TDS2: EP 14 - CONSULTANT SPOTLIGHT with Brent Cavender of MetaMed Marketing

TDS2: EP 14 - CONSULTANT SPOTLIGHT with Brent Cavender of MetaMed Marketing

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEEySVNrUjJodElxc3lSWWtWeUtNQUZFS2c2d3xBQ3Jtc0trV3paU3YyR3JPc0Jab21vcmxVc2h5MDJoTUk4YjNtWmE5T05iNWFSYTA2dVVGeEh0SDVkRjg3bTNVdjFqTC00eDVGaDNYcDhueVVIVkpNMEMzcjlRLThZRDZzdkYyVHVWNVdqdm5ZTWpoTWV5VFZNZw&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=Z_CglTNpj2g]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazlXeUphZlUza21TZmdxQUNRclFEcG9YMHJLZ3xBQ3Jtc0tuMzdtMEo5OGs0SW1kY2poZ2RRb095S1hqTVRFMWdYaGlxZ19YUHJQN3lXY1RlV3lRSDUzSFpIcXhMQVdnN0hqOXFoVnNpNkZXd2dITGNBMkRJVTlDamJPRXhqT3hXQWhzWHRndTlUM3dRbVZiTEp5SQ&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=Z_CglTNpj2g]—Introducing: Consultant Spotlight | Why Website Optimization Matters 💻📈Welcome to our brand new segment on The DermBiz Show: Consultant Spotlight, where we feature industry experts who bring essential tools and strategies that every private practice owner should know.In this premiere episode, we sit down with Brent Cavender, co-founder of MetaMed Marketing, who brings over 17 years of marketing expertise and has analyzed more than 800 private practice websites. Brent specializes in website optimization, and today, he walks us through why your website isn't just a digital business card—but a core revenue-generating asset for your dermatology practice.If you're a private practice owner tired of hearing marketing pitches but unsure what actually works, this is the episode for you.📍 Featuring:🧠 Expert: Brent Cavender, MetaMed Marketing📍 Topic: Website optimization for private practices🔍 Real website review includedReferences mentioned:1. Blog "Online Marketing of Healthcare Practices: It's a Digital World" - https://bit.ly/4kqTcrp [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTJrcjF0alBlYTF4c2o5a1ZjOHhWbnM1OVFtZ3xBQ3Jtc0tuM0p4c1BLeUQydDluczhKWUFrLXc4U0tCRUJHSlg3RWd6Y2p0MzNQdkJJSlNXNXRMei0weDY4U1lHTHJnX2ZUVHpUWmdpMUhud3VZZF81bmkwMEI5czh0OWRPdXpFOGRjM3A5N3A4Um03S0JaemxSOA&q=https%3A%2F%2Fbit.ly%2F4kqTcrp&v=Z_CglTNpj2g]2. Downloadable PDF File of paper that helps practices to efficiently vet potential Web providers. - http://bit.ly/4nAHvBj [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmJPNG1odXhXUTAyVGtXLXVKRXA1bU45MEp4UXxBQ3Jtc0trcFV0czVaa2ZJeHhLYlhQSGdscWQzTkEtcHhqYXFSZVE0VGZheV9tWmZCUjVMWXJmaW01cFRyMndpLWZFMkxOOGFVcnhXLVBGVTZicGk3MnZ4TmQtVWk1VGRiZGJCd21xcVQ0aTFVeUlhUGQ0ZVF1cw&q=http%3A%2F%2Fbit.ly%2F4nAHvBj&v=Z_CglTNpj2g]#DermBiz [https://www.youtube.com/hashtag/dermbiz] #ConsultantSpotlight [https://www.youtube.com/hashtag/consultantspotlight] #PrivatePracticeTips [https://www.youtube.com/hashtag/privatepracticetips] #MedicalMarketing [https://www.youtube.com/hashtag/medicalmarketing] #WebsiteOptimization [https://www.youtube.com/hashtag/websiteoptimization] #SEOforDoctors [https://www.youtube.com/hashtag/seofordoctors]—🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

PH TDS2: EP 13 - PARTNERS IN PRACTICE "Finding Your Happy Place in Practice"

