Stop Pitching. Start Fishing.

Stop Pitching. Start Fishing.

Most Christian entrepreneurs say they hate cold calling. They say it feels awkward. Pushy. Maybe even a little manipulative. So they avoid it. But what if the real issue isn’t cold calling at all? What if the discomfort is revealing something deeper about how many faith-driven entrepreneurs see their role in the marketplace? In this episode of The Estherpreneur Podcast, I explore a question that may challenge the way you think about outreach, sales, and even calling. Somewhere along the way, many believers began assuming that being authentic means waiting to be discovered. But what if that assumption is costing more than we realize? What if the conversations we avoid are connected to the very people we’re called to serve? This episode opens a deeper conversation about initiative, stewardship, and the tension many Christian founders feel when faith and business growth collide. This perspective will shift the way you see sales, service, and your assignment in the marketplace. Because sometimes the thing we resist the most… is the doorway to the people we're meant to reach. If you're a CEO, consultant, or founder who wants to grow your business without compromising your faith, integrity, or calling, this episode will challenge the way you think about sales—and the role you play in the marketplace!  The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine: ✅ Your current sales structure ✅ Strategic adjustments to increase conversions ✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ [https://www.favorandwealth.com/book-the-ugly-side-of-sales/] 🎯 TAKE THE FREE GROWTH AUDIT: Discover what's actually misaligned in your business in 3 minutes. 👉 https://www.favorandwealth.com/no-to-known-growth-audit/ [https://www.favorandwealth.com/no-to-known-growth-audit/] 🔗 JOIN IGNITE BIZ COMMUNITY: Free business directory for entrepreneurs and service-based businesses. 👉 https://www.ignitebizcommunity.com/ [https://www.ignitebizcommunity.com/] Connect with Edna: LinkedIn: https://www.linkedin.com/in/ednaharding/ [https://www.linkedin.com/in/ednaharding/] Website: favorandwealth.com [https://www.favorandwealth.com/] 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com [https://ednaharding.myapp.to/]

This Is Why You're Tired

Some weeks don’t just test your business. They reveal something about your heart. This week did that for me. In this episode of The Estherpreneur Podcast, I open up about a moment that surfaced something I thought I had already healed. It raised a question I wasn’t expecting. One that many entrepreneurs quietly carry but rarely say out loud. Why do so many leaders still feel restless… even when things appear to be working? Not failing. Not stuck. Just… unsettled. This conversation doesn’t start with business strategy. It starts with a question most high-achieving entrepreneurs never stop long enough to ask themselves. Because sometimes the things we build our lives around look like success on the outside… But tell a very different story on the inside. And sometimes a difficult week reveals more than we were prepared to see. If you're a Christian founder, CEO, or startup leader navigating the tension between growth, identity, and purpose, this episode may open a conversation you didn’t know you needed to have. Some realizations don’t just change how you lead. They change what you thought success was supposed to give you. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine: ✅ Your current sales structure ✅ Strategic adjustments to increase conversions ✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ [https://www.favorandwealth.com/book-the-ugly-side-of-sales/] 🎯 TAKE THE FREE GROWTH AUDIT: Discover what's actually misaligned in your business in 3 minutes. 👉 https://www.favorandwealth.com/no-to-known-growth-audit/ [https://www.favorandwealth.com/no-to-known-growth-audit/] 🔗 JOIN IGNITE BIZ COMMUNITY: Free business directory for entrepreneurs and service-based businesses. 👉 https://www.ignitebizcommunity.com/ [https://www.ignitebizcommunity.com/] Connect with Edna: LinkedIn: https://www.linkedin.com/in/ednaharding/ [https://www.linkedin.com/in/ednaharding/] Website: favorandwealth.com [https://www.favorandwealth.com/] 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com [https://ednaharding.myapp.to/]

