Jordan Rolband – Performance Marketing Expert 018

Patrick Tedjamulia – Founder and CEO of VideoPeel – Video Review Expert 019

Today, Patrick Tedjamulia shares the story of how he founded and became the CEO of Videopeel, a video review platform. He talks about his love for customer insights, which led him to discover the true value of videos in advertising. Consumers First Thinking Before his venture into Facebook and Google, Patrick worked in brand management. His initial training for his career had been about consumer packaged goods. He was trained in marketing by Procter & Gamble with a consumer’s boss thinking. “It's all about first understanding who your consumer really was, stepping into the shoes of the consumer. That’s been my love and my passion.” - Patrick Tedjamulia Patrick then went to MBA school in Duke University to further his education in consumer insights and research. Facebook and Google Advertising Patrick’s formal training and education in understanding consumers eventually helped him as he worked at Facebook and Google. “As I started helping them build their advertising tools, I had to understand their customer, and their customer was every advertiser.” - Patrick Tedjamulia With millions of advertisers in these platforms, Patrick had to be in tune with their needs, such as AdWords that would allow them to accomplish their business goals. He had to find ways to drive traffic to their brand, their website, and their store. He also helped them in launching their objectives, ads reporting, and a ton of advertising tools and applications. Realizing the Power of Video Patrick noticed that advertisers across the board  are having trouble with two main things. First is trying to get their ads to convert, which is every advertiser’s problem. Second, their consumers are losing trust in their ads. In trying to solve these, he realized that the number of videos being posted on Facebook was growing like crazy. This eventually made him realize the power that videos hold. “I knew that the best way for someone to be able to bring out the truth about a product, bring out the truth about their business, bring out the truth about who they are as founders of their business, is video.” - Patrick Tedjamulia Connect with Patrick Tedjamulia: Patrick Tedjamulia - LinkedInWebsite - VideopeelFacebook - VideopeelTwitter - VideopeelInstagram - Videopeel Sign up for Videopeel, mention Jonathan Gabriel and the Private Label Movement to receive a 20% discount! Sponsor: Sellerboard.com - Financial Insights for Amazon Sellers Your first month is free. Chat them "PLM" and get your second month free, too! Join the Movement - Join the Summit From March 5 to March 8, Jonathan is hosting the Private Label Summit. Whether you're a seasoned seller or ready to begin your own private label, join Jonathan Gabriel with expert guests Ezra Firestone, Trey Lewellen, Dana Derricks, Nate Lind and so many more! It's 4 full days packed with great conversations about Amazon FBA, drop-shipping, Facebook ads and more. Join the summit to start or grow your private label brand today! Sign up for Jonathan Gabriel's Private Label Summit FREE at www.PrivateLabelSummit.com Connect with Jonathan: LinkedInEmail Jonathan Thanks for tuning in and we hope you enjoyed Jordan Rolband on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn,

Jordan Rolband – Performance Marketing Expert 018

Jordan Rolband is the Co-Founder and President of DFO Global Performance Commerce. A certified performance marketing expert, he shares with us today how he blew up his marketing agency with eight global offices and over 200 employees. Jordan Rolband - A Love for Marketing Fifteen years ago, Jordan was in a completely different place. He started his career in finance and quickly learned that the industry wasn’t for him. Not to mention that he didn't want to dress up every day. He worked as a partner at a company and couldn't focus on the business. Jordan didn’t have a real interest in becoming a high-level sales guy or managing the sales team. All he wanted to do was market. Lead Generation through Microsites Jordan then started to build microsites in 2005-2006. These sites catered for mortgages and loan consolidation. With the help of Google AdWords, they were able to scale up different campaigns. They also utilized some of the leads they were generating for their own business. Jordan discovered another use of these lead-generating microsites, which then launched the business to new heights. “I found out it would be quite lucrative if I also had some third-party businesses that I could sell these leads to aside from just taking them in-house.” - Jordan Rolband Some Key Changes While the company prospered in lead generation through various platforms, they discovered affiliate marketing. “By using affiliates along with our small, little, internal media buying team, we’re essentially able to scale a business very quickly without having to hire a ton of people, without needing all these development resources.” - Jordan Rolband In 2011, someone came in and offered to buy the business Jordan and his team built. At the same time, one of the companies they were working with to get traffic from had a business model that he found interesting. Eventually, this performance-based company introduced Jordan to a whole other marketing-related endeavor that would define his career To hear how Jordan discovered the world of e-commerce and became a performance marketing expert, download and listen to the episode. Connect with Jordan Rolband: Jordan Rolband - LinkedInWebsite - DFO Global Performance CommerceFacebook - DFO Global Performance CommerceTwitter - DFO Global Performance Commerce Sponsor: Sellerboard.com - Financial Insights for Amazon Sellers First month free. Chat them "PLM", and get your second month also for free! Connect with Jonathan LinkedInEmail Jonathan Thanks for tuning in and we hope you enjoyed Jordan Rolband on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!

