Fitness Business Podcast: Leadership, Innovation, and Profit

Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples. Key highlights from the episode: - Know Your Customer Intimately: Get "insanely curious" about your members, because the person who joined your gym isn't the same person they are today. - The Power of the Inner Circle: For female members, the "inner circle" of 2-3 friends is a primary source of information. Gaining a higher market share of these circles can increase member loyalty and tenure. - High-Tech, High-Touch: The future of the customer experience in the fitness industry will exist at the intersection of high tech and high touch, where you leverage technology while focusing on human moments that algorithms can't compete with. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword [https://www.fitnessbusinesspodcast.com/codeword]  Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/] Quotes: "The members that you have in your club right now are not the same people that joined." - Amanda Stevens "If you make people advisors, you make them advocates." - Amanda Stevens "Customer experiences are really just employee experiences played out one by one." - Amanda Stevens Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/] - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] - Episode 171 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/171-ignite-the-customer-experience-in-your-fitness-business-with-amanda-stevens/ [https://fitnessbusinesspodcast.com/171-ignite-the-customer-experience-in-your-fitness-business-with-amanda-stevens/]    Our Guest: Amanda Stevens, Author and Keynote Speaker on Consumer Trends and Customer Experience LinkedIn: https://www.linkedin.com/in/marketingamanda/?originalSubdomain=au [https://www.linkedin.com/in/marketingamanda/?originalSubdomain=au]Website: https://amandastevens.com.au/ [https://amandastevens.com.au/] Radical Customer Obsession Book: https://amandastevens.com.au/rco-order/ [https://amandastevens.com.au/rco-order/]    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com   Suppliers: Brittany Ficano, Program Director at Budderfly: https://www.linkedin.com/in/brittanyficano01251991/ [https://www.linkedin.com/in/brittanyficano01251991/] Website: https://www.budderfly.com/ [https://www.budderfly.com/]LinkedIn: https://www.linkedin.com/company/budderfly-inc/ [https://www.linkedin.com/company/budderfly-inc/] Facebook: https://www.facebook.com/budderflyenergy [https://www.facebook.com/budderflyenergy] Instagram: https://www.instagram.com/budderfly_inc/ [https://www.instagram.com/budderfly_inc/] Optimizing Energy for Healthcare & Fitness Facilities: https://www.budderfly.com/the-budderfly-effect/healthcare-fitness/ [https://www.budderfly.com/the-budderfly-effect/healthcare-fitness/]     REX Roundtables Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk [https://egym.com/uk]Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com [https://www.budderfly.com]   Lionel University: flexible online programs in exercise science. https://www.lionel.edu/ [https://www.lionel.edu/]EVOLT 360: providing body composition analysis technology. https://evolt360.com/ [https://evolt360.com/]American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/ [https://americanbarbell.com/]   Skip to the good part: 00:00 Introduction to the guest Amanda Stevens and her book 03:00 Why customer obsession is so important in a noisy, digitally distracted market 04:00 The evolving consumer and the collision of fitness, wellness, and anti-aging 06:00 The future of health and preventative care, and what fitness businesses can learn from it 08:00 Learning from other industries: The "safari tours" concept 10:00 Case study: Mecca's radical approach to knowing its customer 12:00 The fear of niching down and understanding customer avatars 14:00 Loyalty programs: The secret to stickiness or a source of friction? 16:00 Two key strategies: curiosity and celebration 19:00 The importance of an internal customer experience strategy and employee retention 21:00 The "Inner Circle" dynamic and how it impacts member retention and loyalty 24:00 How to become radically customer obsessed in the last quarter of the year 25:00 The intersection of high-tech and high-touch in the AI era About Our Guest: Amanda Stevens is a leading authority on consumer behavior and the author of Radical Customer Obsession. Having spoken at over 40 conferences in 23 countries, she has provided insights to a wide variety of industries, from pet stores to hotel chains. Her work focuses on helping businesses understand what their customers are thinking and feeling, what their motivations are, and what keeps them awake at night. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain’s logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and practical tools to help you lead with clarity and compassion.   Key highlights from the episode: - Conscious leadership is about responding (not reacting) by engaging your prefrontal cortex through mindful pauses and breathing. -Journaling daily enhances creativity, reduces stress, improves immune function, and helps leaders get into their subconscious for better self-awareness. - Building trust starts with knowing yourself deeply and extends to creating a psychologically safe environment that fosters collaboration and courageous conversations. