The Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.ai

Frameworks Behind Building Brands That Last: Amitabh Suri, CEO of U.S. Polo Assn India

In this episode, Pritesh chats with Amitabh Suri, CEO of USPA India. Amitabh has spent 27 years building lasting retail brands in India. He helped grow Indian Terrain in the 2000s. He’s now building US Polo into one of the country's strongest department store brands. In this episode, Amitabh shares the frameworks behind building brands that last. He reveals the consumer triangulation method that drives product decisions, why "failing fast" is core to their innovation process, and how regional merchandising data shapes store strategy. Plus, learn why US Polo tests serious products offline first, the "brand blueprint filter" that prevents dilution, and why brand authenticity matters more than chasing trends. If you're building a retail brand or refining your product-market fit strategy, this conversation delivers tactical insights from 27 years in the business.

The Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.ai

In this episode, Pritesh talks to Michael Zung about the attribution challenges that D2C brands face when marketing.  Michael is a 20-year e-commerce veteran who just sold his direct-to-consumer brand Bloomist after scaling it to multi-million dollar profitability. He's now the GTM strategist at customers.ai [http://customers.ai], which helps brands identify and market to their anonymous website traffic In this episode, you'll learn: * Why 96% of your website traffic remains anonymous and how to identify 30-50% of those visitors with first-party data * How to capture the abandoned cart revenue you're currently missing * How exit surveys reveal where you should actually spend your budget * The framework for choosing between TikTok, Instagram, and other platforms for your marketing Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.  Follow us on social Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com

P&L Management Secrets: Koustubh Chattopadhyay, CBO of Aza Fashions

In this episode, Koustubh breaks down the unglamorous but critical work of P&L management—the line-by-line discipline that separates profitable companies from those bleeding money. He's run P&Ls on both the brand side at Mensa Brands and marketplace side at Aza, giving him a rare dual perspective on what actually drives profitability. Specifically, you'll learn: * Why brand businesses and marketplace businesses need completely different approaches to succeed * How inventory affects the P&L — and the data points he looks at to optimize the same * A systematic process for finding money leaks in every line of your P&L * The simple yet most overlooked expenses that hurt profitability * Framework to split marketing budgets across different countries Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.  Follow us on social Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com

360-Degree Innovation: People, Product, Process: Anil Gurnani, CSMO of TTK Prestige

How do you drive innovation across 40+ categories while managing sales, marketing, service, logistics, and sourcing? In this episode, Pritesh chats with Anil Gurnani, CSMO of TTK Prestige, who's spent 21+ years transforming products at Crompton Greaves, Philips, and Asian Paints. Anil reveals: * Why teams should never have more than 3 KRAs (and how this drives 40% better results) * How comparing a gas stove to car mileage revolutionized their marketing * Why challenger brands should completely ignore feature innovation * The 80% confidence rule that cuts product launch times by months * How TTK turns 700+ stores into a real-time innovation engine Plus: Learn why "me-too" products are killing your innovation metrics and discover the counterintuitive approach to incentivizing teams that actually works. If you're struggling to balance innovation with execution or wondering how to get teams focused on what matters, this conversation delivers frameworks you can implement immediately. Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.  Follow us on social Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com

Retail GTM Secrets to Launch in 6 Weeks: Dhanasree Rao, AVP at UltraHuman

How do you launch with Costco in 6 weeks when most brands take 6+ months? Dhanasree Rao, AVP at UltraHuman, executed one of the fastest major retailer launches in company history. As their first US hire, she shares the exact framework that got UltraHuman into Costco, Best Buy, Target, and Walmart while scaling to $100M+ revenue across 100+ countries. Learn why they spend zero on paid ads, how to vet distributors who actually deliver, and the first 100 days protocol that determines success or failure. If you're planning market expansion or refining retail partnerships, this delivers tactical insights you can implement immediately. Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.  Follow us on social Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com