The Practice Podcast

Ep 22 | Practicing With: Marc de Swaan Arons

38 min · 7. apr. 2026
episode Ep 22 | Practicing With: Marc de Swaan Arons cover

Beskrivelse

What does real growth actually look like — and does the future of business require a fundamentally different kind of leader? In this episode, we sit down with Marc de Swaan Arons, founder of the Institute for Real Growth (IRG), one of the leading thinkers on the future of marketing and business leadership. With over three decades working with global brands and CMOs — from his career at Unilever to founding the consulting firm Effective Brands — Marc now works with senior leaders at companies like Coca-Cola, MasterCard, and Nestlé to reimagine what growth means in a stakeholder economy. We explore how intangible assets now make up 80% of a company's value, why exhausted marketers are a systemic risk, and what it truly takes to lead from a place of strength in a world demanding more from business than ever before. FOLLOW US! IG: https://www.instagram.com/sorce.io/ [https://www.instagram.com/sorce.io/] YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw [https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw] Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy [https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 [https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406]  LinkedIn: https://www.linkedin.com/company/33316159/ [https://www.linkedin.com/company/33316159/] SHOWNOTES: 2:14: Redefining "Real Growth" — Why value creation is about far more than profits, and how IRG makes that case to Fortune 500 leaders and CMOs 3:54: Enrolling Leaders in a New Story — The combination of logical business case and emotional appeal that gets senior executives on board 5:17: The Intangible Asset Revolution — How the shift from 80% tangible to 80% intangible value fundamentally changes how companies should be led 13:54: The Marketer's Unique Role — Why marketers are the "window on the world" for organizations and the underappreciated drivers of human-centered innovation 18:42: Burnout as a Systemic Risk — Why depleted, exhausted leaders — especially CMOs — are dangerous for organizational creativity and momentum 25:28: Whole-Brain & Embodied Leadership — The IRG approach to getting leaders out of their heads through constellation work, meditation, and embodiment practices 27:08: The Courage to Change — What percentage of senior leaders are truly willing to challenge existing growth models 33:30: AI, Optimism, and the Next 50 Years — How Marc sees the role of companies in society evolving, and why he remains hopeful 36:27: Personal Practice — How Marc manages his own energy conscientiously as a self-described change maker and storyteller

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Alle episoder

26 episoder

episode Ep 26 | Feeling is Thinking with Dr. Brennan cover

Ep 26 | Feeling is Thinking with Dr. Brennan

This episode introduces The Practice Podcast’s view of burnout as a signal toward deeper alignment and previews a conversation between host Jessica and Dr. Brennan Jacoby, philosopher and founder of Philosophy at Work. Jacoby shares his path from radio broadcasting to philosophy and explains how better thinking supports better doing, especially under pressure. They explore whether feeling belongs in thinking, emphasizing embodied cognition and the interplay of reason, emotion, and bodily signals. Drawing on Jacoby’s 30-day SORCE experience, they discuss energetic literacy, HRV data, and noticing the pull toward certainty versus accepting mystery. The conversation connects honesty to trust, psychological safety, and organizational design, including feedback loops and accountability, and offers a practical change framework combining fishbone mapping with stoic control/influence/acceptance. Jacoby closes by describing his role in the summer cohort and who is ready for the experience. FOLLOW US! IG: https://www.instagram.com/sorce.io/ [https://www.instagram.com/sorce.io/] YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw [https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw] Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy [https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 [https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406]  LinkedIn: https://www.linkedin.com/company/33316159/ [https://www.linkedin.com/company/33316159/] SHOWNOTES: 00:00 Burnout as Signal 00:36 Meet Dr. Brennan Jacoby 02:59 Origin Story Philosophy at Work 06:06 Embodied Thinking and Feeling 08:37 30 Day Energetic Literacy 14:54 Honesty Beyond Oversharing 20:05 Honesty Trust at Work 26:57 Feedback Loops and Accountability 33:42 Tools for Change Fishbone Stoics 40:12 Leading Through Vulnerability 44:46 Manifest World and Mind 50:12 Summer Cohort Invitation 52:43 Who This Is For Closing

