The Performance Marketing Podcast

How we drove 42% more bookings for the UK restaurant chain Giggling Squid 🩑

20 min · 15. dec. 2025
episode How we drove 42% more bookings for the UK restaurant chain Giggling Squid 🩑 cover

Beskrivelse

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you. For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton đŸŒ± ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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Alle episoder

26 episoder

episode How we drove 42% more bookings for the UK restaurant chain Giggling Squid 🩑 cover

How we drove 42% more bookings for the UK restaurant chain Giggling Squid 🩑

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you. For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton đŸŒ± ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

15. dec. 202520 min
episode Is a Digital Marketing Apprenticeship worth it? cover

Is a Digital Marketing Apprenticeship worth it?

What’s it really like to do a digital marketing apprenticeship, and how different is the experience in-house vs at an agency? In this episode of The Performance Marketing Podcast, Anna and Scarlet sit down to chat about their apprenticeships from two angles. Anna completed her digital marketing apprenticeship four years ago within an internal marketing department. Scarlet is currently mid-apprenticeship at Seed post Ancient History degree. If you’re curious about apprenticeships, or hiring for one, this is a fun and honest listen. đŸŒ± For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton đŸŒ± ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

9. dec. 202530 min
episode Is AI coming for our designers jobs? 👀 cover

Is AI coming for our designers jobs? 👀

On this weeks episode of The Performance Marketing podcast, our social media specialist Marie chats to two of our designers Ally and Alicia about everyone’s favourite hot topic: AI. They talk about how it’s sneaking into their creative process, which tools actually make life easier, and whether they should be worried about being replaced by a robot any time soon. They also share their biggest icks when it comes to AI, compare some of the worst uses they’ve spotted, and debate if the future of design is collaboration
 or competition. We promise not to talk about AI for at least a few more episodes now! For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton đŸŒ± ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

1. sept. 202537 min