The Focused View: Empowering Eye Care Professionals
What separates practices that continue to grow from those that reach a plateau? In this episode, we are joined by Jenny Stilwell, strategy advisor, business mentor, and author of The 7% Club, to share the leadership and business strategies that help founders build businesses with lasting value. Throughout the conversation, Jenny explores why business value extends far beyond revenue, how systems and delegation strengthen a practice, and why every business owner should start with the end in mind, even if selling isn't part of their plan. If you're looking to build a practice that's more profitable, more resilient, and less dependent on you, this episode will challenge the way you think about growth and leadership. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au [https://www.thefocusedview.com.au/episode/episode-57-the-shift-business-growth-start-with-the-end-in-mind-with-jenny-stilwell] Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources [https://www.thefocusedview.com.au/resources] Key Topics with Timestamps: 3:11 - Jenny's background and journey from CEO to business advisor 5:28 - Starting a business with the end in mind 8:21 - Building a business that doesn't rely on the founder 12:03 - The reason why business owners struggle to sell 15:18 - What buyers really look for during acquisition 21:18 - Strategic advantage for specialisation 22:47 - Shifting from founder perspective to acquirer perspective 24:55 - Why profit matters more than revenue 28:20 - Activities that should be done consistently to keep the business saleable 30:33 - Hidden financial blind spots 32:53 - Why do businesses plateau 35:23 - Making the shift from founder to CEO 37:44 - The "Dance of Trust" concept 42:25 - Recruiting and building an A-team 46:33 - What separates businesses that grow beyond $2 million 48:16 - Three questions every business owner should ask 50:51 - Final advice and closing thoughts Learn More About Us: Website: https://www.thefocusedview.com.au/ [https://www.thefocusedview.com.au/] Email: info@thefocusedview.com.au [info@thefocusedview.com.au] LinkedIn: https://www.linkedin.com/showcase/the-focused-view [https://www.linkedin.com/showcase/the-focused-view] Instagram: https://www.instagram.com/thefocusedview/ [https://www.instagram.com/thefocusedview/] Facebook: https://www.facebook.com/thefocusedview [https://www.facebook.com/thefocusedview] Send us your thoughts about the episode [https://www.buzzsprout.com/2320651/fan_mail/new] Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
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