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword [https://www.fitnessbusinesspodcast.com/codeword]    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/] Quotes: "Conscious leadership is learning how to respond, not react." - Rachel Russo "When you breathe, you signal to your body that you’re safe and you turn on your prefrontal cortex." - Rachel Russo "Many of your reactions as a leader are literally you as a child responding as an adult." - Rachel Russo Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/] - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/]    Our Guest: Rachel Russo, Founder of Conscious Arc Co LinkedIn: https://www.linkedin.com/in/rachel-russo-4315b140/ [https://www.linkedin.com/in/rachel-russo-4315b140/] Instagram:https//www.instagram/rachelrusso1 [http://www.instagram/rachelrusso1] Website: https://consciousarcco.com [https://consciousarcco.com] The Art of Awareness Journal: https://amzn.to/47vo6My [https://amzn.to/47vo6My]   Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: 1. Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop [https://www.power-systems.com/shop] 2. Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ [https://www.lesmills.com/] 3. Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ [https://www.instinctiveinsights.com/] 4. HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support. https://www.hirebob.ai/ [https://www.hirebob.ai/] 5. Eleiko: supplying premium strength training equipment https://eleiko.com/en [https://eleiko.com/en]   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Rachel is a conscious leadership coach, culture strategist, author, and founder of Conscious Arc Co. She supports leaders and seekers in raising their awareness, reconnecting with their true selves, and leading from the inside out. With a background in psychology, education, Reiki, and over a decade in corporate strategy and leadership, Rachel created the Conscious ArcTM, a holistic method guiding transformation through awareness, responsibility, and choice. Her mission is to help create a more connected, compassionate, and conscious world.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric’s experience from gym owner to podcasting powerhouse. Whether you’re an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.    Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys. - Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends. - Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword [https://www.fitnessbusinesspodcast.com/codeword]    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/] Quotes: "AI won’t replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we’re seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/] - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/]    Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ [https://futureoffitness.co/] LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ [https://www.linkedin.com/in/eric-malzone-8b452a3/] Facebook: https://www.facebook.com/eric.malzone.7 [https://www.facebook.com/eric.malzone.7] Instagram: https://www.instagram.com/emalzone/ [https://www.instagram.com/emalzone/] Podcast Collective: https://www.podcastcollective.io/ [https://www.podcastcollective.io/] Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper [https://www.podcastcollective.io/podcasting-whitepaper]    Merch Sponsor: REX Roundtables - REXRoundtables.com [http://rexroundtables.com] Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng [https://www.matrixfitness.com/us/eng] Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/ [https://www.performancefoodcenters.com/] Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business [https://www.myzone.org/business] MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/ [https://mxmetrics.com/] MAX Members: automating member management and engagement. https://www.maxmembers.ai/ [https://www.maxmembers.ai/]   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for gyms and trainers, the importance of advanced education, and how gyms can build respect within the healthcare continuum. The episode finishes with details on Lisa's upcoming virtual global medical fitness conference, bringing together a wealth of knowledge and expertise for fitness professionals worldwide.  Key highlights from the episode: - A global health wake-up call: Why inactivity is projected to cost $314–$446 billion annually by 2050 and how gyms can position themselves as part of the healthcare solution. - Best practices for “exercise as medicine” programs: Education requirements, record-keeping, safety protocols, and emotional intelligence as core skills. - Business opportunities in medical fitness: How specializing in chronic condition populations can set you apart from competitors and create long-term client loyalty.   