The Export Impact

Scaling Canadian cybersecurity services globally

26 min · 26. nov. 2025
episode Scaling Canadian cybersecurity services globally cover

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Discover how Protexxa, a Canadian cybersecurity firm launched and quicklyscaled internationally. CEO Claudette McGowan shares how her team manages cyber risk, protects sensitive data and adapts to new markets.  Key topics discussed:  * How to identify global customer problems and confirm demand   * What it takes to scale a tech business across borders   * How EDC supports digital exporters through financial solutions and insights into market access   * How to improve global competitiveness  * How Protexxa uses artificial intelligence (AI) to stay ahead of digital threats  Listen now for actionable insights on exporting digital services and technology.

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episode Building customer loyalty in men’s apparel business successfully cover

Building customer loyalty in men’s apparel business successfully

Discover how four Canadian entrepreneurs turned their dream into a growing men’s clothing brand. Robert Marzin shares the story of Manmade's startup success, navigating global expansion, ethical sourcing and building loyalty in a competitive market.   Key topics discussed:  * Global expansion for Canadian entrepreneurs entering the U.S. market  * Ethical clothing manufacturing in Vietnam and Sri Lanka  * Strategies for building a direct-to-consumer fashion brand  * Tips for creating strong apparel brand loyalty  * Exporting strategies for startups and navigating challenges  * How EDC support helped fuel business growth   Listen now to gain valuable insights and inspiration for your entrepreneurial journey.

24. sept. 202524 min