What The Weeknd's Visual Artist Knows About Taste That You Don't: YZA Voku On Finding Your Vision

What The Weeknd's Visual Artist Knows About Taste That You Don't: YZA Voku On Finding Your Vision

YZA Voku is a Seville-born, Madrid-based visual artist and director whose clients read like a who's-who of music and culture: The Weeknd, Swedish House Mafia, La Liga, XG, The Sphere in Vegas, and more. His award-winning AI film Lapse won Best Craft at Gen:48; Pantomime was a finalist. But this conversation isn't really about AI. It's about the difference between generating and creating — between outputs that get scrolled past and worlds people want to live inside. I reached out to YZA and asked him to teach me everything: how he makes AI work that doesn't look like AI, why he'll never use a single specific color, and what actually separates art from slop. We get into the secret rules that govern his universe, why constraints create freedom, how taste is just "compressed memory," why imperfection is what makes an image human, and the obsession test he'd use to rebuild from zero. The tools change — Midjourney today, something else tomorrow — but the principles of authorship don't. Whether you make images, film, music, code, or companies, this one's about learning to build a world, not chase an algorithm.

$147 Million for a Painting… Doug Woodham on Why Nobody Bought Basquiat (Until Everyone Did)

What if the most iconic outsider in modern art was never really an outsider at all? Doug Woodham holds a PhD in economics from the University of Michigan, spent years as a partner at McKinsey, and served as President of the Americas at Christie's auction house — where he once watched $147 million change hands for a single Francis Bacon painting. But his latest book isn't about the market. It's about a person. Jean-Michel Basquiat: The Making of an Icon is the first major Basquiat biography in over 25 years. Built on more than 100 interviews — including family members on the maternal side who had never spoken publicly — it dismantles the myth of the untrained street artist and reveals something far more interesting: a wickedly intelligent kid who was reading the New York Times in first grade, studying Da Vinci at eight, and reverse-engineering the power structure of the art world by nineteen. In this conversation, Doug and I go deep on why most biographies get Basquiat wrong by ending the story at his death, when the real economics — how markets form, how reputations get built or destroyed posthumously — only begin there. We talk about MoMA turning down donated Basquiat paintings for nearly two decades while collectors were quietly buying everything they could get their hands on. We unpack the neo-expressionist lineage that actually shaped his visual language — not graffiti, not Cy Twombly, but the Cobra movement and artists like Karel Appel. And we get into the quiet skill that may have mattered more than any painting: Basquiat's ability to walk into a room of twenty strangers and immediately identify the three people he needed to know. We also talk about art and commerce — why the two have been inseparable since the Medici's, why auction houses reflect taste rather than form it, and why buying art is usually a terrible financial investment but an extraordinary human one. Doug brings the rare combination of an economist's precision and a lifelong art obsessive's intuition to every answer — and he doesn't let the romantic myths go unchallenged. If you're a creative trying to understand how reputations are actually built, or if you've ever wondered what really happens inside the rooms where $100 million decisions get made, this one's for you.

NYU Scientist Who Started in Art… Karolina Sulich on Why You Were Never Meant to Pick One Field

Karolina collaborates with living organisms. At NYU's Laboratory of Living Interfaces, she works with microbes — reading their DNA to detect heavy-metal contamination in soil and water, building computational pipelines that turn a cocktail of unknown bacteria into a readable signal. But her first training wasn't in science. It was in art. In this episode, we follow the thread between those two worlds — and why Karolina insists they were never separate. We get into why she sees math and code as a form of poetry, why identity is something you do and not something you are, and why the educational system's habit of labeling kids early ("you're an arts person," "you're a math person") quietly held her back for years. The heart of the conversation is about how to think. Karolina makes the case that there are no shortcuts to mastery — that the brain is biological jelly with its own modus operandi, and no AI tool changes the fact that real understanding takes time, repetition, and being willing to be a beginner again. We talk about the equation Ousman scribbled mid-conversation — curiosity greater than ego — and why that single inequality might be the whole game. We also get into the Gowanus Canal: how an atmospheric art installation made of contaminated water and sludge accidentally produced a legitimate scientific question, and what that says about where good questions actually come from. Plus DNA you can print, the biosecurity stakes of writing the language of life, de-extincting mammoths, and a rescued park parakeet that may be her next research subject. If you've ever felt boxed in by your own label, or wondered how to ask a question worth chasing — this one's for you.

The Photographer The New York Times Keeps Calling: Erik Tanner & The Art of Photography

Erik Tanner has photographed Lizzo, Robert Downey Jr., Roger Deakins, Josh Brolin, and the NBA. Rolling Stone keeps calling. So does the Wall Street Journal. So does the New York Times. But Erik will be the first to tell you he's an introvert who isn't sure he belongs in the room — and that tension is exactly what makes his work extraordinary. In this episode, we get into what it actually takes to walk onto a set with one of the most recognized faces on the planet and still make the image yours. Erik breaks down his pre-shoot research process, why he keeps a notebook full of ideas with no home yet, and how a PR person dynamiting a concept ten minutes before a Josh Brolin shoot led to something better than what he'd planned. We talk about the Georgian Prometheus myth that became a photograph on an abandoned Soviet airfield. We talk about why reference isn't imitation — it's language. We talk about the "mental board of directors" every serious creator is quietly assembling whether they know it or not. And we get into what Erik thinks AI will do to image-making, and why he's still showing up to his Bed-Stuy studio either way. If you've ever wondered what separates someone who makes technically correct images from someone who makes images that stay with you — this is that conversation.

Oxford, UNICEF, to PUMA — Design Guru Paul Boag & Why You Shouldn't Worry About AI

Paul Boag has been on the internet since 1994. He's advised Oxford University, UNICEF, PUMA, and the European Commission. And after thirty years at the front edge of digital, his take on AI is not what you'd expect: stop worrying. In this conversation, we get into why good design fails in the real world — and why it has nothing to do with the quality of the design itself. Paul breaks down the difference between art and design, why perfection is a trap, and what taste actually is beneath all the mystery people wrap around it. We talk about how AI can follow every rule of design perfectly and still never be great — and why that gap is where human designers live. We also get into how Paul's process has completely changed. From wireframes and Figma to orchestrating ideas through Claude and iterating at a speed that wasn't possible three years ago. What it means to be a designer when the tools do the pixel-pushing. Why process can become the enemy of good work. And what thirty years of watching revolutions come and go has actually taught him about how to survive the next one.