How to Get Found on Apple Podcasts & Spotify

How to Get Found on Apple Podcasts & Spotify

Getting discovered isn't just about publishing more episodes. On today’s special, Empowered Podcasting LIVE! [https://podcastingmorningshow.com/epclive], myself, Jason Cercone and Rich Perry are joined by Julia Levine, the Podcast Teacher and break down 'podcast SEO', which helps the right listeners find your show instead of chasing them across social media... Episode Highlights: [00:00] Why Podcast SEO Matters [04:07] Julia's Podcasting Journey [06:47] Podcast SEO vs. Google SEO [11:58] Interview Shows and Keyword Strategy [14:57] Solo Episodes and Scripting Tips [19:47] The Three-Step Podcast SEO Framework [25:31] Show Notes Hooks and Common Mistakes [34:32] Show Notes SEO Basics [41:01] How Individual Episodes Rank in Search [43:36] Julia's Conference Journey Links & Resources: Join us at Empowered Podcasting August 21-23: https://empoweredpodcasting.com [https://empoweredpodcasting.com/] (20% off with code: EPCMARC20) Connect with Julia Levine: https://thepodcastteacher.com/ [https://thepodcastteacher.com/] Connect with Jason Cercone: https://www.bombtrackmedia.com/ [https://www.bombtrackmedia.com/] Connect with Rich Perry: https://richperry.com/ [https://richperry.com/] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com/] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com/] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

549. Why Podcast Conferences Leave Podcasters Overwhelmed

Feeling overwhelmed by podcasting advice, creator conferences, and too many decisions? This conversation shows how Empowered Podcasting Conference 3 (EPC3) is being built to help podcasters overwhelmed by information overload find more simplicity, stronger connections, and a real sense of community. In this episode, I hand the conversation over to the Podcasting Morning Show team for a behind-the-scenes look at Empowered Podcasting Conference 3. Joining me are Jason Cercone, Rich Perry, Ralph Estep, and members of the podcasting community as we discuss the origins of EPC, the lessons learned from the first two conferences, the challenges of planning an intimate event, and why independent podcasters need spaces where they can feel supported, connected, and inspired instead of overwhelmed. Episode Highlights: [10:19] Why Creators Need EPC [16:20] The EPC Origin Story [18:44] Early Risks and First Wins [21:04] Lessons from the EPC2 Stress Test [26:53] Partners and Event Roles [31:37] The Virtual Tickets Debate [35:07] Building Year-Round Sponsorships [40:30] Community and Networking Matter Most [47:36] Intimacy vs. Conference Growth [50:53] How Speakers Are Selected [55:29] Volunteers Wanted! Links & Resources: Join us at Empowered Podcasting August 21-23: https://empoweredpodcasting.com [https://empoweredpodcasting.com] (20% off with code: EPCMARC20) Connect with Jason Cercone: https://www.bombtrackmedia.com/ [https://www.bombtrackmedia.com/] Connect with Rich Perry: https://richperry.com/ [https://richperry.com/] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

548. Podcast Discovery, YouTube Growth & Podcast Movement Updates | Podcast News

Finding your podcast is still harder than it should be, and this week our cast and crew dig into why discoverability remains a challenge for indie creators. We also cover podcast movement updates, including the new community voting process for conference sessions, YouTube growth tips that many podcasters overlook, and the latest platform changes affecting creators. Ralph's Business Bite breaks down why Starbucks is paying baristas to create TikTok content and what that strategy can teach creators about authentic marketing and generating new revenue. Along the way, we discuss captions on YouTube, Facebook's creator updates, new recording tools, and what these shifts could mean for growing your show. Episode Highlights: [03:28] Active Podcast Stats Explained [06:34] What the Numbers Really Mean [11:00] Billy's 100 Reels Challenge [17:54] Oversaturation vs. the Algorithm [23:11] Business Bite: Starbucks and TikTok Marketing [25:37] Trust Beats Ads Every Time [25:54] The Creator Tax Reality [32:23] How YouTube Captions Boost Discoverability [39:06] SureTake Recording Tool [42:41] Podcast Movement Voting Links & Resources:Billy Thorpe's 100 Reel Challenge: https://www.facebook.com/reel/1731930684713828 [https://www.facebook.com/reel/1731930684713828] Vote for Ralph to speak at Podcast Movement 2026: https://podcastmovement.fider.io/posts/329/your-podcast-is-a-business-now-keep-more-of-what-it-makes [https://podcastmovement.fider.io/posts/329/your-podcast-is-a-business-now-keep-more-of-what-it-makes] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

547. Podcast Discovery, Metrics, and Monetization in 2026

Podcasting is changing fast, and keeping up can feel overwhelming when the numbers and tools keep shifting. In this episode, the morning show cast and crew discuss podcast discovery, metrics, and what they really mean for creators trying to grow their audience and build a sustainable show. From play counts and listener engagement to premium content, fan support, and monetization, the conversation shares practical ideas that help podcasters make better decisions without getting distracted by vanity metrics. Here's the thing, the numbers only matter when they help you better understand the people listening. Episode Highlights: [01:48] Meet Sam Sethi [06:18] Why Plays Matter More Than Downloads [08:03] Listen Time and Completion Metrics [20:09] HLS and First-Party Data Explained [25:05] Making Podcast Discovery Simpler [29:25] Gamified Rewards for Podcast Listeners [30:41] Discovery Without Video [36:37] Superfeeds Explained [44:32] Premium Content Made Simple [48:32] Micropayments and OpenUSD [52:01] Go Ugly Early: Launch Before It's Perfect Links & Resources: Sam Sethi on TrueFans: https://truefans.fm/fans/sam [https://truefans.fm/fans/sam] Listen to Podnews Weekly Review Co-hosted by Sam Sethi: https://open.spotify.com/show/1c5Vr6LiR2THR2j0QQkP3U?si=27b677e518e1454f [https://open.spotify.com/show/1c5Vr6LiR2THR2j0QQkP3U?si=27b677e518e1454f] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

546. How to Build Better Podcast Sponsorship Packages

Growing a podcast takes more than publishing new episodes. In this conversation, the morning show cast and crew discuss how to build better podcast sponsorships by looking beyond traditional ad reads and making the most of the audience, platforms, and content you already have. From newsletters and social media to community engagement and sponsorship packages, the discussion shares practical ideas for creating partnerships that bring value to both creators and sponsors. Here's the thing, the strongest opportunities often come from the trust you've already built with your audience. Episode Highlights: [03:34] Trailer: I Shake My Head [09:44] Producer Backstory and Growth [14:03] Defining Podcast Real Estate [18:08] Overlooked Assets That Build Trust [22:18] Monetizing Platforms and Video [27:25] Know Your Audience to Monetize [35:23] Newsletter Engagement Tactics [42:21] How to Create Sponsor Packages [45:44] Small vs. Long-Term Sponsorship Deals [51:39] Proving Sponsor Value Links & Resources: Content Creator’s Accountant Blog Post:Audio vs. Video: Where Is Your Audience?  https://www.contentcreatorsaccountant.com/blog/audio-vs-video-audience/ [https://www.contentcreatorsaccountant.com/blog/audio-vs-video-audience/] I Shake My Head Podcast: https://www.ishakemyheadpod.com/ [https://www.ishakemyheadpod.com/] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]