the trades faster than anyone expected, and the reasons go deeper than just a labor shortage stat. This episode gets into what's actually pulling younger people away from university and toward skilled trades, whether it's going to last, and what it means for trade business owners hiring right now. Kosta, Johny, and Charlie also get into the pricing conversation a lot of contractors avoid. With 67% of small business owners raising or planning to raise rates in 2026, the question isn't whether to raise your prices, it's how to do it without losing the clients you've worked to keep. They break down how to communicate a rate increase, how to identify the clients who aren't worth keeping anyway, and why competing on price is usually the wrong game. If you're running a trades company and you're still charging what you charged two or three years ago, this episode is worth your time. Jobtable helps contractors manage quotes, invoices, scheduling, and client communication in one place, keeping operations tight so you can focus on the work. 👉 Learn more at https://www.jobtable.com [https://www.jobtable.com] New episodes every week. Subscribe so you don't miss one. 00:00 – Intro & Jobtable shoutout 01:45 – Gen Z entering the trades: real shift or overstated stat? 05:10 – Why money (not just AI fear) is the real driver 09:30 – The stigma around trades is gone 14:00 – Smart people are building trade businesses, not just working in them 18:30 – How to tell clients you're raising rates 25:00 – Comparing apples to apples: why cheap bids cost more in the end 43:00 – Why contractors still get lowballed (and what to do about it) 51:00 – The professionalism gap and defending your price 58:30 – Banner question: No plan B's

Wall Street Backing Trades, The Renovation Wave, and Why Contractors Don't Sell

Wall Street isn't investing hundreds of millions in trades training because they care about blue collar workers. BlackRock and Lowe's are doing it because they need electricians, plumbers, and HVAC techs to build AI data centers, and they don't have nearly enough of them. That context changes how you read the "labor shortage" narrative. This episode breaks down what's actually driving the demand for trades right now, why the renovation market is sitting at a record $522 billion for 2026, and why most contractors are completely sleeping on the simplest sales move available to them. Kosta and Johny go through all of it with no filter. If you're running a trades business, keeping your pipeline full is part of the job. Jobtable helps contractors stay on top of quotes, jobs, and invoices without the learning curve of software that wasn't built for them. 👉 Learn more at https://www.jobtable.com [https://www.jobtable.com] New episodes every week — subscribe so you don't miss one. 00:00 – Intro + Jobtable review shoutout 01:55 – What's new in Jobtable 03:10 – BlackRock's $100M and Lowe's $250M trades training initiatives 07:00 – AI data centers: the real reason behind the labor shortage narrative 10:25 – A trade skill is the one thing nobody can take from you 12:45 – AI outlook: optimism, fear, and software engineer job postings 19:45 – Renovation boom: $522B in 2026 and homeowners sitting on equity 39:45 – Why contractors don't knock on doors (and why they should) 49:30 – Construction has no sales culture — and that needs to change

Red and True: Why Canada's Construction Workforce Needs Its Own Voice w/ Manny, Construction Life

Most people with a microphone in construction are giving you answers. Nobody's asking questions. That gap, between what gets said publicly about the industry and what's actually happening on job sites across Canada, is what this episode is about. Manny, host of The Construction Life Podcast, joins Kosta and Johny to talk about Red and True, his plan to take a crew across all 10 Canadian provinces and interview real boots-on-the-ground contractors. They cover the retention crisis nobody's naming, development fees that have climbed 600% while wages haven't kept pace, why media-trained voices are making the real problems harder to solve, and why going directly to the trades to fund this thing makes more sense than chasing corporate sponsors who can't speak the language. Running a construction business is hard enough without the industry working against you. Jobtable helps contractors keep the business side organized so they can stay focused on the work. 👉 Learn more at https://www.jobtable.com [https://www.jobtable.com] New episodes every week. Hit subscribe so you don't miss one. Learn more about Red & True: https://theconstructionlife.com/ 00:00 – Intro and Why Human Support Still Beats a Chatbot 02:34 – Introducing Manny, The Construction Life Podcast 05:10 – What Is Read and True 13:00 – The Retention Problem Nobody in Construction Is Naming 17:00 – Media Training and the Death of Honest Conversation 24:00 – What Being on the Ground Captures That a Studio Never Will 38:00 – Development Fees Up 600%: Why Construction Is Stalling 1:01:00 – Funding the Tour Directly Through the Industry

From Electrician to Business Owner: Almost Quit at 6 Months w/ Elber, Made Electric

Most electricians who start their own company know how to wire a house. What they don't know is how to run payroll, fill a pipeline, hire the right people, or say no to work that's bleeding them dry. Elber Gamboa learned all of that the hard way, and he's honest about every mistake. Elber is the owner of Made Electric in the Greater Toronto area, a residential electrical contractor specializing in custom homes and home automation. In this episode, he talks about nearly quitting in his first six months, the cold-call strategy that saved his business, why hiring the wrong personality type cost him more than any bad invoice, and how he's navigating a slow market by doubling down on high-end residential work. If you're running a trades business and trying to figure out how to actually grow it, tools like Jobtable exist to take the admin weight off so you can focus on the work that matters. 👉 Learn more at https://www.jobtable.com [https://www.jobtable.com] Chapters / Timestamps 00:00 – Intro + listener review 02:17 – Meet Elber Gamboa and Made Electric 05:07 – The difference between being good at the trade and running a business 06:00 – Almost quitting at 6 months: the Facebook group story 09:50 – Early marketing that actually worked: property managers, yard signs, neighbor pamphlets 12:00 – Scaling to 5 employees, then back down, and what went wrong 13:00 – Hiring for personality, not just skill set 16:00 – Why Elber has a perfect 5-star Google rating 17:30 – Niching into residential, custom homes, and home automation 25:00 – How he's staying steady through a slow market 27:00 – Networking events, marketing courses, and building relationships before you need them 35:00 – Why software is non-negotiable for a growing trades business 44:00 – The economic outlook: why maintenance work is recession-proof 49:00 – Billboard question

If We Started Our Trades Company Today, Here's What We'd Do Differently

Most contractors are slow right now. Input prices are up nearly 20%, new construction starts are down, and the guys who are still busy aren't doing anything magical. They just never stopped doing the basics. This episode gets into what those basics actually are, and why skipping them early is what puts companies in trouble when the market tightens. Kosta, Johny, and Charlie break down what they'd prioritize if they were starting trades company from scratch in 2026, including running lean, getting processes in place from day one, and building GC relationships that carry you through slow periods. They also get into the labor shortage numbers that keep getting reported versus what they're actually seeing on the ground — 60 resumes on the desk, guys from union companies applying to non-union, and projects that just aren't there. If your business is feeling the squeeze or you're trying to make sure you never do, Jobtable helps contractors get organized from the start so nothing slips through the cracks. Simple job management, invoicing, scheduling, and more, built specifically for trades companies. 👉 Learn more at https://www.jobtable.com [https://www.jobtable.com] New episodes every week — subscribe so you don't miss one. Chapter Timestamps 00:00 – Intro + customer review (Pacific Shine on switching from Jobber) 01:30 – Why contractors need an AI-powered website in 2026 07:48 – If you were starting your trades company today, what would you do? 12:17 – Building GC relationships and why it keeps you busy when others go slow 17:30 – Construction economy: tariffs, rising input costs, and what's really happening 35:38 – The labor shortage myth: 60 resumes and not enough work to hire them 48:30 – Spring outlook for Ontario construction 51:18 – Charlie's billboard: "No one cares about you"