Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups

Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups

Amanda Patterson, Head of Marketing at Rocket Fuel Labs, is a growth expert who has scaled over 100 early-stage startups and consumer brands.After leading MindBody through its successful IPO and partnering with Michael Loeb of Loeb.nyc [http://Loeb.nyc], Amanda joins the show to share her proprietary "Four Ps of Marketing" (Precision, Process, Performance, Positioning).IN THIS EPISODE, WE COVER:• (00:02) From MindBody IPO to building a growth studio at Loeb.nyc [http://Loeb.nyc]• (01:09) The bottom-up playbook for early-stage startups with limited budgets• (01:26) The "Four Ps" of high-speed growth: Precision, Process, Performance, and Positioning• (03:03) Building a mirror campaign• (03:48) Low-cost growth experiments• (05:12) Account-based marketing (ABM) for high-contract value B2B sales cycles• (06:50) Obsessing over word choice: Using the customer’s exact jargon• (08:22) Breaking out of your bubble to find the "missing insight”• (09:18) The trap of performance marketing• (11:23) Why you have to slow down to speed up• (13:47) Reactive vs. scientific: How to track why an experiment didn't work• (17:46) Why Amanda loves being a marketer• (19:13) Transforming the MindBody brand from vendor to a movement• (21:28) Launching the Bold Conference with Michelle Obama, Deepak Chopra, and Jillian Michaels• (24:17) Overcoming customer objections before they are even raised• (25:12) How a full-page ad in the Wall Street Journal created a pivotal partnership• (28:27) From "charitable giving" to a mission-aligned, transformative purpose🤝 CONNECT WITH AMANDA PATTERSON:• Amanda's LinkedIn: https://www.linkedin.com/in/amandawpatterson/ [https://www.linkedin.com/in/amandawpatterson/]• Amanda's Company: https://rocketfuellabs.com/ [https://rocketfuellabs.com/]🪐 CONNECT WITH ORBIT MARKETING:• Our Website: https://orbitmarketing.io/ [https://orbitmarketing.io/]• Book a Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl [https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl]• Join Our Newsletter: https://digitalgravitynewsletter.com/ [https://digitalgravitynewsletter.com/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com [https://louisshulmanpod.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

The Book of Elon: A Guide To Purpose And Success

Eric Jorgenson is a bestselling author and CEO of Scribe Media. After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success. In this conversation, we explore what it really means to live with “high effort optimism,” why purpose is the antidote to the modern crisis of meaning, how Elon’s mission-driven approach directly correlates with outsized success, the price you have to pay for the outcomes you want, and why being useful to others is the simplest framework for a fulfilling life. In This Episode, We Cover: (02:41) High effort optimism and maniacal urgency (06:26) Wrestling with “Am I working on the right thing?” (08:08) The universal human desire for purposeful work (11:28) “Be Useful” (15:04) “Create something useful, money will be the result” (17:07) How Elon dragged the market into his vision (zero people asked for an electric car) (20:12) The line between obsession and self-destruction (24:23) The price tag of success (Charlie Munger) (33:13) “I know more about manufacturing than anyone alive” (36:39) What "the Elon filter” reveals about people (41:32) 10 credible near-death experiences for Tesla and SpaceX (47:45) Making one million Musks (Eric’s goal for this book) (50:24) Don’t separate yourself from the impact of your work🤝 Connect with Eric Jorgenson: → Eric's LinkedIn: https://www.linkedin.com/in/erjorgenson/ [https://www.linkedin.com/in/erjorgenson/] → Eric's Twitter: https://x.com/EricJorgenson [https://x.com/EricJorgenson] → Eric's Website: https://ejorgenson.com [https://ejorgenson.com] → Scribe Media: https://scribemedia.com [https://scribemedia.com] → The Book of Elon: https://elonmuskbook.org [https://elonmuskbook.org] 📚 Eric's Other Books: → The Almanack of Naval Ravikant: https://www.navalmanack.com/ [https://www.navalmanack.com/] → The Anthology of Balaji: https://balajisanthology.com/ [https://balajisanthology.com/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com [https://louisshulmanpod.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄

Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building. In This Episode, We Cover: (05:39) Evolving Tricycle Day’s Business Model (08:04) Growing Subscribers with Brute Force (11:08) Newsletter Formats: Roundup vs. Q&A (16:36) Turning Readers into a Community (22:19) Upstream Marketing: From Problem to Solution (28:06) Email Deliverability & Censorship Battles (34:00) Customizing Your Community Platform (39:22) Using Events to Build Your Brand (45:01) The MDMA Therapy Approval Rollercoaster This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com [https://louisshulmanpod.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Maximizing Newsletter Sponsorships with Dan Barry

Dan Barry’s Ad Sales as a Service helps media brands (especially newsletters) land more direct sponsorships and ad deals. In this episode, Dan reveals the three biggest pitching mistakes and their simple fixes that will maximize your sponsorship ROI. Chapters: (00:00) Three Sponsorship Mistakes to Avoid (05:33) Why Newsletter Sponsorships Stand Out (10:53) Earning Sponsor Trust Quickly (20:39) The Best Time to Monetize (26:07) Essential Sales Skills for Sponsorship Pitches (31:35) Boosting CPMs (37:02) Low-Budget Marketing Hacks (43:33) Crafting High-Conversion Lead Magnets This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com [https://louisshulmanpod.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks

Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it. Chapters: (02:04) Launching The Follow Up with the "Early Referral" Experiment (07:42) Scaling with Paid Ads: Facebook & Twitter Tactics (10:33) Owning Local Distribution (21:22) Learning From Reader Replies (30:00) Debriefing Virality vs Audience Fit (35:00) Newsletter Advertising for Brand Marketing (42:11) Content Lessons from the Wolf of Wall Street Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Nic Conley: → Nic Conley's LinkedIn: https://www.linkedin.com/in/nicholasaconley/ → Nic Conley's IG: https://www.instagram.com/itsnicconley/ → Nic Conley's Twitter: https://x.com/niconley → Nic Conley's YouTube: https://www.youtube.com/channel/UCj88BHCCZgiBYNv4QryNEdQ Read The Follow Up: → The Follow Up's LinkedIn: https://www.linkedin.com/company/the-follow-up/ → The Follow Up's Website: https://www.jointhefollowup.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com [https://louisshulmanpod.substack.com?utm_medium=podcast&utm_campaign=CTA_1]