The MM+M Podcast

The 2025 MM+M Women of Distinction [https://www.mmmwomenofdistinction.com/] ceremony is here! Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec. We also recognize our Women to Watch [https://www.mmm-online.com/women-of-distinction/women-of-distinction-2025/] – the ascendant talent who will come to leave their stamp on the industry sooner than later. In this two-fer episode, you’ll hear pharma editor Lecia Bushak [https://www.linkedin.com/in/lecia-bushak-2a5a1513] interview Deileta Kamhunga [https://www.mmm-online.com/women-of-distinction/woman-of-distinction-2025-deileta-kamhunga/], VP of partnerships at MD Newsline. Then, reporter Heerea Rikhraj [https://www.linkedin.com/in/heerea-kaur-rikhraj-5027bb11b/] speaks with Jani Hegarty [https://www.mmm-online.com/?p=124961], CEO and founder, The HWP Group.  Stay tuned at the end for some important updates about the release of the  2025 MM+M Agency 100 [https://www.mmm-online.com/news/mmm-launches-the-2025-agency-100/] list, which will go live next week. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj [https://www.linkedin.com/in/heerea-kaur-rikhraj-5027bb11b/] sits down with Sheldon Zhai [https://www.mmm-online.com/?p=122107], president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop. Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news.  Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus [https://www.linkedin.com/in/corina-dutcus-md-52930b31] speaks with Pharma Editor Lecia Bushak [https://www.linkedin.com/in/lecia-bushak-2a5a1513] to preview the annual oncology megaconference. Additionally, we dive into some data from the upcoming 2025 MM+M Agency 100 list, namely the representation of women at the C-suite level of leading medical marketing agencies.  Also, don’t forget to register to attend the 2025 Women of Distinction event [https://www.mmmwomenofdistinction.com/] on June 3 in New York. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

Jon Nelson [https://www.linkedin.com/in/jon-nelson-95749837] first appeared in MM+M’s coverage in December 2021 when he penned an op-ed [https://www.mmm-online.com/home/opinion/i-am-a-medical-marketing-professional-who-suffers-from-mental-illness/] about his patient journey with mental illness. Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness. Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien [https://www.linkedin.com/in/imjackobrien] about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process. And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season. The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org [http://988lifeline.org] for crisis chat services or for more information. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]