The Mark Schulein Passion Project

#78 - Thom McElroy. Surfer. Entrepreneur, Creative Visionary & Co-Founder of Volcom.

1 h 41 min · 17. apr. 2026
episode #78 - Thom McElroy. Surfer. Entrepreneur, Creative Visionary & Co-Founder of Volcom. cover

Beskrivelse

If you have been involved in surf, skate or snow sports in the last three decades; you’ve been impacted by Thom McElroy.   Thom stands as one of the most influential creative minds to emerge from modern surf culture. Along with Volcom founder Richard Woolcot and co-founder Tucker Hall, he helped redefine what a surf brand could be. And helped shoot it to the moon.   With a background in graphic design and marketing (and his own firm McElroy Communications) Thom was working with other leading surf industry brands while he quietly helped to build Volcom into one of the biggest action sport brands in the world. And… he helped infuse it with an identity that blended surf, skate, snow, music, and art. His work created trends, changed the energy of youth culture and  inspired a generation to think differently about creativity and individuality… in and out of the water.   Thom has always had a clear belief in the importance of culture, following his gut, surrounding himself with great people, mentors and mentoring; while staying committed to surfing every day… still to this day. He championed, and employed athletes, artists, and creatives who embodied originality over conformity, pursued working and playing hard, while helping elevate Volcom and many, many other brands, on the global stage.   For much of the outside world, Thom McElroy may not be a well known name; but if you are in the inner circle of the action sports industries, you absolutely know, or know of Thom.   Today Thom is a prolific mentor, board of director member, community member, prone paddler, family man and a full on surf turkey. It’s an amazing story of working your tail off, loving what you do, and making an impact on those around you… and on some of the biggest brands in the world.   0:00 – “Introducing Thom McElroy & Episode Overview” 2:25 – Thom’s Background & Early Journey 7:10 – Key Turning Points in His Career 12:05 – Challenges Faced & Lessons Learned 17:20 – Building Experience & Developing Skills 22:40 – Mindset, Discipline & Consistency 28:05 – Navigating Pressure & Decision-Making 33:30 – What Separates High Performers 38:55 – Personal Growth & Long-Term Perspective 44:20 – Advice for Those Starting Out 49:45 – What’s Next & Future Vision 55:10 – Final Thoughts & Takeaways

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Dr. Milica McDowell wants you to move and move well.  Dr. Milica is a Doctor of Physical Therapy, entrepreneur, educator, and USA Today national bestselling author who has spent more than two decades helping people move better, feel better, and live healthier lives. Dr. McDowell specializes in helping people build strength, mobility, resilience, and longevity and has worked with everyone from individuals recovering from injury and chronic pain to high performers seeking to optimize their health, performance and quality of life. Dr. McDowell holds degrees in Exercise Physiology, Health Promotion, Physical Therapy, and a Doctorate in Physical Therapy. She has served as a university faculty member, delivered more than 300 professional lectures across the country, developed medical education programs used worldwide, and founded multiple companies in healthcare, fitness, and sports performance. In 2023 she was recognized as one of the  Top 50 Women in Healthcare. And because that is not enough, she is currently getting her MBA at USC.  Her book, Walk: Rediscover the most natural way to boost your heath and longevity; one step at a time co-authored with renowned gait expert Dr. Courtney Conley, has quickly become a USA Today national bestseller and shines a bright light on one of the most powerful, and overlooked tools for improving health: walking. Ironically, in the UK the title is a bit different; Walk; Your Life Depends on It. Direct. I like it. Dr. Milica is as cool as they come and has a clear and singular goal of helping everyone live their best lives. When you think of doctors that you want to work with because of the way the care they give, the way they engage, their bedside manner and how they lead by example; you’re thinking of Dr. Milica McDowell.  0:00 – “Introducing Milicia McDowell & Her Journey” 3:05 – Early Influences & Finding Her Passion 8:20 – Building a Career Around Health & Performance 14:10 – Lessons Learned From Working With Athletes 20:00 – Movement, Longevity & Staying Active for Life 26:15 – Common Mistakes People Make With Their Health 32:05 – The Mindset Behind Sustainable Success 38:10 – Overcoming Challenges & Adapting Through Change 44:20 – Coaching, Education & Empowering Others 50:15 – Advice for Improving Health at Any Age 56:30 – What’s Next & Future Goals 1:02:10 – Final Reflections & Closing Thoughts