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword [https://www.fitnessbusinesspodcast.com/codeword]    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/] Quotes: “It is crucial for fitness and allied healthcare professionals working with the aging population to have this higher level of knowledge, skill, and expertise.” - Lisa Dougherty “I started the MFN to improve the quality of life of the many millions of people with chronic disease and medical conditions.” - Lisa Dougherty “The fitness industry still targets the’ nearly fit’. Which is, you know, 15% of the population, and those are the shark infested waters. And 85% of the rest of the population has obesity, diabetes, high blood pressure, cardiovascular disease, osteoporosis, cancer…it's a scroll of diseases.” - Lisa Dougherty Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/] - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/]    Our Guest: Lisa Dougherty, Medical Fitness Expert Website: https://www.MedFitFoundation.Org [https://www.medfitfoundation.org]LinkedIn: https://www.linkedin.com/in/christophercarterspeaker/https://www.linkedin.com/in/lisadougherty1/ [https://www.linkedin.com/in/lisadougherty1/]    Event: 2025 Virtual Global Medical Fitness Conference [https://www.fbasucceed.com/medfit]: https://www.fbasucceed.com/medfit [https://www.fbasucceed.com/medfit]Use the Code: FITBIZ to save 25% (case sensitive!)   Sponsor’s Pitch: Clint Aragona Max Members AI Website: https://www.maxmembers.ai/ [https://www.maxmembers.ai/]Email:clint@maxmembers.ai LinkedIn: https://www.linkedin.com/in/clinten-aragona-470123290/ [https://www.linkedin.com/in/clinten-aragona-470123290/] and https://www.linkedin.com/company/maxmembers [https://www.linkedin.com/company/maxmembers]   Merch Sponsor: ROGUE - https://www.roguefitness.com/ Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com   Free Online Live Events: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   REX Roundtables Trusted Suppliers: 1. Reinig Insurance: Ken Insurance Guy specializes in risk management and insurance for fitness businesses https://theinsuranceguy.com/ [https://theinsuranceguy.com/] 2. Power Plate: Whole-body vibration for fitness and wellness - https://powerplate.com/ [https://powerplate.com/] 3. ROR Partners: offering data-driven marketing strategies to enhance customer relationships. https://rorpartners.com/ [https://rorpartners.com/] 4. HR Network: All your HR needs solved at the end of the phone. https://hrnetworkinc.com/ [https://hrnetworkinc.com/] 5. Referrizer: Automates marketing and referrals for your business https://business.referrizer.com/ [https://business.referrizer.com/]   About Our Guest: Lisa Dougherty has been in the medical fitness space for over 25 years. She founded the MedFit Network in 2013, which serves as both a professional membership organization and a free online resource directory. She established the MedFit Education Foundation, a nonprofit organization, in 2017 to elevate the quality and quantity of available education for fitness and allied healthcare through educational webinars, online courses, and virtual conferences. Lisa has been recognized as a fitness leader on multiple occasions, including by Personal Fitness Professional Magazine and The Huffington Post. The White House acknowledged her as a “Champion of Change”. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you’re new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.   Key highlights from the episode: - Unique perspectives from Christopher Carter on applying mentalist techniques for interpreting body language and deepening human connection in your gym or studio. - Tips for making impactful first impressions and using humor to improve engagement with members and staff. - Step-by-step communication and training tips—like the “POPO” method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword [https://www.fitnessbusinesspodcast.com/codeword]    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/]  Quotes: "Trust is a result of presence." - Christopher Carter "No sale without trust." - Christopher Carter "Practice one step at a time." - Christopher Carter   Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/] - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/]    Our Guest: Christopher Carter, High-Impact Keynote Speaker and Mentalist Website: https://christophercarter.com/ [https://christophercarter.com/] LinkedIn: https://www.linkedin.com/in/kim-gouch-a12818b/https://www.linkedin.com/in/christophercarterspeaker/ [https://www.linkedin.com/in/christophercarterspeaker/]    Sponsor’s Pitch: Magnus Nyberg Eleiko Sport Website: https://eleiko.com/ [https://eleiko.com/] Email: magnus.nyberg@eleiko.com [magnus.nyberg@eleiko.com] LinkedIn: www.linkedin.com/in/magnus-nyberg-b5731872/ [http://www.linkedin.com/in/magnus-nyberg-b5731872/]    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com] Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com]   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   REX Roundtables Trusted Suppliers: - Wellness Spaces: delivering innovative recovery and wellness experiences: https://wellnessspace.com/ [https://wellnessspace.com/] - Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/ [https://solutiononepartners.com/] - The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/ [https://theabscompany.com/] - Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/ [https://www.clubcom.com/] - Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/ [https://smarthealthclubs.com/]   About Your Host:  Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note:  We only recommend products we care about (affiliate links support our free content). Thank you for your support!