The Marketing Gateway

Why Choices Matter In Marketing (Episode 132 - The Marketing Gateway Podcast)

The burden of choice for consumers could mean big bucks for your business! SOURCES https://www.livescience.com/physics-mathematics/physicist-richard-feynmans-forgotten-notes-on-the-restaurant-problem-finally-deciphered-after-50-years?utm_source=firefox-newtab-en-us [https://www.livescience.com/physics-mathematics/physicist-richard-feynmans-forgotten-notes-on-the-restaurant-problem-finally-deciphered-after-50-years?utm_source=firefox-newtab-en-us] https://www.pnas.org/doi/10.1073/pnas.2509612123 [https://www.pnas.org/doi/10.1073/pnas.2509612123] https://marketingwithdave.com/the-paradox-of-choice-in-marketing-fewer-options-more-sales/ [https://marketingwithdave.com/the-paradox-of-choice-in-marketing-fewer-options-more-sales/] https://www.business.com/articles/the-psychology-of-choice-and-how-your-startup-can-leverage-it/ [https://www.business.com/articles/the-psychology-of-choice-and-how-your-startup-can-leverage-it/] https://www.hbs.edu/ris/Publication%20Files/16-037_eb512e96-28d6-4c02-a7a9-39b52db95b00.pdf [https://www.hbs.edu/ris/Publication%20Files/16-037_eb512e96-28d6-4c02-a7a9-39b52db95b00.pdf] https://academic.oup.com/pnasnexus/article/4/11/pgaf287/8313348?login=false [https://academic.oup.com/pnasnexus/article/4/11/pgaf287/8313348?login=false]   This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

How I Wound Up In A Capybara Cafe (Episode 131 - The Marketing Gateway Podcast)

Capybaras, sloths, and armadillos, oh my! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.researchgate.net/publication/338243592_Theme_Park_Experience_Factors_Explaining_Amount_of_Pleasure_from_a_Visit_Time_Allocation_for_Activities_Perceived_Value_Queuing_Quality_Satisfaction_and_Loyalty [https://www.researchgate.net/publication/338243592_Theme_Park_Experience_Factors_Explaining_Amount_of_Pleasure_from_a_Visit_Time_Allocation_for_Activities_Perceived_Value_Queuing_Quality_Satisfaction_and_Loyalty] https://www.tandfonline.com/doi/full/10.1080/10941660802048480 [https://www.tandfonline.com/doi/full/10.1080/10941660802048480] https://slate.com/technology/2026/05/capybara-brazil-cute-animal-cafe-baby-what-is.html?utm_source=firefox-newtab-en-us [https://slate.com/technology/2026/05/capybara-brazil-cute-animal-cafe-baby-what-is.html?utm_source=firefox-newtab-en-us] https://www.mypanhandle.com/news/local-news/bay-county/wild-encounters-capybara-cafe-opens-in-panama-city-beach/ [https://www.mypanhandle.com/news/local-news/bay-county/wild-encounters-capybara-cafe-opens-in-panama-city-beach/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Interview with Burl Stamp Part 2 (Episode 130 - The Marketing Gateway Podcast)

And here we go with part 2 of our chat with Burl! About Burl: Burl Stamp, FACHE, is a seasoned executive, sought-after speaker, and thought leader on workforce culture and leadership. Burl’s message on employee and customer engagement is practical, thought-provoking, and inspiring. Recent presentations focus primarily on the current workforce shortages in many industries, including solid strategies to reduce turnover and burnout. He is the President/Founder of Stamp & Chase, a St. Louis-based firm that partners with large to mid-size organizations to improve performance by focusing on the engagement and development of an organization’s people. Prior to launching Stamp & Chase, he served several leading health care organizations in executive roles, including president/CEO of Phoenix Children’s Hospital, VP of Clinical Services Development for BJC HealthCare, and VP of Strategic Planning & Marketing for St. Louis Children's Hospital. He is also one of the co-founders of Aegis Digital Health, a technology start-up launched by BioSTL. Burl’s newest book, “Becoming a Better Boss,” focuses on why great bosses matter to organizational success and how companies can better support and development them. He is a faculty member of the American College of Healthcare Executives and has served on the Board of Directors of Mercy Southeast (a regional health system serving southeast Missouri and southern Illinois) and the Society for Healthcare Strategy & Market Development of the American Hospital Association. Burl received his MBA from the Olin School of Business at Washington University and his BSBA in Marketing and Communications from Southeast Missouri State University. He is a frequent speaker on leadership, change management, communication, organizational culture, and business development strategy. Contact Burl:linkedin.com/in/burlstamp [http://linkedin.com/in/burlstamp] Burl's YouTube: @stampchase2415 Burl's Plug: https://stampandchase.com/ [https://stampandchase.com/] Burl's Book: https://a.co/d/07aJJF6k [https://a.co/d/07aJJF6k] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Interview with Burl Stamp Part 1 (Episode 129 - The Marketing Gateway Podcast)

Today we are speaking with Burl Stamp! Today we are talking a bit about him, but tomorrow we will be discussing his book! You don't want to miss it! About Burl: Burl Stamp, FACHE, is a seasoned executive, sought-after speaker, and thought leader on workforce culture and leadership. Burl’s message on employee and customer engagement is practical, thought-provoking, and inspiring. Recent presentations focus primarily on the current workforce shortages in many industries, including solid strategies to reduce turnover and burnout. He is the President/Founder of Stamp & Chase, a St. Louis-based firm that partners with large to mid-size organizations to improve performance by focusing on the engagement and development of an organization’s people. Prior to launching Stamp & Chase, he served several leading health care organizations in executive roles, including president/CEO of Phoenix Children’s Hospital, VP of Clinical Services Development for BJC HealthCare, and VP of Strategic Planning & Marketing for St. Louis Children's Hospital. He is also one of the co-founders of Aegis Digital Health, a technology start-up launched by BioSTL. Burl’s newest book, “Becoming a Better Boss,” focuses on why great bosses matter to organizational success and how companies can better support and development them. He is a faculty member of the American College of Healthcare Executives and has served on the Board of Directors of Mercy Southeast (a regional health system serving southeast Missouri and southern Illinois) and the Society for Healthcare Strategy & Market Development of the American Hospital Association. Burl received his MBA from the Olin School of Business at Washington University and his BSBA in Marketing and Communications from Southeast Missouri State University. He is a frequent speaker on leadership, change management, communication, organizational culture, and business development strategy. ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Interview with Betsy Sampson (Episode 128 - The Marketing Gateway Podast)

Today we are back with another great interview! We are talking with Betsy Sampson! We had the peasure of meeting her a MDMC a few weeks ago and we are happy ot have her on! About Betsy: Elizabeth 'Betsy' Sampson began her marbling journey after winning the Chancellor's Award for Staff Excellence at UMSL, which came with a stipend. She used her winnings to take art classes and one of the media she chose to learn was paper marbling. What began as a fascination of marbled paper first seen in library books brought home as a child grew into a passion for art marbling. She opened MarbLou Art in 2023, a home-based studio where she creates original marbled papers and applies marbling techniques to a variety of objects. Betsy's plugs: https://www.centralprint.org/introduction-to-paper-marbling [https://www.centralprint.org/introduction-to-paper-marbling] Contact Betsy: https://www.linkedin.com/in/elizabeth-sampson-97808a6/ [https://www.linkedin.com/in/elizabeth-sampson-97808a6/] Twitter/X: EASampson Instagram: EA_Sampson ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.