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#79 - “Big Tony” Alvarez. Know Your Rootz

Big Tony. For thirty years, that’s all I had known him as and I’m guessing I’m not alone. Like “The Rock”, Sting, or Bono, he doesn’t need more than one name. “Big Tony” is enough. It carries weight. It means something; and it fits. But behind the name is the man: Tony “Big Tony” Alvarez. And while a lot of people know the name, far fewer know the full story. The truth is, his path is deeper, broader, and more impactful than most would expect; and certainly more than I knew. The accomplishments span decades and the stories behind them are even better. As Tony tells it, he’s lived two thirty-year careers running in parallel. One in the surf world where he held many roles; always grinding,  building brands, at the biggest names, and leaving his mark across the industry and the people. The other path; in personal security, water safety, and training; teaching discipline, awareness, and protection at the highest levels.  Two paths. One mindset: show up, do the work, make a positive impact, leave it better than you found it & live with mana. Today, Big Tony Alvarez leads a life grounded with a commitment to Honor. Courage and Protection.  He’s proof that where you start doesn’t define where you finish. From a kid with very little to a respected and accomplished leader forged by discipline, culture, determination (and fun) in and out of the water. His story is about staying true to who you are, pursuing what drives you, and never bending to expectations that don’t fit. Know Your Rootz. That’s how you build something that lasts. 0:00 – “Introducing Big Tony & Episode Overview” 2:30 – Tony’s Background & Early Life 7:15 – How the Journey Started 12:05 – Key Turning Points & Breakthrough Moments 17:20 – Challenges Faced & Lessons Learned 22:45 – Building Discipline & Staying Consistent 28:10 – Mindset, Pressure & Decision-Making 33:40 – What Separates Winners From Everyone Else 39:05 – Personal Growth & Evolving Perspective 44:30 – Advice for the Next Generation 49:50 – What’s Next & Future Vision 55:15 – Final Thoughts & Closing Takeaways

1. maj 20261 h 41 min
episode #78 - Thom McElroy. Surfer. Entrepreneur, Creative Visionary & Co-Founder of Volcom. cover

#78 - Thom McElroy. Surfer. Entrepreneur, Creative Visionary & Co-Founder of Volcom.

If you have been involved in surf, skate or snow sports in the last three decades; you’ve been impacted by Thom McElroy.   Thom stands as one of the most influential creative minds to emerge from modern surf culture. Along with Volcom founder Richard Woolcot and co-founder Tucker Hall, he helped redefine what a surf brand could be. And helped shoot it to the moon.   With a background in graphic design and marketing (and his own firm McElroy Communications) Thom was working with other leading surf industry brands while he quietly helped to build Volcom into one of the biggest action sport brands in the world. And… he helped infuse it with an identity that blended surf, skate, snow, music, and art. His work created trends, changed the energy of youth culture and  inspired a generation to think differently about creativity and individuality… in and out of the water.   Thom has always had a clear belief in the importance of culture, following his gut, surrounding himself with great people, mentors and mentoring; while staying committed to surfing every day… still to this day. He championed, and employed athletes, artists, and creatives who embodied originality over conformity, pursued working and playing hard, while helping elevate Volcom and many, many other brands, on the global stage.   For much of the outside world, Thom McElroy may not be a well known name; but if you are in the inner circle of the action sports industries, you absolutely know, or know of Thom.   Today Thom is a prolific mentor, board of director member, community member, prone paddler, family man and a full on surf turkey. It’s an amazing story of working your tail off, loving what you do, and making an impact on those around you… and on some of the biggest brands in the world.   0:00 – “Introducing Thom McElroy & Episode Overview” 2:25 – Thom’s Background & Early Journey 7:10 – Key Turning Points in His Career 12:05 – Challenges Faced & Lessons Learned 17:20 – Building Experience & Developing Skills 22:40 – Mindset, Discipline & Consistency 28:05 – Navigating Pressure & Decision-Making 33:30 – What Separates High Performers 38:55 – Personal Growth & Long-Term Perspective 44:20 – Advice for Those Starting Out 49:45 – What’s Next & Future Vision 55:10 – Final Thoughts & Takeaways

17. apr. 20261 h 41 min