The Human + AI Advantage

# 20 SubJourney: Bridging Design and Technology

44 min · 12. aug. 2025
episode # 20 SubJourney: Bridging Design and Technology cover

Beskrivelse

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2293382/open_sms] In this episode, Tom and David explore the journey of creating SubJourney, a groundbreaking user journey mapping tool. Tom shares his experiences from his early days at Deloitte Digital, where he learned the intricacies of large-scale project delivery, to founding SubJourney. The conversation delves into the challenges of early influencer marketing, the evolution of design tools like Sketch and Figma, and the importance of aligning technology with human value. They discuss the role of AI in product design and the future of no-code tools, offering insights into how businesses can improve efficiency and customer experience. Join them for a candid discussion on innovation, design, and the human element in technology. Join our Lightning Products accelerator program. Take your idea to working product! Sign up here: https://www.skool.com/lightning-accelerator-5204 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Connect with us on LinkedIn [https://www.linkedin.com/company/lightning-products/?originalSubdomain=au]and Twitter [https://x.com/LightningProd10]for more insights and updates. Visit our website at www.lightningproduct.io [https://lightningproduct.io/] for additional resources and episode transcripts.

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episode # 20 SubJourney: Bridging Design and Technology cover

# 20 SubJourney: Bridging Design and Technology

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2293382/open_sms] In this episode, Tom and David explore the journey of creating SubJourney, a groundbreaking user journey mapping tool. Tom shares his experiences from his early days at Deloitte Digital, where he learned the intricacies of large-scale project delivery, to founding SubJourney. The conversation delves into the challenges of early influencer marketing, the evolution of design tools like Sketch and Figma, and the importance of aligning technology with human value. They discuss the role of AI in product design and the future of no-code tools, offering insights into how businesses can improve efficiency and customer experience. Join them for a candid discussion on innovation, design, and the human element in technology. Join our Lightning Products accelerator program. Take your idea to working product! Sign up here: https://www.skool.com/lightning-accelerator-5204 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Connect with us on LinkedIn [https://www.linkedin.com/company/lightning-products/?originalSubdomain=au]and Twitter [https://x.com/LightningProd10]for more insights and updates. Visit our website at www.lightningproduct.io [https://lightningproduct.io/] for additional resources and episode transcripts.

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