Marketing is Over, It's All About Vibes

Marketing is Over, It's All About Vibes

In a world where everything looks the same and consumers are more educated than ever, is marketing over? Katie delves into the question on this episode and explains how she thinks that brands leaning into 'vibes' are going to overtake the businesses out there who have perfected marketing. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Visual Branding & The Hollywood Hair Theory

This episode delves into all things personal and visual branding, along with guidance on where to start when you don't have a clue what your personal or visual brand even looks like! Katie also discusses the very interesting 'Hollywood Hair Theory', and what role that plays in visual representation and stardom along with some very well known, recognisable examples. Would you change your hair for fame? ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What I've Been Up To, PR Edition

From London PR events, to major corporate brand partnerships, then straight on a plane for a global distributor conference in Budapest, come along with Katie as she updates you on what she's been upto over the past 2 weeks and what a day/week in the life can look like for a busy, freelance beauty PR girl. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Why You're Not Getting Any PR Coverage

'It's really tough to get PR coverage right now' - is a tale as old as time and a one liner we've heard over and over again through the ages throughout the PR industry, but right now that statement is very much true. To lend a helping hand, Katie answers the question 'Why aren't I getting any PR coverage?' with some helpful points on why you're not getting the cut through you're hoping for or once were, and some things to consider if you're hoping to change the tides... ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Vampire's Wife Is Closing Down?!

Katie's back from an unplanned, unscheduled one month hiatus from the podcast! In this episode she catches you up on where she's been, why she's been gone, and all that jazz before delving into the news that's rocked the fashion world this week - The Vampire's Wife is closing down?! Katie gets into why this could've happened, breaking down multiple potential issues with the business across different angles, to try to unpick why this happened and how we can prevent losing brands like this in the future. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.