1. juli 202654 min
episode Ep 25 | Member Spotlight: Lisa Maxwell cover

Ep 25 | Member Spotlight: Lisa Maxwell

This episode of The Practice podcast spotlights Lisa Maxwell, VP of B2B Marketing at Mastercard, as she shares how burnout became a signal toward deeper alignment rather than a problem to fix. Lisa describes running on outward success that created an “energetic debt” costing her health, including early perimenopause, low energy, and other physical ailments, and explains her shift from a survival mindset to thriving. The conversation explores energetic literacy - integrating objective data like HRV with subjective somatic intuition - along with unlearning grind culture, compartmentalization, and control as safety. Lisa discusses modeling wellness for her daughter, learning to speak from the heart, using her body as a tuning fork for truth, and finding more time, creativity, and authenticity in leadership and relationships, including embracing playfulness and service when presenting. FOLLOW US! IG: https://www.instagram.com/sorce.io/ [https://www.instagram.com/sorce.io/] YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw [https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw] Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy [https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 [https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406]  LinkedIn: https://www.linkedin.com/company/33316159/ [https://www.linkedin.com/company/33316159/] SHOWNOTES: 00:00 Burnout as a Signal 00:37 Meet Lisa Maxwell 03:21 Energetic Literacy Explained 04:23 Why Lisa Joined 07:21 Unlearning Survival Mode 10:43 From Compartmentalized to Whole 14:51 Modeling Wellness for Her Daughter 19:15 Red to Black to Green 20:04 Abundance Mindset and Team Culture 26:20 Heart Brain and Authentic Magnetism 27:28 Dropping Into the Heart 29:14 Body as a Tuning Fork 29:43 Heart Racing Reframe 31:38 Serving The Audience 33:39 Playful Speaking Unlock 36:09 Authenticity In Relationships 39:54 Body Tells The Truth 43:46 Radical Return To Body 46:57 Try Energetic Literacy 51:32 Push Maintain Recover 54:21 Closing Gratitude

18. juni 202654 min
episode Practicing With: Negotiation Expert, Mori Taheripour cover

Practicing With: Negotiation Expert, Mori Taheripour

The Practice Podcast welcomes negotiation and dispute resolution expert Mori Taheripour, a Wharton faculty member and author of Bring Yourself, to explore burnout as a signal and the idea that the most important negotiation is with yourself. Mori reframes negotiation as life—shaped by presence, authenticity, self-worth, and values—and explains how performance, depletion, and distraction undermine decision-making and connection. Mori and Jessica discuss integrating logical data with somatic intuition, the role of embodiment in high-pressure leadership, and how men and women navigate conditioning around vulnerability. Mori shares her experience living with MS, the importance of honoring body signals, and using energy work and boundaries to clear blocks. The episode also highlights their upcoming “Stress and Energy Reset” retreat at Canyon Ranch (June 4–7) combining wellness expertise, SORCE’s framework, and Mori’s “negotiating your energy.” FOLLOW US! IG: https://www.instagram.com/sorce.io/ [https://www.instagram.com/sorce.io/] YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw [https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw] Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy [https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 [https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406]  LinkedIn: https://www.linkedin.com/company/33316159/ [https://www.linkedin.com/company/33316159/] SHOWNOTES: 00:00 Burnout as Signal 00:37 Meet Mori Taheripour 03:58 Negotiation Is Life 07:38 From Fear to Authenticity 10:36 Strip Down Not Suit Up 12:55 Values Over Scripts 17:37 Two Brains One Decision 20:31 Presence and Reading Energy 23:35 Men Masculinity and Vulnerability 28:47 Negotiating Your Energy 36:02 Energy Work and Boundaries 39:59 Self Worth and Scarcity Stories 42:57 Start With Self Talk 45:11 Closing and Collaboration

