Fitness Business Podcast: Leadership, Innovation, and Profit

Fitness Business Podcast: Leadership, Innovation, and Profit

Podcast af Justin Tamsett

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

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547 episoder
episode Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544 artwork
Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544

In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.   Key highlights from the episode: - Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients. - Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more. - Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.   -Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast] -Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents] -Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] -Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/]   Quotes: “In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane “You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane   Resources: Become an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Brian Keane - Website [https://briankeanefitness.com/quick-links], LinkedIn [https://www.linkedin.com/in/brian-keane-b3276864], Instagram [https://www.instagram.com/brian_keane_fitness/?hl=en], Facebook [https://www.facebook.com/briankeanefitness/], The Brian Keane Podcast [https://podcasts.apple.com/au/podcast/the-brian-keane-podcast/id1153346936] Brian’s Book - Rewriting Your Story [https://amzn.to/45Nwxll] Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield [https://amzn.to/3FHw5um] and Blue Ocean Strategies [https://amzn.to/3Hw1oJ7]   Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk [https://egym.com/uk]  Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com [https://www.budderfly.com]     Lionel University: flexible online programs in exercise science. https://www.lionel.edu/ [https://www.lionel.edu/]  EVOLT 360: providing body composition analysis technology. https://evolt360.com/ [https://evolt360.com/]  American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/ [https://americanbarbell.com/]    About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

26. jun. 2025 - 32 min
episode AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543 artwork
AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543

Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast]   Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents]   In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios   Key highlights from the episode: - Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience. - Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals. - The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results. Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/]   Quotes: "AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder "If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder "Deep sleep is critical." - Dr. Patrick Porter   Resources: Be an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Shama Hyder - Website [http://www.shamahyder.com], LinkedIn [https://www.linkedin.com/in/shamahyder], Instagram [https://www.instagram.com/shamahyder], Facebook [http://www.facebook.com/shamahyderpage] Health and Fitness Association - Website [https://www.healthandfitness.org/] Momentum [https://amzn.to/43pRfX8] by Shama Hyder   Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   Trusted Suppliers: -Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop [https://www.power-systems.com/shop] -Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ [https://www.lesmills.com/] -Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ [https://www.instinctiveinsights.com/] -HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/ [https://www.hirebob.ai/] -Eleiko: supplying premium strength training equipment https://eleiko.com/en [https://eleiko.com/en] -MAX Members: automating member management and engagement. https://www.maxmembers.ai/ [https://www.maxmembers.ai/]   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

12. jun. 2025 - 26 min
episode The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542 artwork
The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542

Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast] We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents]   In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact. Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.   Key highlights from the episode: - Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses. - Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection. - Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members. Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/]   Quotes: "The brain likes to stay in lazy mode." - Dr Patrick Porter "Authenticity is key in storytelling." - Danielle Krischik "Money is an outcome, not a purpose." - Danielle Krischik   Resources: Be an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/] Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Danielle Krischik - LinkedIn [https://www.linkedin.com/in/daniellekrischik/], Podcast [https://thestoryeffect.com], Instagram [https://www.instagram.com/storyeffectpodcast] Knight Agency - Website [https://knightagency.com/] Danielle’s Book Recommendation: Building a Story Brand by Donald Miller [https://amzn.to/4j80BLG] Matt Spears Live Event: Finance for Fitness Success - Register Here [https://fitnessbusinesspodcast.com/onlineevents/]    Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Trusted Suppliers: Matrix [https://www.matrixfitness.com/us/eng] Performance Foods [https://www.performancefoodcenters.com/] Myzone [https://www.myzone.org/business] MXM Metrics [https://mxmetrics.com/] MAX Members [https://www.maxmembers.ai/]   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

29. maj 2025 - 34 min
episode Mastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541 artwork
Mastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541

Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast] Online Live Event - Learn More! [https://fitnessbusinesspodcast.com/onlineevents] Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff. Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it. Key highlights from the episode: - Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient. - Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you’re never caught off guard by sudden vacancies. - Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention. Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/] Quotes: “Your sleep cycle starts in the morning.” - Dr Patrick Porter “Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter “Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush “Reward the referral, not the outcome.” - Fletcher Wimbush Resources: Be an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Fletcher Wimbush - LinkedIn [https://www.linkedin.com/in/fletcher-wimbush/], Website [https://discovered.ai/], Facebook [https://www.facebook.com/TheHiretalent] FACT Driven Hire System [https://discovered.ai/hiring-academy/] - Use code: hirebetter Hiring Expert GPT [https://chatgpt.com/g/g-ves0BxHrx-hiring-expert] - Watch how it works here [https://www.loom.com/share/acc9136c80ae43d8a7e7581efd32d8c4?sid=11dc8178-2a81-488a-8fcf-1eef23db02dc] Unlock your coaching potential with DISC [https://discovered.ai/unlock-your-coaching-potential-with-disc/] Fletcher’s Book Recommendation - Who by Geoff Smart [https://amzn.to/43fstYa] Indeed - Website [https://www.indeed.com] ZipRecruiter - Website [https://www.ziprecruiter.com] Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon [https://patreon.com/FitnessBusinessPodcast] Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate] Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/] REXer in the Trenches: Mark Harrington - Website [https://healthworksgr.com], LinkedIn [https://www.linkedin.com/in/meharrington], Instagram [https://www.instagram.com/meharrington9/] Mark’s Book Recommendation - The Advantage by Patrick Lencioni [https://amzn.to/437qmH4] The Table Group - Website [https://www.tablegroup.com/] Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com] Trusted Suppliers: Reinig Insurance [https://theinsuranceguy.com/] Power Plate [https://powerplate.com/?srsltid=AfmBOorv7MSYvfxAK0CEYDzAWIP3Ksfd4_FqnCHydiu2rWEmyjxl8XHq] ROR Partners [https://rorpartners.com/] HR Network [https://hrnetworkinc.com/] Referrizer [https://business.referrizer.com/] About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

15. maj 2025 - 32 min
episode Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540 artwork
Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540

Become a Patreon member! Start here [https://patreon.com/FitnessBusinessPodcast]. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents] Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business. Key highlights from the episode: - Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap. - Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client. - Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately. Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/] Quotes: "When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield "If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield “If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter "When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter Resources: Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Seran Glanfield - LinkedIn [https://www.linkedin.com/in/seranglanfield/], Website [https://www.springthree.com/], Facebook [https://www.facebook.com/SpringThree], Instagram [https://www.instagram.com/seran_spring_three/] and Podcast [https://www.springthree.com/podcast] Seran’s Recommended Book - The Gap & The Gain [https://amzn.to/3RQiYcK] Email Marketing Episode 99 [https://fitnessbusinesspodcast.com/stu-mclaren-converting-leads-through-email-marketing/], Episode 314 [https://fitnessbusinesspodcast.com/email-marketing-kpis-for-the-fitness-industry-by-lindsey-leemis/], Episode 470 [https://fitnessbusinesspodcast.com/470-your-email-list-adds-value-to-your-business-with-corey-hiben/], Episode 489 [https://fitnessbusinesspodcast.com/489-how-to-increase-your-open-email-rate-jay-schwedelson/] Lindsay Vastola’s Episode Segment - Episode 529 [https://fitnessbusinesspodcast.com/529-shaping-the-future-and-lobbying-for-change-in-the-fitness-industry/] Will Phillips - Fitness Industry Insights for 2016 [https://fitnessbusinesspodcast.com/will-phillips-fitness-industry-insights-for-2016/] Vicki Brick Tributes - Tribute from Club Solutions [https://clubsolutionsmagazine.com/2025/04/in-loving-memory-of-vicki-brick-a-leader-visionary-and-dear-friend/] and Health & Fitness Association [https://www.healthandfitness.org/about/media-center/press-releases/brick-bodies-ceo-vicki-brick-passes-away/] Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate] Merch Sponsor: REX Roundtables - Website [https://www.rexroundtables.com] and Email [Eddie@REXRoundtables.com] REX Leadership Academy - Website [http://www.rexleadershipacademy.com] Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/] REX Roundtables Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com] Trusted Suppliers: Garry Lewis - Website [https://powerplate.com/], LinkedIn [https://www.linkedin.com/in/garry-lewis-26a8511a/], Facebook [https://www.facebook.com/PowerPlateUSA], Instagram [https://www.instagram.com/powerplateusa/] Wellness Spaces - Website [https://wellnessspace.com/] Solutions One - Website [https://solutiononepartners.com/] The Abs Co - Website [https://theabscompany.com/] Club Com - Website [https://www.clubcom.com/] Smart Health Clubs - Website [https://smarthealthclubs.com/] About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

01. maj 2025 - 43 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

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