Max Kolysh – Amazon to eBay and Dropship Arbitrage Extraordinaire 017

Max Kolysh, Founder and CEO of Zinc, shares the story of how they managed to dominate dropshipping arbitrage with their automation suites. How does Zinc continue to influence the e-commerce industry? Max Kolysh - Walking the Path of a Startup Max and his co-founder met when Max was finishing his master’s at Massachusetts Institute of Technology. Max’s co-founder, a large eBay seller back in high school, developed some technologies that they thought to productize. In a leap of faith, they applied to one of the top startup accelerators in San Francisco. “We didn't know what we were doing at the time. We thought we had a good idea and that we could sell it.” - Max Kolysh Birth of Zinc Save They dropped out of college when they got into the three-month startup program from which they received mentorship and advice. Their hard work culminated in a demo day where companies pitched to investors, much like in real life. Halfway through the program, they pivoted from automation for affiliate marketers and switched to Zinc Save, a browser extension. Zinc Save was a way to save money on Amazon. This tool aimed to help people actually get the cheaper prices Amazon advertises on their website. Embracing B2B Software With Zinc Save’s combination of credit card rewards, discount codes, and a lot more, people managed to get their items at an actual reduced price. But two days into operations, Max and his colleague received a cease and desist order from Amazon. This didn’t stop them from figuring out their next move. They reverted back to their roots, creating B2B software for e-commerce sellers. What started out as an outsourced service to cater to their first customer’s needs became a full-time endeavor. “Part of early startup experience is talking to your customers a lot, listening to what they want.” - Max Kolysh To hear more about the growth of Zinc and the birth of JoeLister and PriceYak, download and listen to the episode. Connect with Max Kolysh: Max Kolysh-LinkedInTwitterZinc.io Sponsor: Sellerboard.com - Financial Insights for Amazon Sellers First month free. Chat them "PLM", and get your second month also for free! Connect with Jonathan LinkedInEmail Jonathan Thanks for tuning in and we hope you enjoyed Max Kolysh on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!

The Best of Private Label Movement 2018 016

Jonathan Gabriel looks back on The Best of Private Label Movement 2018 in episodes with Jeremy Sherk, Rob Kosberg, Chakra Yendapally and Nathan Lind. There's more to being successful at private label than just adding products to Amazon. Jonathan's guests are successful entrepreneurs who have found thier niche in the online marketplace. Listen in as his guests discuss the importance of choosing the right product, leveraging your expertise, bookkeeping for private label entrepreneurs and building relationships. Jeremy Sherk Nested Naturals Jeremy is an 8-figure entrepreneur, speaker, health nut, and Co-Founder and CEO at Nested Natural, an e-commerce supplement company. He's a best-seller pro that focuses on great products but also reinvests heavily into his business on Amazon and through other platforms where he can control his brand more readily. Connect with Jeremy Nested Naturals Rob Kosberg Best Seller Publishing Rob was running a hundred-million-dollar real estate company when the recession hit and was forced to reinvent himself. Today, he's the founder and CEO of Best Seller Publishing and he's proud to say that he's found a way to leverage his expertise to positively impact others. Connect with Rob Best Seller PublishingFacebook Chakra Yendapally Virtual Bookkeeping Chakra is a 6-figure, soon-to-be 7-figure seller in Amazon. He created his own virtual bookkeeping company and talks about the importance of creating a brand. Connect with Chakra Junglebooks Nathan Lind Seller, Coach and Community Builder Nate is a successful online seller that doesn’t just focus on Amazon. He has created relationships with affiliates to continue to push his products. Nate is insightful as a seller, a coach and entrepreneur. Connect with Nate NateLindFacebook Messenger Sponsor: Sellerboard.com Connect with Jonathan LinkedInEmail Jonathan Thanks for tuning in and we hope you enjoyed The Best of Private Label Movement 2018. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!

Richard Chapo – Internet Lawyer for Businesses 015

The constant evolution of e-commerce requires passage of regulations for the industry. But how do they truly work in relation to those affected? On this episode, Internet lawyer Richard Chapo shares valuable insights on sales tax, GDPR, and copyright issues. “In the Wayfair decision, basically the Supreme Court said that states can collect sales tax regardless of where you're located.” - Richard Chapo Wayfair and the Amazon Wars Richard has clients who deal with physical product sales. The debate as to whether states could tax certain Internet sales has finally culminated with the recent Supreme Court ruling on the Wayfair case. The so-called Amazon wars took 20 years in total. “One of the problems with the Internet is it takes the supreme court a long time to get around to deciding on something.” - Richard Chapo Sales Tax Discourse The Supreme Court sets the law for the land as far as court systems go. Once they have made a decision, all courts in the country must follow, whether they are state or federal. This is why everyone has been watching the Wayfair decision since news of it broke out. Tax authorities in some states... they were never really gonna look at small guys and look at just the larger guys because of the amount of time and effort they spend isn't gonna be commensurate with the amount of money they would get out of hunting small guys. - Richard Chapo This ruling understandably sent everyone into panic mode. But people who were writing articles missed a very important caveat. Sales tax may be collected as long as it’s not excessively burdensome on small businesses. Thresholds Set and Details to Iron Out Certain thresholds have been set to regulate the collection of sales tax. However, sales tax is not only charged at the state level. Details must be ironed out and a program must be implemented if sales tax is truly to be regulated. To hear more about taxation, how GDPR affected e-commerce, and issues on copyright, download and listen to the episode. Connect with Richard Chapo: Richard A. Chapo, Esq.Internet Lawyer Advising Online BusinessesP: (619) 637-6043SoCalInternetLawyer.comLinkedIn Sponsor: Sellerboard.com Connect with Jonathan LinkedInEmail Jonathan Thanks for tuning in and we hope you enjoyed Richard Chapo on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!