One Size Fits None: A Global Take on Sports Social Media with Arabella Hibbert-Corkhill

How The Sevens Football Turns High School Football Into A National Showcase with Mick Hamilton

You can learn a lot about modern sports by watching what happens before college. Mick Hamilton has lived it from multiple angles: college football recruiting, the first wave of NIL deals, and now the co-founding of The Sevens Football, an invite-only 7-on-7 tournament in Atlanta built to spotlight the top high school athletes in the country. We talk with Mick about why football players are often tougher to market than basketball players, and how intentional athlete branding can change what opportunities look like long before signing day.  We break down what seven-on-seven football actually is, why it’s become the spring battleground for elite skill-position talent, and how The Sevens creates a true showcase environment with media, energy, and a fan experience that feels more like a big-time event than a typical youth sports weekend. Mick shares the strategy behind keeping the tournament selective, donating $20,000 to winning programs, and building sponsor value through both ticket sales and massive organic reach, including a landmark MaxPreps partnership and millions of video views.  The conversation goes deeper than highlights and stats. Mick gets honest about the startup reality, the pressure of looking bigger than you are, and the lessons that come from negotiating vendors, earning trust, and refusing to quit when things get messy. We also look ahead to the future: girls flag football, boys flag football, and why the road to the 2028 Olympics could make women’s flag football one of the smartest bets in youth sports right now.  If you care about high school football exposure, NIL, sports marketing, or building a modern sports business, listen through and tell us what part of Mick’s story hit home. Subscribe, share this with a sports parent or founder friend, and leave a review so more people can find the show. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

Your Waiting Season Can Prepare You For Purpose with Aspen Kennedy

A role can open doors, but a single “no” can protect your future. We’re joined by actor Aspen Kennedy for a candid conversation about faith, purpose, and the real-life decisions that shape a creative career when the timeline feels uncertain. Aspen shares how he found acting almost by accident, why mentorship matters, and what it meant to come full circle in the industry through projects like Queen Sugar. We also dig into the deeper stuff: influence, humility, and why storytelling is not just entertainment when you’re trying to leave a legacy. Aspen talks about The Forge and the unexpected reach it had across countries and cultures, plus the responsibility that comes with being “graced” to do work that touches people. If you care about values-driven work, Christian faith in Hollywood, and using a platform to edify others, this conversation stays practical without getting performative. One of the most moving parts is Aspen’s personal testimony around forgiveness and obedience in private, and how God used that heart work to prepare him for a bigger assignment on screen. We also unpack scarcity mindset and career boundaries, including how to turn down opportunities that don’t align with your vision, even when you need the money or momentum. Listen, share this with a friend who’s in a waiting season, and subscribe so you don’t miss what’s next. If our conversations help you, leave a review and tell us what part hit home. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

One Size Fits None: A Global Take on Sports Social Media with Arabella Hibbert-Corkhill

Gen Z doesn’t fall in love with teams the way older generations did and that’s not a problem, it’s a strategy clue. We’re joined by Arabella Hibbert-Corkhill, a social media strategist whose career spans London, New York, Beijing, Hong Kong, Shanghai, and now Washington, DC. That global perspective turns a familiar topic like “fan engagement” into something sharper: culture moves faster than campaigns, and the only way to keep up is to listen harder than you post. We talk about how China’s internet ecosystem shaped Arabella’s love of social, from the reality of Western platform blocks to the innovation of WeChat and Weibo. If you work in digital marketing, brand strategy, or community building, you’ll hear why platform design and cultural norms change everything, and why “one size fits all” social media strategy is usually a quiet failure. From there, we get into modern sports marketing and the question every team asks: how do we reach Gen Z? Arabella breaks down passion points beyond the game itself, including fashion, music, food, and creators, plus why collaborations like Nike and Skims can work when audiences truly overlap. We also dig into cultural sensitivity, why some launches backfire, and how loud comment sections can be both a warning and a superpower. Finally, we unpack NIL and personal branding for athletes, the rise of IRL community, and Arabella’s strongest stance: meet the audience where they are and give creators room to tell your story. If you want smarter social listening, she explains why Reddit belongs in your toolkit. Subscribe, share this with a friend building a brand, and leave a review. What’s one brand move you think Gen Z will never forgive? Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

Power In Privacy: How Pro Athlete Mortgage Lender, David Cline, Builds Trust and Closes Quietly

The loudest flex in sports business might be how quietly the best deals get done. We’re joined by our friend David Cline, a pro athlete mortgage lender who’s built a reputation on discretion, speed, and doing the right thing when nobody’s watching. If you’ve ever wondered how high-profile clients choose who to trust, this conversation breaks down the real signals: privacy-first behavior, disciplined execution, and a team that can handle complexity without drama.  We get into why David prefers curated “socials” over traditional networking, how controlling the guest list changes the quality of relationships, and what “ROI” looks like when you can’t post names, photos, or closings. He shares stories from the field, including how a small detail inside an LLC can accidentally make a purchase public, and why respecting boundaries (no autographs, no clout chasing) is part of elite service in athlete mortgages and luxury real estate.  Then we go tactical on underwriting: signing bonuses, guaranteed money, incentives, short career windows, credit challenges, trades, practice-squad movement, and why reading a contract is a core mortgage skill. We also talk NIL athletes earning serious income at 18 or 19, how predatory rates and “friends” can do real damage, and what it takes to build a personal board of directors early enough to change someone’s future.  If this helped you think differently about privacy, credit, and building the right team, subscribe, share it with someone who works with athletes or high earners, and leave us a review. What’s the biggest money mistake you see young athletes make? Connect with David on Instagram @proathletemortgage  Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

How A Complex Executive Builds Value At The Culture Commerce Intersection

Marketing can either borrow from culture or build with it, and the difference shows immediately. We’re joined by Kirsten Atkinson, SVP of Brand Partnerships and Sales at Complex (West Coast), to talk about what brand partnerships really are when you stop treating them like a transaction and start treating them like long-term brand stewardship. Kirsten walks us through her journey from studying mass media and PR to running huge media budgets at top agencies, then stepping into entertainment and client partnerships before landing at Complex. We dig into the practical side of partnership strategy: starting with the problem a brand is trying to solve, using insight as the connective tissue, and designing campaigns that earn attention through storytelling. She breaks down early partnership thinking with Nissan and Complex, including a Mark Ecko apparel collaboration launched in a fashion context, plus the mindset behind culture-first integrations like the Lexus Black Panther partnership. We also get tactical about how leaders stay relevant in youth culture and the creator economy: scanning social for sentiment, reading comments, getting outside, and building proactive ideas that actually fit the moment. Kirsten shares three simple filters that keep partnership marketing sharp: first to market, innovation, and technology. Finally, we talk legacy, opening doors for creators, and why reaching back to students and young professionals matters if we want this industry to change. If you got value from this conversation, subscribe, share it with someone building partnerships, and leave a review. What’s the best brand collaboration you’ve seen recently, and why did it work? Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co [https://www.instagram.com/elevatecollection.co]on Instagram along with your host, @alexandriareed.co [https://www.instagram.com/alexandriareed.co] & @Jordanhawkins.co [https://www.instagram.com/jordanhawkins.co] 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Follow @Aspen on Instagram and Tiktok! Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.