The Inner Athlete

Abhishek Bachchan's Euro T20 Gamble

6 min · 27. maj 2026
episode Abhishek Bachchan's Euro T20 Gamble cover

Beskrivelse

Abhishek Bachchan has done some genuinely good things as a sports entrepreneur. Pink Panthers in Pro Kabaddi — brilliant. Invested in an organic Indian sport, brought star power, helped make the league popular. But the Euro T20 Premier League? That is a completely different story. And at Inner Athlete, we are going to call it out directly.

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Rebel Leagues Always Fail But Always Win

Three rebel leagues. Three sports forever changed. And a pattern that keeps repeating itself. Kerry Packer in the 1970s took on the cricket establishment — gave us colored clothing, day-night cricket, helmets, multi-camera setups and ODI cricket as we know it. The Indian Cricket League in 2007 — backed by Subhash Chandra of Zee — threatened the BCCI so severely that IPL and T20 franchise cricket were born almost as a defensive reaction. LIV Golf backed by Saudi Arabia — changed how golfers are paid, opened up emerging markets, and forced the PGA Tour to reform from within. None of them completely "won." But all of them changed sport forever. And Sameer Pai — who was INSIDE the ICL — joins us to tell these three stories like nobody else can.

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