The Marketing Gateway

Understanding CRM (Customer Relationship Managment) (Episode 137 - The Marketing Gateway Podcast)

18 min · 23. juni 2026
Billede af episoden Understanding CRM (Customer Relationship Managment) (Episode 137 - The Marketing Gateway Podcast)

Beskrivelse

You may remember us talking about some abriviations in some of our earlier episodes. Here's some more! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/ [https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/] https://crmswitch.com/crm-industry/crm-industry-history/ [https://crmswitch.com/crm-industry/crm-industry-history/] https://fitsmallbusiness.com/history-of-crm/#early-1990s [https://fitsmallbusiness.com/history-of-crm/#early-1990s] https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/ [https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/] https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false [https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false] https://en.wikipedia.org/wiki/Comparison_of_CRM_systems [https://en.wikipedia.org/wiki/Comparison_of_CRM_systems] https://www.salesforce.com/crm/headless-crm/ [https://www.salesforce.com/crm/headless-crm/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

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What can we say? Sometimes we get it right, and sometimes we don't. Luckily, we have no skin in the game! SOURCES   https://www.kantar.com/Campaigns/Marketing-Trends [https://www.kantar.com/Campaigns/Marketing-Trends]   https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2026.html [https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2026.html]   https://www.coursera.org/articles/marketing-trends [https://www.coursera.org/articles/marketing-trends]   https://www.gartner.com/en/articles/future-of-marketing [https://www.gartner.com/en/articles/future-of-marketing]   https://www.ama.org/wp-content/uploads/2025/12/Executive_Summary-AMA-2026-Future_Trends_in_Marketing.pdf [https://www.ama.org/wp-content/uploads/2025/12/Executive_Summary-AMA-2026-Future_Trends_in_Marketing.pdf]   https://futurism.com/artificial-intelligence/openai-shutting-down-browser [https://futurism.com/artificial-intelligence/openai-shutting-down-browser]   https://www.vogue.com/article/you-cannot-trust-a-machine-the-ai-consumer-perception-survey [https://www.vogue.com/article/you-cannot-trust-a-machine-the-ai-consumer-perception-survey]   https://www.pangram.com/blog/ai-in-your-feed?utm_source=substack&utm_medium=email [https://www.pangram.com/blog/ai-in-your-feed?utm_source=substack&utm_medium=email] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

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Are you going to be the shark fighting for other fish, or the shark that finds a new feeding ground? This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://www.blueoceanstrategy.com/blog/7-powerful-blue-ocean-strategy-examples/ [https://www.blueoceanstrategy.com/blog/7-powerful-blue-ocean-strategy-examples/]   https://voodoodoughnut.com/weddings/ [https://voodoodoughnut.com/weddings/]   https://www.blueoceanstrategy.com/tools/six-paths-framework/ [https://www.blueoceanstrategy.com/tools/six-paths-framework/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

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Who doesn't love a good buffet?! Apperently a lot of people! SOURCES   https://www.mashed.com/1344919/untold-history-all-you-can-eat-buffets/ [https://www.mashed.com/1344919/untold-history-all-you-can-eat-buffets/]   https://justdiprecipes.com/a-definite-history-of-all-you-can-eat-buffets/ [https://justdiprecipes.com/a-definite-history-of-all-you-can-eat-buffets/]   https://www.cookist.com/a-palates-journey-the-rich-history-of-all-you-can-eat-buffets/ [https://www.cookist.com/a-palates-journey-the-rich-history-of-all-you-can-eat-buffets/]   https://www.thetakeout.com/1714460/origin-buffets-history-explained/ [https://www.thetakeout.com/1714460/origin-buffets-history-explained/]   https://www.nrn.com/fast-casual/panera-s-unlimited-sip-club-will-no-longer-be-unlimited [https://www.nrn.com/fast-casual/panera-s-unlimited-sip-club-will-no-longer-be-unlimited]   https://www.tastingtable.com/1943624/all-you-can-eat-buffets-city-las-vegas/ [https://www.tastingtable.com/1943624/all-you-can-eat-buffets-city-las-vegas/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

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Disney jumped on the streaming service bandwagon, but is worth it to keep it going? This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://www.msn.com/en-us/money/companies/disneys-move-to-merge-hulu-into-disney-could-save-company-billions-of-dollars/ar-AA1KaDKP [https://www.msn.com/en-us/money/companies/disneys-move-to-merge-hulu-into-disney-could-save-company-billions-of-dollars/ar-AA1KaDKP]   https://www.forbes.com/sites/greatspeculations/2025/11/18/disneys-200-billion-plot-twist-streaming-the-real-magic/ [https://www.forbes.com/sites/greatspeculations/2025/11/18/disneys-200-billion-plot-twist-streaming-the-real-magic/]   https://finance.yahoo.com/media-advertising/articles/ditching-streaming-could-boost-disney-121346478.html [https://finance.yahoo.com/media-advertising/articles/ditching-streaming-could-boost-disney-121346478.html]   https://www.forbes.com/sites/dbloom/2026/07/13/should-disney-get-out-of-streaming-or-double-down-on-distribution/ [https://www.forbes.com/sites/dbloom/2026/07/13/should-disney-get-out-of-streaming-or-double-down-on-distribution/]   https://www.cleveland.com/news/2026/07/major-streaming-service-considers-free-ad-supported-plan.html [https://www.cleveland.com/news/2026/07/major-streaming-service-considers-free-ad-supported-plan.html]   https://collider.com/disney-plus-free-streaming-tier-update/ [https://collider.com/disney-plus-free-streaming-tier-update/]   https://www.digitaltrends.com/home-theater/most-popular-streaming-services-by-subscribers/ [https://www.digitaltrends.com/home-theater/most-popular-streaming-services-by-subscribers/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

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Get your lemonade here! This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

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