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnljTi1hWXAxWDl4VkFvVUFXaXRPLUNLQTJTQXxBQ3Jtc0ttWUFTUmNSRjM0T180UElCMDNfamhxaHo2alYtb0FYOUtnRUtROHNwZklHWTRZa2NFVlA5aExLWFFfbzh1RjJpN01NTU1CQWlUTGY3ejJxT25VRHlkWExIZlBnUnpkb0xZT1ZaMEdFNjdHdzdsNUVlbw&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=hW_9BJ9fCnQ]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazMyZ1p1SFRRaS1zOUpZTEk1R1hiRmFGek9mZ3xBQ3Jtc0ttdGw4bHRUYzRpSERYcVdfUU0wTWJFMWJ2UlR3RHhQTHF3NlB1anVJN0ExLWxVZkZKSTNXTXMwX0pXMks3WVFWNlRpV1RIREh6WnNkSWFuSWpLNmlJU2w5bHFVNW4tazdZbHpCYkltUzRTOE56VTdoNA&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=hW_9BJ9fCnQ]—🎙️ Episode 13 – Passion Over Perfection: Finding Your Happy Place in Practice💼 In this episode of The DermBiz Show, Tony Jackson and Dr. Mercy Odueyungbo share an honest conversation about passion, purpose, and the motivation that comes from building a practice together.🔍Together, they explore the idea of focusing on what brings joy, letting go of the pressure to “do it all,” and aligning your work with your strengths — even when that means embracing a bit of chaos.💡 Whether you're a practice owner, entrepreneur, or spouse in business, this episode offers thoughtful insight into balancing passion, leadership, and partnership.👉 If this resonates with you, don’t forget to like, comment, and subscribe to stay updated with more conversations that inspire growth in private practice.#DermBiz [https://www.youtube.com/hashtag/dermbiz] #PrivatePracticeLeadership [https://www.youtube.com/hashtag/privatepracticeleadership] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #PracticeManagement [https://www.youtube.com/hashtag/practicemanagement] #PartnersinPractice [https://www.youtube.com/hashtag/partnersinpractice] #couplesinbusiness [https://www.youtube.com/hashtag/couplesinbusiness] —🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

TDS2: EP 12 - PARTNERS IN PRACTICE "Working as Husband and Wife"

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUplQzV2aHAybkpMV2k0dl91VDhVOWNhTi1ad3xBQ3Jtc0tuSFJoSEN3ekNRdWtOUXByOFZ1U1djNmxjR2ZjNS14cVd5M1J2TTlRYmpTdnFNRC1CdGc1REk5N1B0TVJuakNfb2JwUlYxdWV2Rjl4ejZKYkdWTXNVY1pSdS1SaS1WUVR2S2xFWDB5WTZzVUcydVJEYw&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=Sg4VL7-wTgU]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXE2U0FYZU9fd2lTOFhEZDZsWURFdi15bjZKZ3xBQ3Jtc0ttcHdEUm05bTdUeElwT1NUeGtSU1dNTTdtWDI0NmlEQmJLQlVmZ0R3ZXBCWi1rQ0t0MHNQalFVbEowSWdJTVRTaUlpQi1jUTNqdTJqYkViZkVqZURianNTZXZabjVydGd3WDY2X3BVWXhMMUt5X29JSQ&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=Sg4VL7-wTgU]—What’s it really like running a dermatology practice with your spouse?In this special Partners in Practice episode of The DermBiz Show, we’re getting real about the ups, downs, and everything in between of working together as husband and wife. From communication challenges and boundary-setting to deep trust and shared wins—this conversation dives into the dynamics of building a business and a life together.Working side by side may not be for every couple—but for us, it’s a competitive advantage. 💼❤️👀 Tune in to see how we make it work, how we’ve grown through it, and why we wouldn’t want to do this with anyone else.📣 Watch, comment, and share your thoughts below!Would you work with your spouse?#TheDermBizShow [https://www.youtube.com/hashtag/thedermbizshow] #PartnersInPractice [https://www.youtube.com/hashtag/partnersinpractice] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #HusbandAndWifeTeam [https://www.youtube.com/hashtag/husbandandwifeteam] #EntrepreneurLife [https://www.youtube.com/hashtag/entrepreneurlife] #PrivatePractice [https://www.youtube.com/hashtag/privatepractice] #MedicalEntrepreneurship [https://www.youtube.com/hashtag/medicalentrepreneurship] #MarriageAndBusiness [https://www.youtube.com/hashtag/marriageandbusiness] #CouplesWhoBuild [https://www.youtube.com/hashtag/coupleswhobuild] #TrustInBusiness [https://www.youtube.com/hashtag/trustinbusiness] #worklifebalance [https://www.youtube.com/hashtag/worklifebalance] —🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

