How Zest has generated rapid growth by combining a human touch with automation

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IN THIS EPISODE, DAVID & LOUIS TALK ABOUT WHAT THE NEXT STEPS FOR THSB ARE, AND WHY WE’VE DECIDED TO SWITCH FROM A WEEKLY PODCAST TO SEASONAL, PLUS A FEW OUTTAKES :) LISTEN TO THE EPISODE TO LEARN WHEN TO EXPECT NEW EPISODES AND HOW YOU CAN VOICE YOUR THOUGHTS AND OPINIONS ABOUT THE SHOW. AND BE SURE TO GIVE US YOUR INPUT SO YOU CAN SHAPE THE DIRECTION OF SEASON 2 BY GOING TO HOTJAR.COM/THSBSURVEY [HTTPS://HOTJAR.COM/THSBSURVEY].

How Zest has generated rapid growth by combining a human touch with automation

Today we’re talking with Yam Regev, the founder of Zest.is, a content distillery focused on providing actionable content to its users. Yam shares how combining a human touch with automation became essential to Zest’s rapid growth. Zest has gone from 0 to almost 18,000 weekly active users in just a year, and a lot of that growth is thanks to the fact that Yam personally responded to every single content submission when Zest first started. That human touch created a powerful WOW moment for Zest’s users, which created a positive feedback cycle that brought them back over and over. So listen to how Yam was able to achieve this super-human feat by being smart about when to automate & when to be human, and how his commitment to the unscalable led to Zest’s success. (And make sure to tune in next week, where Louis and I are going share what the next phase of this show is going to look like.) Enjoy! Topics Discussed in This Episode: * [00:01:23] What Zest is, and what led Yam to found it * [00:04:22] How Zest works * [00:07:55] How Zest created a human buffer for content * [00:10:12] The difference between content and knowledge * [00:12:18] Yam’s user-first and human-centric approach to growing Zest * [00:17:18] How Yam responded individually to all of the content submitted to Zest * [00:22:01] How Yam scaled the process of individually answering each submission * [00:25:11] The kind of responses that Yam got from his personalized emails * [00:32:53] Zest’s user success methodology * [00:35:49] How success is defined at Zest * [00:40:57] How Yam would help people understand that people-first is the most sustainable way to grow * [00:44:42] Resources that Yam recommends

Crafting a message that resonates

Today we’re talking with Josh Braaten, a marketing consultant and founder of Brandish Insights, about the lessons he learned when he formed his own Super PAC to take on the US government and fight for net neutrality. He shares the backstory of what led him to create a Super PAC in the first place, and then deep-dives into the practical insights he gained while crafting a message to resonate with his target audience, such as: * How to focus on helping people with the issues they are facing without needing to sensationalize * How leading with common principles can open the door for people to listen to your message * How to start taking action in the face of an overwhelming amount of things to do. Josh was a pleasure to speak with and someone I look forward to staying in touch with outside of the podcast, so I hope you find some value here as well. Enjoy! Topics Discussed in This Episode: * [00:01:43] Josh’s background and work * [00:03:01] How Josh got interested in net neutrality * [00:04:14] The process of forming a super PAC * [00:13:22] Why Josh decided that a super PAC was the best way to fight for net neutrality * [00:14:49] Josh’s next steps after forming America’s Internet * [00:17:20] What Josh realized about running a successful campaign with a super PAC * [00:19:49] Driving leads that lead to conversions * [00:23:59] Why it’s important to avoid sensationalism * [00:29:17] How you can persuade people by finding principles that you have in common with them * [00:32:39] What a principles-based discussion looks like * [00:35:13] What it was that allowed Josh to think he could make a difference with a big issue like net neutrality * [00:45:20] Resources that Josh recommends

How to find meaning and stay motivated at work

Today we’re talking with Jane Garza & Kim Perkins from NOBL.io, an organization founded to help teams change the way they work for the better. Jane & Kim share how they’ve helped teams successfully reach higher levels of motivation & collaboration. And it’s a far cry from the rewards and punishment systems that researchers have learned from rats in mazes 60+ years ago. Instead, they highlight the importance of: * How meaningful work is one of the most powerful driving factors for people * Moving away from a fear-based approach work to a strength-based approach * How leaders can shift toward making space for more meaningful work They also share just how NOBL has helped companies such as Calvin Klein and Reddit change the way they measure success with small, easy to implement steps that add up over time. Enjoy!

How to beat procrastination through human accountability

In today’s episode, we talk to Focusmate founder Taylor Jacobson about human-to-human accountability and how it can help us beat procrastination and achieve our professional and personal goals. If you’ve ever sat down to work on a task and then suddenly minutes—our hours—have passed without you accomplishing much, you’re not alone. Taylor experienced that situation enough times to know something had to change: so he created Focusmate, an app that pairs people with an accountability partner for live, virtual co-working sessions. Focusmate’s vision is to improve the way millions of people work by helping them keep on task and get their jobs done. As you’ll hear in this episode, I tried it myself, and I can personally vouch for it! In addition to hearing the story of how the app came about, we cover powerful ideas such as: * How pairing people with an accountability partner helps improve focus and achieve goals * Why relying on willpower is not an effective way to change behavior * How vulnerability and being willing to admit our mistakes enables us to be more productive Topics Discussed in This Episode: * [00:01:04] How Taylor ended up being interviewed for this episode * [00:03:30] How Taylor’s interest in accountability partners got started * [00:07:25] What happened when Taylor moved to India for his first startup project * [00:10:54] The event that sparked the idea for Focusmate * [00:13:00] Why Taylor believed that other people would benefit from Focusmate * [00:20:26] Why relying on willpower alone to change a behavior isn’t effective * [00:23:59] How Taylor used accountability to develop Focusmate * [00:26:49] How many people are part of Focusmate now * [00:27:03] How Nir Eyal got involved in Focusmate * [00:28:28] How Taylor would convince people who feel skeptical about accountability * [00:32:57] Resources that Taylor recommends