Rand Fishkin on mental health in tech, life as a two-time founder, and growing brand influence in the era of paid ads addiction

Dylan Weisman on life as a high-stakes poker player, mental models, his career evolution as a coach and mentor, and how data drives his decision-making in poker and in life.

Dylan Weisman is a professional high-stakes poker player, Product & Strategy Lead at Upswing Poker, and executive performance coach at Weisman Consulting Group. Previously, Dylan was the Director of Product & Strategy at CoinCentral, and a Growth Project Manager at Toptal. Dylan joins the podcast to talk about life as a high-stakes poker player, mental models for business and life, his career evolution as a coach and mentor away from the tables, drops some incredible gems on problem-solving, and how data drives his decision-making processes in poker and in life. Connect with Dylan: * Contact Dylan about coaching [https://www.dylanweisman.com/contact] (business) * Sign up for Dylan's PLO course [https://upswingpoker.com/plo-launch-pad/] (poker) * Personal Site [https://www.dylanweisman.com/] * Follow Dylan on Twitch [https://www.twitch.tv/co0kies1] * Follow Dylan on Twitter [https://twitter.com/Dweisman13] -- Learn More & Subscribe - https://www.billkingtm.com/podcast [https://www.billkingtm.com/podcast] Follow Bill King [https://www.billkingtm.com/]™️ - https://twitter.com/BillKingTM [https://twitter.com/BillKingTM] - https://www.linkedin.com/in/billkingtm/ [https://www.linkedin.com/in/billkingtm/] Podcast Equipment - Hosting on Transistor.fm [https://transistor.fm/?via=bill-king] - Recording on Riverside.fm [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=bill-king] Podcast Music by Akrobatik - Support his music: http://akrobatikmc.bandcamp.com/ [http://akrobatikmc.bandcamp.com/] - Socials: @akrobatikmc [https://twitter.com/AkrobatikMC]

Kevin Indig on problem solving, organic growth strategy, managing teams and building a personal brand

Kevin Indig is the Director of SEO at Shopify. Previously Kevin was the VP of SEO & Content at G2, and the Head of Technical SEO at Atlassian. Kevin joins the podcast to talk about organic growth strategy, building a personal brand, SEO at scale, managing teams, and problem-solving in the enterprise. Connect with Kevin: * Growth Memo [https://www.kevin-indig.com/growth-memo-lp/] * Personal Site [https://www.kevin-indig.com/] * Linkedin [https://www.linkedin.com/in/kevinindig/] * Twitter [https://twitter.com/Kevin_Indig] -- Learn More & Subscribe - https://www.billkingtm.com/podcast [https://www.billkingtm.com/podcast] Follow Bill King [https://www.billkingtm.com/]™️ - https://twitter.com/BillKingTM [https://twitter.com/BillKingTM] - https://www.linkedin.com/in/billkingtm/ [https://www.linkedin.com/in/billkingtm/] Podcast Equipment - Hosting on Transistor.fm [https://transistor.fm/?via=bill-king] - Recording on Riverside.fm [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=bill-king] Podcast Music by Akrobatik - Support his music: http://akrobatikmc.bandcamp.com/ [http://akrobatikmc.bandcamp.com/] - Socials: @akrobatikmc [https://twitter.com/AkrobatikMC]

Ramli John on product-led onboarding, examples, the impact of onboarding on activation and retention

Ramli John is the Managing Director of ProductLed [https://productled.com], the leading community for product-led growth professionals. Ramli is also the author of Product-Led Onboarding, a new book that helps growth professionals level up their brand’s user onboarding experience, and turn them into raving fans of your product. You can pick up a copy of Product-Led Onboarding here. [https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers-ebook/dp/B096MQPWP9] Ramli hosts a podcast of his own called Growth Marketing Today, [https://growthtoday.fm] of which I was a guest back in 2017. Prior to these recent roles and projects, Ramli has held growth leadership roles at several high-growth companies and has also been a teacher of the trade throughout his career. His enthusiasm is infectious, he loves the growth space and if you ever get the chance to meet Ramli in person, you’ll quickly see why he’s someone I’ve enjoyed getting to know and learn from over the past few years. In this episode, Ramli dives deep into why he wrote Product-Led Onboarding and discusses how some of the fastest-growing brands are helping their users onboard into their product(s) with product-led growth principles. 40-60% of users leave an app forever after signing in once, and my own studies have shown the positive (or negative) impact on retention that user onboarding has on your business. Needless to say, onboarding is a massive hole in many businesses growth, and Ramli shares some great tips you can use to improve your own onboarding experience on this episode. Connect with Ramli: * Product-Led Onboarding Book [http://onboardingbook.com] * Personal Site [https://ramlijohn.com] * Linkedin [https://www.linkedin.com/in/ramlijohn/] * Twitter [https://twitter.com/RamliJohn] -- Learn More & Subscribe - https://www.billkingtm.com/podcast [https://www.billkingtm.com/podcast] Follow Bill King [https://www.billkingtm.com/]™️ - https://twitter.com/BillKingTM [https://twitter.com/BillKingTM] - https://www.linkedin.com/in/billkingtm/ [https://www.linkedin.com/in/billkingtm/] Podcast Equipment - Hosting on Transistor.fm [https://transistor.fm/?via=bill-king] - Recording on Riverside.fm [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=bill-king] Podcast Music by Akrobatik - Support his music: http://akrobatikmc.bandcamp.com/ [http://akrobatikmc.bandcamp.com/] - Socials: @akrobatikmc [https://twitter.com/AkrobatikMC]