Love That Costs You

What do you do when the people who hurt you are the same people God calls you to love?  In this episode of The Estherpreneur Podcast, we step into one of the most uncomfortable tensions Christian leaders face in the marketplace. Every entrepreneur eventually encounters it—the betrayal, the opposition, the quiet wounds that form when trust is broken in places where you were trying to build something meaningful. Moments like these don’t just test your strategy or your leadership skills. They reveal something deeper about the heart behind how you lead. This conversation opens a deeper question about justice, forgiveness, and the kind of maturity Kingdom leadership quietly requires. Because the real test of leadership isn’t just what you build when things are going well, it’s who you become when people don’t treat you fairly. If you're a Christian founder, CEO, or entrepreneur navigating the complexity of leading people while guarding your heart, this episode invites you into a conversation many leaders avoid… but every Kingdom builder eventually has to face.  The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine: ✅ Your current sales structure ✅ Strategic adjustments to increase conversions ✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ [https://www.favorandwealth.com/book-the-ugly-side-of-sales/] 🎯 TAKE THE FREE GROWTH AUDIT: Discover what's actually misaligned in your business in 3 minutes. 👉 https://www.favorandwealth.com/no-to-known-growth-audit/ [https://www.favorandwealth.com/no-to-known-growth-audit/] 🔗 JOIN IGNITE BIZ COMMUNITY: Free business directory for entrepreneurs and service-based businesses. 👉 https://www.ignitebizcommunity.com/ [https://www.ignitebizcommunity.com/] Connect with Edna: LinkedIn: https://www.linkedin.com/in/ednaharding/ [https://www.linkedin.com/in/ednaharding/] Website: favorandwealth.com [https://www.favorandwealth.com/] 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com [https://ednaharding.myapp.to/]

Zippy’s, Chili, and Closing Deals

Most people wouldn’t expect a biblical business strategy to start in a busy restaurant. But sometimes the places that shape us the most... aren’t the ones we would have chosen. In this episode of The Estherpreneur Podcast, I share a story from long before consulting, coaching CEOs, or building companies. A story that began on the floor of a restaurant in Hawaii. At the time, it didn’t feel like preparation for anything significant. Just long shifts. Fast decisions. Constant movement. But looking back, something was being formed. Something that would later shape how I think about leadership, sales, and serving people well in business. This episode opens the first conversation in a new series exploring biblical business strategies but not in the way most entrepreneurs expect. Sometimes the principles that change how we lead don’t come from a boardroom. They come from moments that teach us to see people differently. If you're a Christian founder, CEO, or business owner trying to grow without compromising your values, this conversation may shift the way you think about influence, trust, and the unseen foundations of business. Because building a meaningful business was never just about closing deals. And sometimes the most important lessons start in places no one would think to look. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine: ✅ Your current sales structure ✅ Strategic adjustments to increase conversions ✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ [https://www.favorandwealth.com/book-the-ugly-side-of-sales/] 🎯 TAKE THE FREE GROWTH AUDIT: Discover what's actually misaligned in your business in 3 minutes. 👉 https://www.favorandwealth.com/no-to-known-growth-audit/ [https://www.favorandwealth.com/no-to-known-growth-audit/] 🔗 JOIN IGNITE BIZ COMMUNITY: Free business directory for entrepreneurs and service-based businesses. 👉 https://www.ignitebizcommunity.com/ [https://www.ignitebizcommunity.com/] Connect with Edna: LinkedIn: https://www.linkedin.com/in/ednaharding/ [https://www.linkedin.com/in/ednaharding/] Website: favorandwealth.com [https://www.favorandwealth.com/] 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com [https://ednaharding.myapp.to/]

Why Kids Hear God Faster

In this episode of The Estherpreneur Podcast, I’m sharing what the Lord has been teaching me through a surprising mentor… my four-year-old daughter. I’ve been in a season where God is restoring childlike wonder in me again, and it’s been healing in ways I didn’t expect. In this conversation, I walk you through four lessons my daughter models naturally—lessons that many adults have to re-learn the hard way: 1. Trust without demanding control 2. Ask boldly without shame 3. Find wonder in what adults ignore 4. Recover quickly and don’t camp in disappointment This episode is for the entrepreneur who feels tired, guarded, or spiritually “mature” in a way that quietly became heavy. God doesn’t want your faith hardened by life. He wants it healed. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine: ✅ Your current sales structure ✅ Strategic adjustments to increase conversions ✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ [https://www.favorandwealth.com/book-the-ugly-side-of-sales/] 🎯 TAKE THE FREE GROWTH AUDIT: Discover what's actually misaligned in your business in 3 minutes. 👉 https://www.favorandwealth.com/no-to-known-growth-audit/ [https://www.favorandwealth.com/no-to-known-growth-audit/] 🔗 JOIN IGNITE BIZ COMMUNITY: Free business directory for entrepreneurs and service-based businesses. 👉 https://www.ignitebizcommunity.com/ [https://www.ignitebizcommunity.com/] Connect with Edna: LinkedIn: https://www.linkedin.com/in/ednaharding/ [https://www.linkedin.com/in/ednaharding/] Website: favorandwealth.com [https://www.favorandwealth.com/] 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com [https://ednaharding.myapp.to/]