The Lightbulb Moment Podcast

So what's up with our startup IDA? Listen to this episode for the full scoop! IDA Website: https://www.thinkida.com/ [https://thinkida.com/] IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business. Want more great free content? Get on our bi-monthly newsletter [https://mailchi.mp/fd10866d2cd8/idalaunch]for free workshops, business resources, tips and strategies. No spam, ever. What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan. [https://thinkida.involve.me/what-is-your-marketing-plan-missing]

Engineering geniuses Amy Swanson and Cody Birkland are tackling a massive problem: billions of people around the world hand-wash their clothes and don't have access to laundry facilities. Laundry is inaccessible, expensive, and incredibly damaging to the environment in terms of energy and water usage. They are solving this all with ... ultrasound. It's crazy cool and you're going to want to hear more about it. Listen to this episode for how they got started, how they've pivoted and refined many times, how they've been able to do customer discovery with people all over the world, and their refreshing take on pitch competitions. Ultropia Website: ultropia.us [//ultropia.us] Amy's LinkedIn: https://www.linkedin.com/in/ultraamy/ [https://www.linkedin.com/in/ultraamy/] Cody's LinkedIn: https://www.linkedin.com/in/codybirkland/ [https://www.linkedin.com/in/codybirkland/] IDA Website: https://www.thinkida.com/ [https://thinkida.com/] IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business. Want more great free content? Get on our bi-monthly newsletter [https://mailchi.mp/fd10866d2cd8/idalaunch]for free workshops, business resources, tips and strategies. No spam, ever. What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan. [https://thinkida.involve.me/what-is-your-marketing-plan-missing]

Nicky Ramsey is the epitome of a woman who has surmounted all odds to find success. From surviving a tough childhood to getting her business idea copied by a large corporation, Nicky has tackled obstacles to bring her vision Junobie, a sustainable breastmilk storage solution, to life. But whether you are in the femtech space or not, there is SOMETHING to learn in this episode for you. Nicky talks about how she navigated her business being copied, an ingenius way she found trustworthy manufacturers, getting a deal on Shark Tank, and so much more! So relax, hit play, and be ready to feel inspired by Nicky to to take action and kill it! Junobie Website: https://www.junobie.com/ [https://www.junobie.com/] IDA Website: https://www.thinkida.com/ [https://thinkida.com/] IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business. Want more great free content? Get on our bi-monthly newsletter [https://mailchi.mp/fd10866d2cd8/idalaunch]for free workshops, business resources, tips and strategies. No spam, ever. What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan. [https://thinkida.involve.me/what-is-your-marketing-plan-missing]

We had a blast talking with Caroline Creidenberg, founder of Wedfuly, which helps couples create an interactive and inclusive virtual/hybrid wedding of their dreams! You'll notice Caroline's energy is infectious, and she lives and breathes the brand. We talked about how she even got started in this industry and the path to learning so much and scaling in a short amount of time. She also takes us behind the scenes of her Shark Tank pitch (S13 E5)! Listen to this episode for the BTS on starting a business during covid,  strategy to scaling a service business, and the mindset she used to be successful while  heading into the Shark Tank, and more. So if you or a loved one has a wedding coming up, you know where to go! Wedfuly Website: https://www.wedfuly.com/ [https://www.wedfuly.com/] IDA Website: https://www.thinkida.com/ [https://thinkida.com/] IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business. Want more great free content? Get on our bi-monthly newsletter [https://mailchi.mp/fd10866d2cd8/idalaunch]for free workshops, business resources, tips and strategies. No spam, ever. What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan. [https://thinkida.involve.me/what-is-your-marketing-plan-missing]

This episode is not financial advice. Seriously. It's not even about strategies or hustling or going out to create accounts. It's an open chat and conversation from one of our founders, Ghanika. Consider it a heart-to-heart on finance and musings on where we are at today, developing your financial mindset to process losses, and maintain a healthy attitude towards your finances. IDA Website: https://www.thinkida.com/ [https://thinkida.com/] IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business. Want more great free content? Get on our bi-monthly newsletter [https://mailchi.mp/fd10866d2cd8/idalaunch]for free workshops, business resources, tips and strategies. No spam, ever. What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan. [https://thinkida.involve.me/what-is-your-marketing-plan-missing]