Chapter 2 Episode 18: Marketing The Unseen with Kuda Ngoma

Episode 21: Managing Campaigns with Kasongo Nyakaula

In this episode titled "Managing Campaigns", we sit down with Kasongo Nyakaula, a communications and digital marketing professional, to unpack what it takes to plan and execute campaigns that drive real results. 🎧 Available on: ▶️ YouTube 🎧 Spotify 🎧 AfriPods 🍏 Apple Podcasts 🔍 In this conversation, we cover:    •   Understanding the difference between a campaign and regular content    •   Building a content strategy that works in the African context    •   Choosing the right platforms and messages for your audience    •   Real-life campaign lessons — the wins and the misses    •   How to measure success and improve future efforts ✅ Whether you're in marketing, communications, media, or social impact — this episode is packed with practical insights you can use. 📌 Don't forget to: 👍 Like 💬 Comment 🔔 Subscribe …and share with someone who needs to hear this.

Episode 20: Marketing for NGOs

What does it mean to market when your product isn't profit, but purpose? In this episode of the Marketing Pulse Podcast, we sit down with Faith Kaoma Kabeleka, a dynamic CEO and advocate for youth, health, and gender equity. With her deep experience leading one of Zambia's most influential nonprofit organizations, she unpacks what marketing looks like in the nonprofit world — and why it's more relevant than ever. 🔍 Inside this episode: The one word Faith would use to describe today's marketing landscape Top 3 trends NGOs (and businesses!) can't afford to ignore Real-life examples of campaigns that got it right Key challenges facing nonprofit marketers How storytelling and community trust remain central Lessons from Faith's own marketing journey If you're trying to communicate purpose, build communities, and drive meaningful change — this conversation will equip and inspire you. 🎧 Available on: YouTube, Spotify, Afripods and Apple Podcasts 👉 Don't forget to subscribe and drop a comment with your favorite insight!

Episode 19: Content Marketing: Creating Value before the Sale

In this episode of the Marketing Pulse Podcast, we dive into one of the most powerful tools in the modern marketer's toolkit: Content Marketing. What exactly is content marketing? Why does it matter in today's digital world? How do you create content that actually connects with your audience and converts? Whether you're a small business owner, a marketing student, or a seasoned brand strategist, this conversation will help you understand how to:    •   Build trust through valuable content    •   Align your content with your customer's journey    •   Choose the right formats for your audience    •   Avoid the common content mistakes    •   Market smarter, not harder We break it all down, from strategy to storytelling with relatable examples and practical insights for anyone trying to stand out in a noisy digital world. Available on: ✅ Spotify, AfriPods, Apple Podcasts, YouTube Don't forget to like, share, comment, and subscribe for more episodes that bring marketing home. Hit the notification bell so you never miss an update!

Chapter 2 Episode 18: Marketing The Unseen with Kuda Ngoma

How do you market something people can't touch, feel, or instantly benefit from—like insurance? In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance. We unpack:    •   The psychology behind marketing unsought products    •   Creative ways to build trust in skeptical markets    •   Why storytelling and education are critical tools    •   Lessons from real campaigns that worked (and some that didn't) If you're in the business of selling the invisible—this episode is for you. Listen now on: Spotify | Apple Podcasts | YouTube Don't forget to subscribe and share!

Chapter 2 Episode 17: The Art of Service Recovery

In this powerful episode of The Marketing Pulse Podcast, we dive deep into the art of service recovery — how brands can turn a customer's negative experience into a lasting positive impression. We explore:    •   Why service recovery is critical for brand loyalty    •   Practical steps to handle complaints professionally    •   Real-life examples of brands that recovered brilliantly (and those that didn't)    •   How marketing and customer service teams can work together to rebuild trust Mistakes happen — but how you respond makes all the difference. Tune in, learn, and sharpen your customer service skills! Available on: Spotify | Apple Podcasts | YouTube Subscribe for more marketing insights every Two weeks!