The People of Digital Marketing
Gratis podcast

The People of Digital Marketing

Podcast af Kenny Soto

This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader! In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer. 

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Alle episoder

160 episoder
episode Advice every marketer needs to know before joining a new team with Allie Smith - Episode #156 artwork
Advice every marketer needs to know before joining a new team with Allie Smith - Episode #156
Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io [http://Sequel.io], a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.  Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day! Questions and topics we covered include: * The qualities in a team/company that Allie looks at before deciding to join them… * Why it’s ok to (and how to) evaluate a company's leadership team before accepting an offer * What are the pros and cons of working directly under the founder/CEO? * Why is it important to make yourself visible at work? * How to do “Self Check-Ins” * Why it’s important to evaluate the product or service that a company is selling before accepting a job offer * Should marketers specialize or be generalists? And more! Connect with Allie on LinkedIn - https://www.linkedin.com/in/alexandra-smith223/ [https://www.linkedin.com/in/alexandra-smith223/] You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ [https://www.linkedin.com/in/kennysoto/] Bonus Resources Check out Allie’s Job Search Tracker template: https://l.linklyhq.com/l/1jeDq [https://l.linklyhq.com/l/1jeDq]  Check out her Career Goals template: https://l.linklyhq.com/l/1jeq5 [https://l.linklyhq.com/l/1jeq5] Work Results template: https://l.linklyhq.com/l/1jeq1 [https://l.linklyhq.com/l/1jeq1] Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com [http://www.davidcuttermusic.com]
08. jul. 2024 - 34 min
episode The MTaaS (Marketing Team as a Service) with Nathan Yeung - Episode #155 artwork
The MTaaS (Marketing Team as a Service) with Nathan Yeung - Episode #155
Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market.  “You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.” Questions and topics we covered: * How Nathan’s past experience as a VP of Finance makes him a better marketing leader * How would you suggest people find good marketers? How do we make ourselves a “good marketer?” * What is the most important thing to know when it comes to implementing marketing as a function? * How long does it take for marketing to become effective?  * What’s the #1 thing you would do in any company as a marketing leader? * Paying for ops and paying for creative = why it’s necessary * How to build a marketing team from scratch * How to avoid getting laid off as a marketer? Is it even possible? Connect with Nathan via LinkedIn at - https://www.linkedin.com/in/yeungnathan/ [https://www.linkedin.com/in/yeungnathan/] You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ [https://www.linkedin.com/in/kennysoto/] Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com [http://www.davidcuttermusic.com]
21. jun. 2024 - 35 min
episode Bonus Episode: The Future of SEO…🔍 - Episode #154 artwork
Bonus Episode: The Future of SEO…🔍 - Episode #154
This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It’s hard to predict what will happen in the future but, there are some things I’m willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel. What are your thoughts? How is your team preparing for the future when it comes to SEO?  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ [https://www.linkedin.com/in/kennysoto/] Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com [http://www.davidcuttermusic.com]
11. jun. 2024 - 11 min
episode Let’s Make Content Repurposing Simple with Justin Simon - Episode #153 artwork
Let’s Make Content Repurposing Simple with Justin Simon - Episode #153
Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap.  Questions and topics we covered include: * Justin’s origin story from experiencing a 2022 tech layoff to diving into solopreneurship * How to manage creating content at scale * Why is content distribution a challenge for most B2B businesses? * The rookie mistakes Justin wishes he knew about before becoming a content marketer * How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks about marketing * Justin’s content marketing tools And more! Connect with Justin via LinkedIn at - https://www.linkedin.com/in/justincsimon/ [https://www.linkedin.com/in/justincsimon/]  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ [https://www.linkedin.com/in/kennysoto/] You can check out Justin’s newsletter here - https://news.justinsimon.co/ [https://news.justinsimon.co/] You can check out Justin’s content repurposing course here - https://contentrepurposingroadmap.com/ [https://contentrepurposingroadmap.com/] Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com [http://www.davidcuttermusic.com]
23. maj 2024 - 45 min
episode Marketing As An Extension Of R&D and How To “Pass Your Legos” with Melissa Moody - Episode #152 artwork
Marketing As An Extension Of R&D and How To “Pass Your Legos” with Melissa Moody - Episode #152
“No one will slap your hand for saying, ‘I want to hear from customers more often.’” Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so [http://Match.so]. Questions and topics we covered include: * Lessons in marketing while working at Google * The Founder/CMO dynamic * The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader?  * Why the marketing team needs to own research and development * The value of customer advisory boards (CABs) * Challenges of working within small marketing teams * What Melissa has learned from hosting her own marketing podcast * How to scale a network of advocates for your career growth * What’s the biggest challenge marketers are facing in 2024? And more! Connect with Melissa via LinkedIn at - https://www.linkedin.com/in/melissammoody/ [https://www.linkedin.com/in/melissammoody/] You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ [https://www.linkedin.com/in/kennysoto/] Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com [http://www.davidcuttermusic.com] Here’s the episode with Alex Levin that I mentioned during the show - https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/ [https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/]
15. maj 2024 - 43 min
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