The Gstaad Guy Podcast
The Gstaad Guy sits down with Jens Grede, co-founder and CEO of SKIMS and one of the most instinctive brand builders of his generation, to explore what it means to connect products with culture in a way that feels both inevitable and enduring. From his Swedish upbringing and the philosophy of lagom to a career that has taken him from Mr Porter to FRAME to one of the most talked-about consumer brands in the world, Jens reflects on a professional life built on honesty, minimalism, and an obsession with getting the product right. The conversation moves through the tension between being timely and being timeless, what American culture taught him that Europe never could, and why working with people who share your values is the only foundation worth building on. Jens speaks openly about the decision to back himself, the meaning of genuine partnership, and why family, far from being a counterweight to ambition, has always been its greatest source of purpose. Grounded, forward-looking, and refreshingly direct, it is a conversation about integrity, pop culture, and what happens when you care more about the work than the noise around it. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro โจ๐๏ธ (00:40) Gstaad ๐๏ธโ๏ธ (02:41 )Notion Of Family ๐จโ๐ฉโ๐งโ๐ฆโค๏ธ (04:30) Timelessness & Essentialism โณโจ (06:50) Value Retail ๐๏ธ๐ก (07:53) The Culture of "Lagom" โ๏ธ๐ง (10:30) Becoming A Founder ๐ก๐ (13:35) Social Media ๐ฑ๐ (14:41) Working With A Best Friend ๐ค๐ปโค๏ธ (17:04) Moncler ๐งฅ๐๏ธ (19:25) FRAME ๐โจ (20:06) SKIMS ๐ฉฑ๐ก (21:30) Remo Ruffini ๐๐๏ธ (22:41) "Making A Simple Product Great" โจ๐ (25:58) Love vs. Passion โค๏ธ๐ฅ (27:46) The American Dream ๐บ๐ธ๐ (30:50) The Greatest Partner ๐ค๐ป๐ (25:05) Making Decisions โ๏ธ๐ก (36:56) Kim Kardashian ๐ฑ๐ (40:06) America ๐บ๐ธ๐ (41:33) American vs. European Culture ๐บ๐ธ๐ช๐บ (47:41) Definition Of "Timelessness" โณ๐ (51:01) Pop Culture ๐ค๐ (56:33) The Modern Consumer ๐ฑ๐๏ธ (58:55) Shared Values Within A Team ๐ค๐ปโค๏ธ (1:03:27) ร La Poubelle vs. Fantastique ๐๏ธโจ Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
59 episoder
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