PH TDS2: EP 11 - WHAT NO ONE TELLS YOU ABOUT YOUR PRIVATE PRACTICE

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbi1MZWZ3bmZKb1FST2NQUGZVaTU4aFROYkRsQXxBQ3Jtc0tsdU45dnlubjVhS1ItdnhpY01sQkpDVFdYV0F1VlNSUENFUWtVNEUxZmx4Z215T0JIQ1NjdXBNSnhCWndqcksya0NvamhCRm9rdWZOX1FBQmVZRThkQ250VEhSZ2NfUU9iZHN6RElCT0JOTGM0YW1hTQ&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=UDIFiPjE3Po]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHIwdWUwRGhwcGdzRWpkNWNfREl3alpCTVp0UXxBQ3Jtc0ttbjRVWW1hUnk3MUZQdWdSTktJeEZ5bnY5ajRsdEdXdFlaMXUxT0VWVEo0NUZ4OG5RNDlHMTlsZ1M2ZjlIc2x5c2VqaVo0RlNmbG16WXhCdEpSbUN4VFlQVjdIdU1BYnVxX0EzUVl4NksxSnd5cVhFTQ&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=UDIFiPjE3Po]—🎙️ Episode 11 – What No One Tells You About Your Private Practice💥Everyone talks about scrubs, logos, and websites when you’re starting a practice—but those things won’t keep your doors open. In this episode, Tony Jackson gets real about what actually matters when launching and sustaining a private dermatology practice.It’s not flashy, but it’s essential—especially if you want to build something that lasts.Watch now and take notes. This might just save your practice.#DermBizShow [https://www.youtube.com/hashtag/dermbizshow] #PrivatePracticeTips [https://www.youtube.com/hashtag/privatepracticetips] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #MedicalEntrepreneur [https://www.youtube.com/hashtag/medicalentrepreneur] #PhysicianLeadership [https://www.youtube.com/hashtag/physicianleadership] #PracticeGrowth [https://www.youtube.com/hashtag/practicegrowth] #DermLife [https://www.youtube.com/hashtag/dermlife]—🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

TDS2: EP 10 - PARTNERS IN PRACTICE "Now Accepting All Insurances?"

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEVlYm9sbUh3QXE4eUZzMzhyZlRieC1vX01YQXxBQ3Jtc0tudzIzd000T2c5RjNXd3YxMFBzRkk0N2kzSjNKTFVxSGdCd3MyZ3RDMkZnVk16cmFlY3ZsSE5OelFWaXFZMEx1RkVXYm1Xd0traXlKdnRUcERhdkZMNzJDdllfTkpOdVNvNmM3eU1FS2xWbWR6bmJTOA&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=WSlOTSPyQSA]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnV3d3RpVVViOXFGRDFfTkNMTlMtUElKc2lkUXxBQ3Jtc0tsc3dmeldTNmc4TTRuLTJXWlRzWXl6amFRWEFpVDNIYXBBUm9rWXFGdzNOVTFfcjZxOFhqSmpxUWdBQ0tsS19lYlVCYXdnUUlyZVZjUVc0bnVlYWJQS2pfV3pHdmlSenVJOU5OOVZQamQ4TUMwN25VVQ&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=WSlOTSPyQSA]—🎉 New Segment Alert!Partners in Practice with Tony & Dr. Mercy 👥💼Ever wondered what it’s really like to make big, practice-shifting decisions with not only your business partner but also your spouse?In our debut episode, Tony and Dr. Mercy get candid about a major pivot in their practice: 👉 They're now accepting all insurance plans—yes, even the ones they previously dropped.💭 Why the reversal?📈 What changed in their operations?💡 How did they align as partners on this move?This is the real behind-the-scenes of private practice decision-making. Watch the full convo and get inspired (or warned) by their journey.🎥 Tap the video to learn what led to this unexpected, strategic shift.#DermBiz [https://www.youtube.com/hashtag/dermbiz] #PartnersInPractice [https://www.youtube.com/hashtag/partnersinpractice] #PrivatePractice [https://www.youtube.com/hashtag/privatepractice] #InsuranceDecisions [https://www.youtube.com/hashtag/insurancedecisions] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #PracticeManagement [https://www.youtube.com/hashtag/practicemanagement] #healthcarebusiness [https://www.youtube.com/hashtag/healthcarebusiness] —🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance