THE MINISTRY MBA: Marketing 601

THE MINISTRY MBA: Research & Development 601

While most churches do not have formal R&D departments, the chapter outlines practical ways to foster creativity and innovation without significant resources. Key strategies include conducting brainstorming sessions, forming innovation teams, and redefining failure as an opportunity to learn and grow. By encouraging an innovative culture, church leaders can more effectively identify areas of tension and create new, relevant ministry solutions.

THE MINISTRY MBA: Change Management 601

The chapter explores the essential strategies for leading and managing change within a church context. Successful leadership requires managing organizational processes and guiding people through the emotional and psychological transitions that accompany change. Understanding the difference is what makes change possible.

THE MARKETING MBA: Information Technology 601

The chapter breaks down three critical areas where technology can greatly benefit church leadership: efficient operations, informed decision-making, and remaining competitive through digital engagement.

THE MINISTRY MBA: Marketing 601

The course explains that churches should prioritize engagement and discipleship by focusing on individuals’ needs rather than just promoting events or services. Storytelling is highlighted as a powerful tool to share the church’s mission and impact through real-life narratives, visuals, and consistent messaging.

THE MINISTRY MBA: Human Resources 601

This chapter emphasizes the critical role that effective human resource management (HRM) plays in a church’s success. Churches, like any organization, rely on their people—staff and volunteers—to fulfill their mission. The chapter covers essential HR practices that church leaders must master, including recruiting, training, developing, and retaining the right people to build a healthy and productive ministry team.