12. maj 202645 min
episode Ep 23 | Member Spotlight: Ashley Falls cover

Ep 23 | Member Spotlight: Ashley Falls

This episode of The Practice Podcast features member spotlight Ashley Falls, a creative and cultural leader and managing director at the Clios, sharing how energetic literacy and embodiment reshaped her relationship to burnout, productivity, and leadership. Ashley recounts growing up in rural Kentucky without access to meditation or yoga, discovering yoga and mantra-based meditation in college, and later trusting intuition to pivot from a planned law career after working in foreclosure law to earning a master’s in cinema studies and moving to New York, where she deepened practices like transcendental meditation and later became Reiki-certified. She describes recurring burnout cycles tied to demanding work, learning through SORCE HRV-based scoring to honor RECOVER days, improve the quality of her writing and work, and communicate energy needs to her team and children. The conversation highlights balancing objective data with intuitive, somatic awareness and developing articulation, boundaries, and wholeness. FOLLOW US! IG: https://www.instagram.com/sorce.io/ [https://www.instagram.com/sorce.io/] YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw [https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw] Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy [https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 [https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406]  LinkedIn: https://www.linkedin.com/company/33316159/ [https://www.linkedin.com/company/33316159/] SHOWNOTES: 00:00 Burnout As Signal 00:34 Meet Ashley Falls 01:29 Seeking Spiritual Tools 03:44 Meditation Builds Trust 05:31 Law Path Breaks 08:11 Midnight Intuition Pivot 11:58 New York Spiritual Expansion 14:18 Burnout Patterns Emerge 16:10 Discovering Embodiment 18:24 Reiki And Energy Study 21:00 SORCE Disrupts Routine 24:04 Surrender Boosts Creativity 25:43 Host Reflection Mystery 29:24 Boundaries For Giving 30:40 Frustration Eases 31:21 Recover Day With Trainer 33:07 Travel Burnout Reality Check 35:58 Making Recovery Flexible 37:35 Energetic Literacy Framework 39:50 Assessment Insights Articulation 42:34 Parenting With Emotional Language 48:02 Leading With Energy Awareness 51:52 Workplace Ripple Effects 57:32 Next Edge Writing Embodiment 01:02:06 Wholeness Balance Closing

1. maj 20261 h 4 min
episode Ep 22 | Practicing With: Marc de Swaan Arons cover

Ep 22 | Practicing With: Marc de Swaan Arons

What does real growth actually look like — and does the future of business require a fundamentally different kind of leader? In this episode, we sit down with Marc de Swaan Arons, founder of the Institute for Real Growth (IRG), one of the leading thinkers on the future of marketing and business leadership. With over three decades working with global brands and CMOs — from his career at Unilever to founding the consulting firm Effective Brands — Marc now works with senior leaders at companies like Coca-Cola, MasterCard, and Nestlé to reimagine what growth means in a stakeholder economy. We explore how intangible assets now make up 80% of a company's value, why exhausted marketers are a systemic risk, and what it truly takes to lead from a place of strength in a world demanding more from business than ever before. FOLLOW US! IG: https://www.instagram.com/sorce.io/ [https://www.instagram.com/sorce.io/] YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw [https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw] Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy [https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 [https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406]  LinkedIn: https://www.linkedin.com/company/33316159/ [https://www.linkedin.com/company/33316159/] SHOWNOTES: 2:14: Redefining "Real Growth" — Why value creation is about far more than profits, and how IRG makes that case to Fortune 500 leaders and CMOs 3:54: Enrolling Leaders in a New Story — The combination of logical business case and emotional appeal that gets senior executives on board 5:17: The Intangible Asset Revolution — How the shift from 80% tangible to 80% intangible value fundamentally changes how companies should be led 13:54: The Marketer's Unique Role — Why marketers are the "window on the world" for organizations and the underappreciated drivers of human-centered innovation 18:42: Burnout as a Systemic Risk — Why depleted, exhausted leaders — especially CMOs — are dangerous for organizational creativity and momentum 25:28: Whole-Brain & Embodied Leadership — The IRG approach to getting leaders out of their heads through constellation work, meditation, and embodiment practices 27:08: The Courage to Change — What percentage of senior leaders are truly willing to challenge existing growth models 33:30: AI, Optimism, and the Next 50 Years — How Marc sees the role of companies in society evolving, and why he remains hopeful 36:27: Personal Practice — How Marc manages his own energy conscientiously as a self-described change maker and storyteller

7. apr. 202638 min