The Entrepreneurial Mindset: With Professor Bhatia

Can you imagine?

6 min · 13. jan. 2022
episode Can you imagine? cover

Beskrivelse

Fantastic recent paper on the importance of reducing the psychological distance of your product--even if your customers won't receive it anytime soon! Rose, S., Wentzel, D., Hopp, C., & Kaminski, J. (2021). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance. Journal of Business Venturing, 36(6), 106021

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