Man's best friend in creating executive content

Man's best friend in creating executive content

A year ago, I dreamed of a Dalmation. His name was Inkwell. Whenever you called his name, he would be ready to fetch a frisbee, a football, or a piece of content. :) You would just tell him what’s been going on during your week, maybe something you read in the New York Times, or even a funny tale of a pitch gone wrong. After a few minutes, Inkwell would take your content to its fellow writing companion (yours truly). The writer would take the transcript and toil over it like he normally does with his clients, and then send it back to you. With the only effort being a brief conversation with Inkwell, you’d have 8-10 posts that were ready to outshine and outclass the competition. Investors, team members, and potential customers would think to themselves, “Mrs. CEO really knows her stuff. We need to follow her!” .. To sign up, just say Inkwell to this email or we can talk through it. You can get time with me at thoughtleadertoday.com [https://www.thoughtleadertoday.com/]. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe [https://morgansnyder.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Designing Your Executive Brand

What I want to talk about today takes the operating discipline you already use in other areas of your business and points it at yourself. I want you to imagine what it would be like to treat your personal brand like you would your company brand. What the best agencies in the world would do with your brand I don’t know if you’ve ever thought about something like this but: What would it look like if you handed your brand to the best creative agencies in the world? I’m just an ad nerd so I’ve been thinking about it for thought leader today. Each of these agencies would apply their unique operating philosophy, so I did a little digging and discovered what that was and boiled it down to a short list for you. I think these principles are equally important on the executive level as the company level. .. come and say hi at thoughtleadertoday.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe [https://morgansnyder.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

You Should Absolutely Care About Being LinkedIn Famous

Five months ago, I wrote about my run-in with David (name changed), a CEO I thought would be the perfect fit for my work. He didn’t have much going on when it came to his social media presence. I did a small amount of research into his business. It seemed like his ideal clients were on LinkedIn, and would react positively to David becoming more active online. And, based on the stage of his company, hiring little old me didn’t seem like it would be much of a burden. Getting him one client would probably pay for a year of service. His response to my proposal was less than enthusiastic: "Morgan, thanks for the offer. But being LinkedIn Famous isn’t on the bingo card this year. I really need to focus." .. Come and say hi at thoughtleadertoday.com 👋 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe [https://morgansnyder.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

My Son Asks an Important Question

Every day starts and ends my office. Let me tell you about it. .. Come and say hi at thoughtleadertoday.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe [https://morgansnyder.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

In Defense of Linkedin Influencers

You’re listening to The Morgan Snyder Show, the podcast for C-Suiters and Senior Leaders looking to get a competitive edge through publishing. Before I get going, a quick word from today’s sponsor, Taelor. You’ve got a big meeting, a speaking gig, maybe a client dinner, and the last thing on your mind is figuring out what to wear. That’s exactly what Taelor handles. A real stylist learns your lifestyle, picks your outfits, and ships them to your door every month. You wear them, send them back. They take care of everything else. No shopping, no laundry, none of it. Head to taelor.style [http://taelor.style] and use code MORGAN25 for $25 off your first month. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe [https://morgansnyder.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]