Rand Fishkin on mental health in tech, life as a two-time founder, and growing brand influence in the era of paid ads addiction

Rand Fishkin is co-founder and CEO of audience research startup SparkToro [https://sparktoro.com/]. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder [https://www.amazon.com/gp/product/0735213321/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0735213321&linkCode=as2&tag=everywherei09-20&linkId=401ea2b0cc358033253e657c711c2a88]. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter [http://everywhereist.com/]. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets. This podcast is particularly special to me given that Rand had a direct influence on my career. Thank you to Rand for taking a shot on this podcast before I had even published the first episode, it means the world to me. In this episode, Rand and I discuss the mental health challenges of working in high-growth companies. We discuss what he’s up to at SparkToro, the current SEO/paid ads, and how SparkToro helps you find repeatable processes to influence your Direct & Organic (branded) traffic channels through influence-driven marketing. This episode is dedicated to my father, Bill King. A brilliant engineer who started his own company and struggled greatly with mental health after the company collapsed. He took his own life in 2015 as a result, and since then I’ve been connecting with more people like Rand to spread awareness of mental health issues in tech. RIP Dad, I miss you every day. Connect with Rand: * The SparkToro Blog [https://sparktoro.com/blog/] * Linkedin [https://www.linkedin.com/in/randfishkin/] * Twitter [https://twitter.com/randfish] -- Learn More & Subscribe - https://www.billkingtm.com/podcast [https://www.billkingtm.com/podcast] Follow Bill King [https://www.billkingtm.com/]™️ - https://twitter.com/BillKingTM [https://twitter.com/BillKingTM] - https://www.linkedin.com/in/billkingtm/ [https://www.linkedin.com/in/billkingtm/] Podcast Equipment - Hosting on Transistor.fm [https://transistor.fm/?via=bill-king] - Recording on Riverside.fm [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=bill-king] Podcast Music by Akrobatik - Support his music: http://akrobatikmc.bandcamp.com/ [http://akrobatikmc.bandcamp.com/] - Socials: @akrobatikmc [https://twitter.com/AkrobatikMC]

Brian Ta on scalable SEO strategies, optimizing growth strategy for revenue impact, and what most SEOs get wrong about ... SEO

Brian Ta is a Growth PM at Coinbase [https://www.coinbase.com], one of the fastest-growing cryptocurrency platforms in the world. Brian leads top of funnel growth via SEO, landing pages, performance marketing and affiliates. Previously to Coinbase, Brian held several Growth PM roles at companies such as AngelList, Strava and Haven Money. Previous to those roles, Brian was an SEO Lead at Airbnb, where he owned SEO and landing page strategy for the home rental and vacation rentals business. Brian also does talks on SEO at YCombinator, contributes to Lenny’s Newsletter [https://www.lennysnewsletter.com/p/content-driven-growth-strategy], and occasionally does speaking gigs at events such as TechSEOBoost [https://youtu.be/-RcXH7STAfw]. I met Brian during the pandemic when I stumbled upon his blog post on how to create a scalable SEO strategy [https://brianta.io/posts/2020-11-14-seo-strategy/] and since then I’ve enjoyed getting to know him and have learned a lot from the way he thinks about growth. He’s a fascinating, humble, and hilarious human being. Connect with Brian: * Personal Site [https://brianta.io] * Linkedin [https://www.linkedin.com/in/brianta626/] * Twitter [https://twitter.com/fanfavorite_bta] -- Learn More & Subscribe - https://www.billkingtm.com/podcast [https://www.billkingtm.com/podcast] Follow Bill King [https://www.billkingtm.com/]™️ - https://twitter.com/BillKingTM [https://twitter.com/BillKingTM] - https://www.linkedin.com/in/billkingtm/ [https://www.linkedin.com/in/billkingtm/] Podcast Equipment - Hosting on Transistor.fm [https://transistor.fm/?via=bill-king] - Recording on Riverside.fm [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=bill-king] Podcast Music by Akrobatik - Support his music: http://akrobatikmc.bandcamp.com/ [http://akrobatikmc.bandcamp.com/] - Socials: @akrobatikmc [https://twitter.com/AkrobatikMC]